Full-Time

Senior Lifecycle Marketing Manager

Posted on 5/30/2024

EarnIn

EarnIn

201-500 employees

Wage access app with savings and credit monitoring

Fintech

Senior

Palo Alto, CA, USA

Required Skills
Segment
Tableau
Marketing
Looker
Google Analytics
Requirements
  • Minimum 6 years leading the end to end development of multi-channel LCM/CRM marketing initiatives
  • Minimum 2 years working on mobile app marketing using email, push, SMS, and in-app messaging channels
  • Concrete examples of LCM/CRM initiatives with iterative testing and optimization
  • Exceptional analytical prowess and data-centric mindset
  • Proficiency in analytical tools like Tableau, Google Analytics, Looker, Periscope, etc.
  • Comfortable writing briefs and working with creative minds
  • Complete understanding of lifecycle marketing and journey mapping
  • Proficient in marketing automation platforms like SFMC, Braze, Iterable, etc.
  • Strong understanding of best practices and global compliance regulations
  • Inquisitive and customer-centric mindset
  • Strong attention to detail
Responsibilities
  • Partner with Product Marketing to create messaging strategy and determine customer experience within owned channels
  • Develop channel plans across owned channels to support awareness, adoption, and engagement of new products and services
  • Manage end-to-end creation of targeted campaigns across multiple channels in customer engagement platform
  • Analyze customer data to segment audiences and personalize messaging for maximum engagement
  • Develop testing plans to optimize communications
  • Ensure flawless execution of campaigns
  • Identify and execute new opportunities for incremental value to Community Members

EarnIn provides an Earned Wage Access app that enables immediate access to earnings without credit checks or mandatory fees. The app also offers credit monitoring and automated savings accounts, supported by partners such as A16Z, Matrix Partners, and DST.

Company Stage

Series C

Total Funding

$264.6M

Headquarters

Palo Alto, California

Founded

2012

Growth & Insights
Headcount

6 month growth

9%

1 year growth

27%

2 year growth

100%

Benefits

Life in balance - Ten company holidays and flexible time off so you can rest and recharge when you need it most. With pay, no catch.

Family matters - When your family grows, we want your focus on them. Our generous parental leave policy and wellness funds make it easy to put yourself and loved ones first.

Learn & grow - A commitment to career development that includes regular training for team members and managers alike, 360 feedback, and an annual stipend for growth opportunities.

Company culture - Employee Resource Groups provide growth opportunities and allow you to create the company *you* want to work at (more on that below).

Health & wellness - Flexible healthcare options across medical, dental, and vision—and a free Employee Assistance program offering mental health resources and legal advice.

Save & support - Includes Earnin’s 401(K) and FSA plans with tax advantages for retirement, healthcare, and dependent care expenses.

INACTIVE