Veronica Beard

Luxury women's fashion brand, direct-to-consumer

General Manager

Retail Store ManagementPosted on Nov 12

Full-timePennsylvania, USANo salary listedIn-person

About the Job

Requirements

The ideal candidate must have 3–5 years of experience in the luxury business.
The candidate must have at least 2 years of retail store management experience in women's apparel or a related field.
The candidate must be able to work a flexible schedule, including nights and weekends.
The candidate must have strong team leadership, customer service, interpersonal, verbal communication, and communication skills.
The candidate must have an eye for women's fashion, a passion to succeed, a strong visual background, and sound organizational and operational skills.
The candidate must have strong observation skills to identify and assess customer and employee behavior, reactions, and floor awareness.
The candidate must be able to retain and use information such as names, merchandise, policies, and procedures.
The candidate must be able to create a quality working environment that encourages others to develop and excel.
The candidate must foster a work climate that inspires mutual trust, respect, professionalism, and teamwork to achieve goals.
The candidate must be comfortable on camera for social media, in both still images and video, and able to discuss products and fashion on camera.
The candidate must know current fashion trends and styles and demonstrate appreciation for an overall finished fashion look.

Responsibilities

Maximize sales while providing an exceptional customer shopping experience and managing store visual and operational standards, including shrink, wage cost, and clienteling.
Create an outstanding sales and customer service environment and strive for sales excellence and results.
Set and evaluate weekly, monthly, and seasonal goals for staff.
Work with customers and model excellent customer service and clienteling skills.
Maximize sales through strong floor supervision.
Assess store morale, monitor and recognize positive associate performance, and promptly resolve and document performance issues.
Develop Sales Associates' selling-step and client-building expertise through sales training programs and client books.
Network in the industry to recruit and hire high-quality management and sales-oriented associates.
Fill open positions at all store levels promptly.
Ensure adequate staffing for business needs and schedule accordingly.
Follow company criteria when hiring, reviewing, coaching, and promoting Sales Associates and Assistant Managers.
Administer personnel programs, including performance reviews, compensation, and employment records.
Train personnel in product knowledge, selling skills, and customer service to support the brand experience.
Document employee performance promptly and motivate high-performance teams.
Manage wage costs, salaries, and allowable hours to protect store payroll.
Control company assets through key control, loss-prevention measures, inventory paperwork, and conduct standards.
Maintain accuracy and compliance in cash, inventory, fixtures, and property.
Execute floor-set and promotional directives and implement visual merchandising.
Supervise the cleanliness and organization of the sales floor and backroom and ensure the store appearance and atmosphere reinforce the brand image.
Comply with company policies and procedures.
Execute effective merchandising strategies and directives and maintain a neat, clean, organized selling floor that reflects the correct visual image.
Ensure displays, fixtures, and visual areas reflect current visual direction.
Identify and communicate product concerns promptly and communicate inventory needs to support business goals.
Represent the brand's fashion and style and ensure staff follows the brand's fashion guidelines.

Overview:

The General Manager is responsible for maximizing sales, providing an exceptional shopping experience for the customer, and managing the store’s visual and operational standards, including the store’s shrink %, wage cost and Clienteling. The General Manager is responsible for staffing, training and developing high performance teams. This role is based in our Walnut Street location.

Responsibilities:

SALES LEADERSHIP:

Creates an outstanding sales and Customer Service environment
Strives for sales excellence and results
Sets and evaluates weekly, monthly and seasonal goals for staff
Works with customers and models excellent customer service and Clienteling skills
Maximizes sales through strong floor supervision skills
Assesses store morale, monitors and praises positive associate performance, and resolves and documents performance issues promptly
Develops Sales Associates to be experts in the selling steps and client building through utilizing the Sales Training Programs and the Client Books

STAFFING AND ASSOCIATE DEVELOPMENT:

Networks in industry to recruit and hire high quality management and sales-oriented associates
Fills all levels of open positions within the store in an urgent and timely manner
Ensures adequate staff is available to meet business needs – schedules accordingly
Follows company criteria properly hiring, reviewing, coaching and promoting Sales Associates and Assistant Managers
Administers company personnel programs including appropriate performance reviews, compensation and employment records
Ensure personnel are trained on product knowledge, selling skills and customer service to support the brand experience
Documents employee performance in a timely manner
Creates enthusiasm and excitement within store to motivate high performance teams

OPERATIONAL EXCELLENCE:

Protects store payroll by managing wage costs, salaries, and allowable hours
Controls company’s assets, i.e. key control, loss prevention measures, inventory paperwork and company standards of conduct
Strives for 100% accuracy and compliance in cash, inventory, fixtures and property

STORE STANDARDS:

Execute floor-set and promotional directives; implements visual merchandising
Supervises the overall cleanliness and organization of the sales floor and backroom
Ensures store appearance and atmosphere supports and reinforces the brand image
Understands, supports and complies with all company policies and procedures

MERCHANDISING/VISUAL:

Ensure execution of effective merchandising strategies and directives
Ensure the selling floor is neat, clean, organized and reflects the correct visual image at all times
Ensure presentation of all displays, fixtures and all visual areas are reflective of current visual direction
Identify and communicate product concerns in a timely manner
Communicate inventory needs to support the business goals

FASHION/STYLING:

Represents the fashion and style of Veronica Beard
Knowledge of current fashion trends and styles
Appreciation and demonstration of an overall finished fashion look
Ensure staff is following Veronica Beard fashion guidelines.
Comfortable with being on camera for social media purposes (both stills and video)
Able to fluidly discuss product and fashion on camera

Requirements:

Ideal candidate must possess 3-5 years in the luxury business, strong team leadership, excellent customer service, interpersonal and communication skills required, energetic, outgoing, driven individual with an eye for women's fashion and passion to succeed. Strong visual background, sound organization and operational skills
Minimum of 2 years retail Store Management position/experience in women’s apparel (or related field)
Ability to work flexible schedule including nights and weekends
Strong verbal and communication skills
Strong observation skills – identifying and assessing customer and employee behavior, reactions, and floor awareness
Ability to retain and utilize data, i.e. names, merchandise, information, policies and procedures
Ability to create a quality working environment that will encourage others to develop and excel
Foster a work climate that inspires mutual trust, respect, professionalism and teamwork to achieve goals

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

About the Company

Veronica Beard

Luxury women's fashion brand, direct-to-consumer

Veronica Beard is a luxury women’s fashion brand that designs and sells designer clothing and accessories. It serves fashion-forward women who want high-quality, stylish pieces across categories like jackets, dresses, tops, knits, bottoms, jumpsuits, jeans, outerwear, swimwear, and loungewear. The brand operates on a direct-to-consumer model, primarily selling online through its e-commerce platform and a selection of retail locations, with revenue coming from the sale of high-margin products. The company differentiates itself by combining classic chic silhouettes with current trends, supported by a premium shopping experience and perks like free ground shipping in the United States to boost customer loyalty. Veronica Beard’s goal is to grow its luxury, direct-to-consumer presence while maintaining quality, style, and strong customer relationships.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: New York City, United States
Founded: 2010

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