Sales Manager, Food

Come and build something: Sales Manager, Food-Mexico
Bring AoFrio iQ for Food Retail to supermarkets and food retailers across Mexico. Join our new Food team early and help shape how it grows. Permanent Querétaro-Mexico. Come and build something

We have a proven product, a growing Food team, and a new market ready for it. Now we need the person who will win it.

AoFrio iQ for Food Retail helps fo od retailers keep food safe and reduce waste. It monitors fridge and freezer temperatures in real time and alerts teams to act before food spoils. It also creates audit-ready food safety records automatically, so store teams spend less time on paperwork.

The role
As our Regional Sales Manager, Food, you will drive new business development across your assigned region, based in Mexico. You will build relationships with the right retailers, reach the people who make decisions, and turn first conversations into store trials and signed contracts. You will create your own pipeline, with support from our Food LOB team. In the early stage, you will also look after the customers you win, so they become our strongest references.

Your first 12 months

• Develop a regional TAM/SAM assessment to identify and prioritize target markets and key accounts, translating market potential into a structured territory plan and qualified sales pipeline.
• Get the first trials running in stores
• Sign our first Food customers in Mexico
• Identify and develop strategic channel partnerships to accelerate market entry, expand commercial reach, and generate new business opportunities.
• Share what you learn, so we can improve how AoFrio sells to food retail

You’ll fit well if you:

• Prefer starting from a blank page to taking over an existing territory
• Move fast: you find the decision maker, get to the point, and keep things moving
• Act without waiting to be told, and ask for help when you need it
• Stay positive when you hear “no,” and move on to the next opportunity
• Ask good questions before you pitch

Requirements

Keep your work visible, because it helps your team, not because someone checks

What you bring
Must have:

• Proven success selling software or SaaS to enterprise customers
• A strong record of winning new business, typically with 7+ years in business-to-business (B2B) sales
• Proven experience in market sizing (TAM/SAM), territory planning, strategic account prioritization, and building qualified sales pipelines from the ground up.
• Experience identifying, developing, and managing channel partners, distributors, or strategic alliances to drive business growth.
• Strong, hands-on experience with a customer relationship management (CRM) system
• Strong software and digital skills
• Spanish and Fluent English,

Nice to have:

• Experience selling to supermarkets, grocery or food retail chains
• Knowledge of food safety or HACCP (Hazard Analysis and Critical Control Points)
• Experience with HubSpot or Microsoft Dynamics 365

Why AoFrio ?
We’re a global leader in hardware-enabled Software as a Service (SaaS) for commercial refrigeration. Major brands such as Coca-Cola, PepsiCo and AB InBev use our IoT solutions worldwide. Now we’re bringing more than 10 years of refrigeration experience to food retail, with AoFrio iQ already used by retailers on four continents.
With a team across 13 countries, we’re truly global. Our headquarters are in Auckland, New Zealand.

What you’ll enjoy at AoFrio :

• Flexible working: Flexible hours, and the freedom to adjust your schedule when life needs it.
• Work from anywhere: Work from anywhere in the world for up to four weeks per year, after 12 months with us.
• Health insurance
• Diversity: We celebrate diversity and create a workplace where everyone’s voice matters.
• Investing in you:Individual funds for your professional development.

Diversity in tech at AoFrio
At AoFrio, we are committed to a diverse and inclusive culture. We actively welcome women, members of the rainbow community, and other minorities into the world of technology.
Don’t tick all the boxes? We’d still love to hear from you. As a modern global organization, we focus on outcomes and fit work into our lives. Please tell us how we can make it work for you