Brand & Marketing Analytics Manager

Job Description

About the role:

As a Brand & Marketing Analytics Manager, you will play a key role in shaping how marketing and brand success are measured across the business. Working closely with brand, media, marketing, finance, and analytics teams, you will help connect upper-funnel brand activities with measurable business outcomes and support strategic decision-making through data-driven insights.

This role offers the opportunity to influence marketing effectiveness at scale by translating complex performance data into actionable recommendations. You will contribute to the continuous development of our analytics landscape and help build a stronger understanding of how marketing investments drive sustainable business growth.

About your tasks:

• Drive the further development of our brand and marketing analytics framework across multiple channels and touchpoints
• Analyze campaign, media, and brand performance and transform data into clear, actionable business recommendations
• Build and maintain dashboards, reports, and KPI tracking for metrics such as reach, frequency, awareness, consideration, and Brand Index
• Support cross-functional stakeholders with insights related to attribution, incrementality, and marketing effectiveness measurement
• Identify performance drivers, trends, and optimization opportunities to support smarter marketing investment decisions

Qualifications

About you:

• You bring experience in marketing analytics, brand analytics, media analytics, or marketing performance management
• You have a strong understanding of brand and media KPIs as well as marketing measurement concepts such as attribution, incrementality, or MMM
• You enjoy translating complex data into meaningful business insights and communicating them to different stakeholders
• You like working in a collaborative environment and value close exchange with colleagues across marketing, media, finance, and analytics teams

Additional Information

About your benefits:

In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits:

• Welcome days: We want you to feel at home with us from the very first day. Therefore, we welcome you with our comprehensive onboarding program.
• Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.
• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
• Employee discount: You get a 10 % employee discount on all over the counter, beauty and personal care products in our online store & 20 % discount on nu3.