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Monster Energy

Energy drink brand and athlete sponsor

Event and Sponsorship Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 13
Full-timeBuenos Aires, ArgentinaNo salary listedIn-person

About the Job

Requirements

  • Between 3 and 5 years of experience in event production, event or convention planning, or marketing.
  • Between 3 and 5 years of experience in project management.
  • Proficiency with Microsoft Office programs, including Word, Excel, and PowerPoint.

Responsibilities

  • Lead annual event planning in alignment with brand strategy, ensuring timelines, logistics, and deliverables are met; plan staffing with appropriate employees and vendors for on-site events to support event goals and brand representation.
  • Oversee annual contracts, including scope and approvals, and obtain project approvals in internal forums such as FPF, including presentations and budgets.
  • Supervise on-site setup, execution, and teardown, resolving operational issues promptly.
  • Oversee inventory, storage, and maintenance of event assets to ensure availability and brand consistency across activations.
  • Ensure event elements follow brand guidelines for consistent image, messaging, and experience.
  • Manage budgets and negotiate contracts with agencies and vendors for cost-effective, high-quality event execution.
  • Lead event presentations during internal and specific bottler meetings.
  • Prepare event recaps, including photos, SWOT (strengths, weaknesses, opportunities, and threats), sampling overviews, and key takeaways to inform future planning.
  • Drive strategic direction for brand event and sponsorship marketing initiatives, aligning them with marketing objectives, business priorities, and brand philosophy.
  • Develop and execute marketing events, experiences, and programs from concept and planning through partnership activation, performance recaps, and post-event evaluation.
  • Integrate event initiatives across brand platforms and touchpoints, and align marketing initiatives with sales objectives to grow brand awareness and business results.
  • Manage global and regional sponsorship portfolios and identify and secure strategic partnership opportunities.
  • Manage agency relationships, oversee local vendors, navigate stakeholder environments, and secure internal approvals for major events, sponsorships, and new partnership opportunities.

Desired Qualifications

  • A Bachelor's degree in Marketing, Communications, Hospitality, Public Relations, or a related field is preferred.

About the Company

Monster Energy

Energy drink brand and athlete sponsor

Monster Energy creates energy drinks and a related lifestyle brand. Its core product is caffeinated beverages sold in cans that provide a quick energy boost to consumers. The drinks are marketed alongside athletes, extreme sports, and a rebellious, nonconformist image, aiming to empower fans to push their limits and define personal success in their own terms. The company differentiates itself through its bold brand personality, athlete sponsorships, and community-centric experiences rather than relying on traditional messaging. Its goal is to grow as a global lifestyle and beverage brand by expanding its reach, sponsoring top athletic events and athletes, and maintaining a distinct, energetic identity that resonates with fans who want to live ambitiously.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Corona, CA
Founded
1985

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