Acquisition Marketer
Posted on 11/8/2022

11-50 employees

Financial outcomes & borrowing all-in-one platform
Company Overview
Perpay’s mission is to build simple, transparent, and inclusive financial products that challenge typical channels of credit and improve the lives of members. The company believes that everyone deserves access to financial peace of mind and has developed an all-in-one platform to provide underserved consumers to make purchases, pay over time, and build credit.
Philadelphia, PA, USA
Experience Level
Desired Skills
Data Analysis
Facebook Ads
Google AdWords
  • 3-5 years experience in professional performance marketing
  • 4+ years experience in a startup or high-growth environment
  • Proven experience managing multiple paid acquisition channels including and beyond: Google Ads (Search, Display, UAC), Facebook Ads Manager, Programmatic Display, etc
  • Analytical; count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies
  • Proven track record of deploying scalable, personalized systems that combine first and third party data to drive efficient CPAs
  • Strong communicator with the ability to contribute meaningfully to brand, product, growth, and analytics conversations
  • Hunger; eager to roll up your sleeves to identify opportunities and find efficiencies in a fast-moving company at the forefront of consumer credit
  • Highly organized and detail-oriented
  • Hey, we know not everybody checks all the boxes, so if you're interested, please apply because you could be just what we're looking for!
  • Oversee day-to-day campaign execution and ensure campaign performance and pace to hit monthly goals
  • Leverage marketing attribution data to inform decision-making and optimizations
  • Optimize through A/B and multivariate testing of messaging, ad formats, and creatives to achieve the lowest CACs
  • Identify and troubleshoot performance downtrends
  • Build and evolve reporting framework to capture all critical metrics and insights, while ensuring all trends to plan are communicated effectively
  • Assist in vetting new opportunities, tactics, and partnerships to achieve scale and growth
  • Partner closely with other Growth and Product teammates to align on brand voice and deliver on team goals
  • Plan, build and manage all paid social and display campaigns that drive new customer acquisition and qualified leads across a variety of platforms
  • Establish a forecast for each channel and make recommendations on budget allocation and goals
  • Work in-office with a best-in-class, high-energy team