Full-Time

Manager – Merchandise Planning

goop

goop

501-1,000 employees

Wellness lifestyle brand selling curated goods

Compensation Overview

$90k - $100k/yr

+ Equity

Remote in USA

Remote

US-based; hybrid option (in-office Tue/Thu) possible, remote work also available.

Category
Operations & Logistics (1)
Required Skills
NetSuite
Inventory Management
Forecasting
Looker
Excel/Numbers/Sheets

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Requirements
  • 5+ years of merchandise planning experience in fashion or specialty retail, with direct ownership of Open-to-Buy and inventory investment decisions.
  • Demonstrated ability to build and manage bottoms-up financial plans at the SKU, category, and channel level; strong proficiency in Excel and planning systems (e.g., Netsuite, Looker, or equivalent).
  • Strong analytical and commercial judgment; comfortable making data-driven inventory recommendations, including conservative calls when risk outweighs return.
  • Excellent communication and executive reporting skills, with the ability to distill complex inventory analysis into clear, actionable insights for senior leadership.
Responsibilities
  • Lead Open-to-Buy management for GWYN, building receipt plans aligned with sales forecasts, inventory targets, margin expectations, and cash flow objectives; continuously evaluate business performance and recommend adjustments, including reducing, delaying, or accelerating receipts as conditions evolve.
  • Own preseason and in-season merchandise plans by collection, category, channel, and month, including bottoms-up sales, demand, inventory, and receipt plans by collection, SKU, and channel.
  • Develop size curve forecasts by style, color, and size with Merchandising; translate demand forecasts into purchase order recommendations, receipt timing, and inventory requirements in partnership with Buying and Supply Chain.
  • Own inventory allocation recommendations across Ecommerce and Retail; monitor inventory productivity, WOS, sell-through, and stock position, recommending replenishment, markdown, and inventory mitigation actions.
  • Support supply planning for goop Beauty by maintaining demand forecasts, supply plans, and replenishment visibility for finished goods and components; proactively identify and address low WOS, out-of-stock, and excess inventory risks.
  • Partner with Wholesale, Ecommerce, Retail, Amazon, Merchandising, and Finance to align sales forecasts and inventory investments; analyze weekly business performance and recommend actions to improve sales, inventory productivity, and profitability.
  • Develop executive reporting, planning analysis, and recommendations to support business reviews; maintain and improve planning tools, forecasting models, and reporting processes.
Desired Qualifications
  • Experience in supply planning or demand planning within a beauty, CPG, or multi-brand environment is a strong plus.

Goop is a wellness and lifestyle brand that blends editorial content with commerce. It sells its own branded skincare, fashion, supplements, and curated travel experiences, and also offers products from other premium brands through its online store. The company generates revenue from e-commerce sales and advertising or sponsored content on its site, using editorial articles and guides to promote products and drive traffic to the shop. Its approach combines wellness advice with luxury lifestyle recommendations, aiming at affluent consumers who are willing to invest in premium products and experiences. Goop differentiates itself by positioning as a thought leader in wellness and lifestyle, using content as a marketing tool and creating a distinctive, prestige-focused brand with occasional controversy surrounding its health guidance. The goal is to monetize through product sales and content-driven advertising while shaping trends in wellness and luxury living for its target audience.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$70M

Headquarters

Santa Monica, California

Founded

2008

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Simplify Jobs

Simplify's Take

What believers are saying

  • 2025 revenue rose 10% versus 2023, despite restructuring and layoffs.
  • January 2026 NAD+ cream launch extends Goop into longevity-driven beauty demand.
  • Ruggable collaboration and Target, Amazon, and Ulta distribution expand reach without abandoning prestige.

What critics are saying

  • Good Clean Love’s 2024 trademark fight exposes Goop’s aggressive branding and legal distraction.
  • September 2024 and November 2024 layoffs signal margin pressure and organizational instability.
  • If Target, Amazon, and Ulta mass-market Goop Beauty, premium differentiation erodes quickly.

What makes goop unique

  • Gwyneth Paltrow’s brand power gives Goop unmatched premium wellness credibility.
  • Goop sells content, commerce, and physical products across beauty, fashion, and home.
  • Its curation and exclusivity still command affluent women seeking status-signaling wellness.

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Benefits

Health Insurance

Paid Parental Leave

Fertility Treatment Support

Unlimited Paid Time Off

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

3%
Salem Radio Network
Jul 28th, 2025
Book Review: 'Gwyneth' is a portrait of a pioneering and polarizing 'It girl' and wellness mogul

When Goop launched a travel app, an advertiser sponsored it with the promise that it would reach 10,000 downloads.

El País
Dec 2nd, 2024
Is Gwyneth Paltrow's business empire nearing its end? Goop ends 2024 with lawsuits and layoffs

The lawsuit stemmed from Goop's launch of a line of sexual wellness products called good.clean.goop, which Good Clean Love argued could confuse consumers due to the similarity in their names.

The Zoe Report
Jul 10th, 2024
The New Ruggable X Goop Collab Is So Sophisticated

Wellness and lifestyle brand Goop has officially entered the textile space, partnering with Ruggable on a washable rug collection designed to emphasize the home as a true sanctuary.

PR Newswire
May 28th, 2024
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Purely Elizabeth's first dedicated large-scale media campaign will extend across Streaming, Social and Out-of-Home through the Fall.BOULDER, Colo., May 28, 2024 /PRNewswire/ -- Purely Elizabeth , the maker of nutritious granola and breakfast foods, today announced the launch of its first-ever large-scale advertising campaign, marking a significant milestone in the brand's journey towards promoting wholesome nutrition. The campaign coincides with a standout first quarter, in which sales of Purely Elizabeth achieved an explosive growth rate of 56% year over year1 and continues to be the #1 selling granola in the Natural Channel for 7+ years2."We believe in the power of beginnings and taking that first step, and this campaign embodies our commitment to that." Post this Purely Elizabeth makes nutritious granola and breakfast foods and continues to be the #1 selling granola in the Natural Channel for 7+ years. Central to the campaign is a playful spot that imagines a world of possibilities that can come from starting small as, say, a delicious bowl of gluten-free Purely Elizabeth granola, highlighting its crunchy clusters baked with organic oats and quality superfood ingredients. This new campaign encourages consumers to “Savor the Start” and celebrates the transformative power of small choices and taking that first step towards progress on their journey.This new campaign encourages consumers to "Savor the Start" and celebrates the transformative power of small choices and taking that first step towards progress on their journey. Embracing a lighthearted tone, the media will unfold across multiple channels, including connected TV, online video and audio spots, as well as out-of-home and digital display across major markets, including Los Angeles, Chicago, Seattle, Denver and Boston.Central to the campaign is a playful spot that imagines a world of possibilities that can come from starting small as, say, a delicious bowl of gluten-free Purely Elizabeth granola, highlighting its crunchy clusters baked with organic oats and quality superfood ingredients.See spot here: Savor the Start"We are incredibly excited to introduce our inaugural advertising campaign, 'Savor the Start,'" said Elizabeth Stein, CEO and Founder of Purely Elizabeth. "We believe in the power of beginnings and taking that first step

PR Newswire
Apr 30th, 2024
Epres™ Launches Healthy Hair Shampoo Conditioner Harnessing Patented Biodiffusion™ Technology

The New Wash Range Line Up Dries Hair Faster & Repairs After DryingNEW YORK, April 30, 2024 /PRNewswire/ -- Today, the brainchild of Chemist, Dr. Eric Pressly, epres™, is set to unveil two new hair innovations to complement the brand's pre-wash Bond Repair Treatment and Professional Bond Repair. With a revolutionary patented formula, epres' Healthy Hair Shampoo & Healthy Hair Conditioner represent a shift in hair care technology, promising faster drying times and continuous repair even after hair is dry.credit: epresPowered by Pressly's pioneering chemistry, epres™ Healthy Hair Shampoo & Healthy Hair Conditioner are both formulated with the brand's patented Biodiffusion™ technology, introducing next-generation, lasting bond-repair that delivers professional-grade results for all hair types. Unlike traditional hair care products, epres'™ patented Biodiffusion™ technology penetrates deep into the hair shaft, reconstructing bonds and strengthening strands from within, guaranteeing continuous hair transformation long after drying, all in one simple step."My commitment to creating user-friendly products that revolutionize the future of haircare propelled me to create epres™. Our new products, Healthy Hair Shampoo & Conditioner, are approachable to all and make achieving healthy hair easy and accessible." said Eric Pressly, Founder of epres™.Crafted with precision, epres™ Healthy Hair Shampoo & Healthy Hair Conditioner excel in performance with their biodegradable formula, achieving remarkable results while championing environmental sustainability. The brand's unwavering commitment to excellence extends to excluding Quaternary amines, ensuring top-tier performance without any harmful additives, alongside a transparent vanilla fragrance.Versatility reigns supreme as the conditioner can double as a leave-in treatment for added convenience and efficacy