KOL Specialist

About BJAK

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.

Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

What We’re Looking For

A driven and strategic KOL Specialist to lead our influencer ecosystem across multiple platforms.

You will work closely with creators, agencies, and internal teams to execute impactful campaigns that strengthen brand visibility, drive engagement, and support business goals. This role demands strong communication, data-driven thinking, and the ability to manage multiple projects simultaneously in a fast-paced environment.

What You’ll Do

1. KOL & Influencer Management

• Identify, evaluate, and shortlist KOLs/influencers across Instagram, TikTok, YouTube, Xiaohongshu, and other platforms.

• Source, brief, negotiate, onboard, and manage influencers based on campaign objectives

• Oversee end-to-end campaign execution including timelines, approvals, content reviews, and KPI alignment

• Maintain influencer relationship databases, track deliverables, and nurture long-term partnerships

2. Affiliate Program Management

• Develop and maintain affiliate partnerships (e-commerce platforms, bloggers, brand ambassadors)

• Track affiliate performance and optimize based on metrics such as CTR, conversions, and revenue

3. Strategy & Trend Insights

• Stay updated on social trends, platform updates, and KOL best practices

• Recommend new content ideas and campaign strategies to enhance engagement and ROI

4. Analytics & Reporting

• Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI

• Prepare monthly reports and insights to improve future campaigns

5. Cross-Functional Collaboration

• Work closely with Creative, Marketing, Product, and Sales to ensure campaign alignment

• Manage budgets, influencer contracts, and vendor relationships

6. Campaign Execution & Admin

• Coordinate product seeding, logistics, briefings, timelines, and approval flows

• Ensure compliance with advertising standards (#ad, disclosures, and platform regulations)

The Right Fit Has…

• Bachelor’s degree in Marketing, Communications, or related field.

• Comfortable working in a fast-paced environment with a high level of execution.

• 3+ years of experience in Social Media, KOL/Influencer Marketing, or similar roles, with a strong portfolio demonstrating successful campaigns.

• Deep understanding of social media platforms, algorithms, influencer landscape, and content trends.

• Excellent written and verbal communication skills.

• Strong analytical skills with experience in influencer or social analytics tools to track performance and measure ROI.

• Ability to multitask, prioritize, and thrive under tight deadlines.

• Creative thinker with storytelling ability and an eye for engaging content.

• Strong attention to detail and organizational skills.

• Fluent in Mandarin is a plus

Location

• This role is based in Malaysia. This is a hybrid role. You are expected to work from our Malaysia office at least 3 days per week.

Language

• English is our main working language across global teams. Strong English communication is required.

Interview Process

Our process is designed to move fast:

1. Online assessment or practical task

2. Role-specific interview

3. CEO / final round

For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.