Sales Development Representative

Job Description

About this job

NielsenIQ is seeking a talented Sales Development Representative (SDR) to manage, develop and grow qualified lead volume and sales pipeline for our Emerging Brands team. This role is primarily responsible for: 

1. qualifying inbound inquiries to determine sales readiness 
2. outbound prospecting via email, social and phone into target accounts in an effort to schedule initial meetings for sales representatives, and 
3. supporting in-person and virtual events via pre- and post-event outreach. 

This role is often the first touchpoint for prospects interested in NielsenIQ solutions and will set the tone for the sales cycle following. Professionalism, enthusiasm, and excellent communication are key characteristics to be successful in this role. The ideal candidate will be a highly energized self-starter who can thrive working autonomously while also being skilled at building solid working relationships with cross-functional team members and sales stakeholders. 

Responsibilities 

• Learn continuously and develop into an industry and NielsenIQ solutions expert 
• Effectively pitch products and solutions to key decision makers at all levels of a prospect's organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements 
• Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources 
• Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) into target markets / accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads 
• Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales 
• Develop and methodically drive execution of daily, weekly and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including account and contact-level research, pre-call planning and hyper-personalized messaging via key channels 
• Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond 
• Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs 
• Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue 

A little bit about you 

Does the idea of working for an established company with a start-up culture excite you? Is being on a diverse team with a focus on work-life balance important to you? Are you a self-starter eager to make a name for yourself in a fast-growing company that rewards good ideas? If you answer yes to these questions, NielsenIQ may be the company for you. 

Qualifications

• 4-year college degree
• 1-3 years of SaaS sales development (cold outreach, lead qualification) experience 
• Prior experience working with emerging brands, preferred
• Professional experience in a customer-focused performance-driven, high-growth, fast-paced sales, service or marketing team 
• Experience and/or interest in CPG or selling an innovative/niche tool 
• Strong interpersonal skills with ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships 
• Excellent research and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next steps 
• Experience with tools such as Microsoft Office Suite, MS Dynamics 365 (CRM), Salesforce, Salesloft, LinkedIn Sales Navigator, and ability to quickly learn new technologies 
• Exceptional ability to actively listen to and effectively communicate with, prospects and customers in a variety of mediums, such as written or verbal 
• Team player that exhibits a positive attitude, composure under pressure and willingness to think out of the box to drive results 
• Detail oriented, methodical and process driven mentality 
• Sound time management and organizational skills 
• Must be a self-starter and highly ambitious to grow knowledge, skills and career 

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental, and vision).
• Flexible spending accounts and a Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)