Therapy & Product Marketing Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Chiyoda, Tokyo, Japan

Job Description:

日本アビオメッド株式会社では、セラピー＆プロダクトマーケティングマネージャー（勤務地：J-One Tower）を募集しています。

アビオメッドは、経皮的・経血管的に挿入が可能なカテーテル型の補助人工心臓（pVAD：percutaneous Ventricular Assist Device）であるImpella（インペラ）を国内において提供し、患者さんの救命と自己の心機能の回復を目指しています。Impellaは2016年9月に薬事承認を取得し、2017年10月より臨床において使用が開始され、現在は全国の約280施設の医療機関に導入され、2万例以上の挿入実績のある治療となっています（2026年8月末時点）。

Impellaは、比較的新しい治療コンセプトであり、さらなる適正使用の促進と市場浸透が求められています。より多くの患者さんへImpellaを届けるため、Therapy MarketingおよびProduct Marketingチームをリードし、市場創造と治療普及を推進するマーケティングマネージャーを募集します。

本ポジションは、Therapy MarketingおよびProduct Marketingチームをマネジメントし、クロスファンクショナルチームを巻き込みながら市場創造および治療普及を推進するリーダーシップポジションです。Therapy MarketingおよびProduct Marketingの専門性を最大限に引き出し、組織として継続的に成果を創出することが期待されます。

主な責務：

• Therapy Marketing SpecialistおよびProduct Marketing Specialistをリードし、事業戦略と整合したマーケティング戦略を策定・実行する。

• 顧客インサイト、臨床エビデンス、市場データを統合し、Go-to-Market戦略、Value Proposition、Key Messageを開発する。

• Therapy Marketing SpecialistおよびProduct Marketing Specialistをコーチングし、個人およびチームの成果最大化を支援する。

• 学会活動、Advisory Board、顧客教育プログラム等を通じて、医師の行動変容および市場形成を推進する。

• マーケティング活動の成果を評価し、継続的な改善を推進する。

• 担当するマーケティング予算およびリソースを適切に管理する。

• 不確実な環境下においても戦略仮説を構築し、関係部門と連携しながら施策を推進する。

資格

学歴：

• 必須：大卒以上

経験とスキル：

• 医療機器またはヘルスケア業界におけるプロダクトマーケティング、または事業戦略立案を伴うマーケティング経験

• ピープルマネジメントまたはチームリーダー経験

• ビジネス中級レベルの英語力（TOEIC 800以上目安）

推奨事項：

• 循環器領域または心臓血管外科領域での経験

• 新規市場・新規治療の立ち上げ、市場形成（Market Development）、組織横断プロジェクト推進の経験

• 人材育成・組織開発経験

その他：

• 出張：あり（10-20%）

<社内の方へ>　

•応募の際はAskGS内の社内公募ガイドラインをご一読いただき応募ください。１８か月未満の方は応募前に上長及び担当BUHRの許可を取ってから応募ください。複数同時応募不可になります。

•在籍期間に関わらず、書類選考を通して１次面接に進んだ場合は、社内公募に応募し選考に進むことを上司に報告してください。

•社内紹介を行う場合は、ASK GS上の”Employee Referral Program”の詳細を理解した上で、コンプライアンスを守って紹介したものとみなします。

Abiomed Japan is seeking a Therapy & Product Marketing Manager based in J-One Tower, Tokyo.

Abiomed provides the Impella® heart pump, a percutaneous ventricular assist device (pVAD), designed to support patients with severe cardiac conditions by improving survival and promoting native heart recovery. Since receiving regulatory approval in Japan in September 2016 and commercial launch in October 2017, Impella therapy has been adopted by approximately 280 hospitals across Japan, with more than 20,000 patient implants performed as of August 2026.

As Impella represents a relatively new treatment paradigm, further market development and promotion of appropriate use remain critical. To help more patients gain access to Impella therapy, we are seeking a marketing leader to drive market creation, therapy adoption, and business growth by leading both the Therapy Marketing and Product Marketing teams. This position is a leadership role responsible for managing the Therapy Marketing and Product Marketing teams and driving market development and therapy adoption through cross-functional collaboration. The successful candidate will maximize the expertise of both Therapy Marketing and Product Marketing team members and foster sustainable organizational performance.

Key Responsibilities:

• Lead Therapy Marketing Specialists and Product Marketing Specialists to develop and execute marketing strategies aligned with business objectives.

• Integrate customer insights, clinical evidence, and market data to develop Go-to-Market strategies, value propositions, and key messaging.

• Coach and develop Therapy Marketing Specialists and Product Marketing Specialists to maximize individual and team performance.

• Drive physician behavior change and market development through congress activities, advisory boards, customer education programs, and other customer engagement initiatives.

• Evaluate the effectiveness of marketing activities and drive continuous improvement.

• Manage assigned marketing budgets and resources appropriately.

• Develop strategic hypotheses in uncertain environments and collaborate cross-functionally to execute key initiatives.

Qualifications

Education:

• Bachelor’s degree

Experience and Skills:

Required:

• Product marketing experience within the medical device or healthcare industry, or marketing experience involving business strategy development

• People management or team leadership experience

• Intermediate business-level English proficiency, with TOEIC 800 or above as a guideline 

Preferred:

• Experience in cardiovascular or cardiovascular surgery markets

• Experience launching new therapies or markets, market development initiatives, and leading cross-functional projects

• Experience in talent development and organizational capability building

Other:

• Travel required: approximately 10-20%

<For Internal>

•If you are Japan employee, please read “Internal Application Guideline” in Ask GS. Especially if you are less than 18 months in your current role, you are required to obtain application approval from your current manager as well as your respective BUHR. If you are Japan’s employee, you are not able to apply for multiple positions at once.

•Once you move to 1st interview stage, please make sure to inform to your current manager.

•For Employee Referral Program (ERP), please read and understand the details of “Employee Referral Program” in Ask GS and make a compliant referral.

Required Skills:

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Inclusive Leadership, Industry Analysis, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Resource Allocation, Stakeholder Management, Strategic Thinking