Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

PPC Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeCity of Industry, CA, USA$60k - $80k /yr

About the Job

Requirements

A bachelor's degree in Marketing, Advertising, or a related field is preferred.
At least 3 years of experience in paid search (PPC) account management is required.
Proven in-depth expertise running successful campaigns on Amazon is required.
Strong tracking, analytics, and reporting skills, including Google Analytics, are required.
Strong attention to detail and organizational skills are required.
Knowledge of basic web development, including HTML, CSS, or WordPress, is a plus.

Responsibilities

Help manage daily paid marketing activities across search engine platforms, including campaign planning, implementation, budget management, performance analysis, and paid search campaign optimization.
Track, report, and analyze key performance indicators for paid marketing campaigns, including internal and external competitor strategy analysis.
Monitor and administer web analytics dashboards, reports, and key reporting tools, identifying important areas aligned with company goals.
Plan, build, and implement data-driven pay-per-click strategies.
Maintain and monitor keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements, and other key account metrics.
Test and analyze keywords, bid management, ad copy, landing pages, and storefronts.
Help develop and strategize A/B testing to improve advertising efficiency, growth, and innovation.
Develop campaign landing pages or assist with specific direction for their development.
Generate weekly and monthly reports for major metrics, including goal and revenue tracking.
Keep up with search and PPC industry trends and developments.
Communicate project status, timelines, and results to the team and management.

Desired Qualifications

Knowledge of basic web development, including HTML, CSS, or WordPress.

*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*

Sunny Health & Fitness is a fast-growing fitness equipment manufacturer seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue.
Job Duties:

Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns
Tracking, reporting, and providing analysis on all KPI’s for paid marketing campaigns, including internal and external competitor strategy analysis
Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key area’s of importance in alignment with company goals
Planning, building and implementing data-driven pay-per-click strategies

Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics
Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts
Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation
Developing landing pages for campaigns and/or assisting with specific direction of their development
Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking
Keeping pace with search and PPC industry trends and developments
Communicating to team and management on project status’, timelines, and results

Qualifications:

Bachelors’ Degree in Marketing, advertising, or related fields preferred.
3+ years of experience in Paid Search (PPC) account management.
Proven in-depth expertise running successful campaigns on Amazon.
Strong tracking, analytics, and reporting skills, including Google analytics.
Exceptional communication skills (both written and verbal).
Strong attention to detail and organizational skills
Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)

About the Company

Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Industry, California
Founded: 2002

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