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Mammoth Brands

Multi-brand CPG platform for personal care

Director of Social - Content & Creators

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • Eight to ten years of experience creating share-worthy content and managing high-impact social and creator campaigns.
  • A proven track record of commissioning or executive-producing engaging video content across social channels.
  • Experience with strategic oversight of agency partnerships and building cross-functional relationships.
  • Experience setting strategy, driving measurement, and managing small teams toward a common vision.

Responsibilities

  • Develop and implement content strategies integrating social media, creator collaboration, and storytelling to increase brand awareness, and ideate and execute social-first activations.
  • Craft and execute creator strategies that entertain and expand brand reach and authenticity, identifying communities to engage and appropriate talent.
  • Oversee strategy for Instagram, TikTok, YouTube, and LinkedIn, ensuring content aligns with Harry’s brand voice, core customer, and business goals; use analytics to optimize engagement and growth.
  • Define and iterate on how Harry’s appears across content mediums and communications channels, partnering with the Creative Director to define voice, guidelines, and visual style for content.
  • Define the appropriate mix of top-of-funnel entertainment content.
  • Guide content creation across platforms to support strategic objectives and brand standards; lead the team developing content ideas and contracting with creators and agencies to develop and produce content.
  • Manage relationships with production houses, creative agencies, and talent, serving as the primary point of contact for external communications and campaign management.
  • Lead and mentor the team responsible for social channels and content production; set team goals, manage workload, drive professional development, and foster continuous learning and iteration.
  • Monitor and analyze content effectiveness to refine approaches; own social reporting and analytics and set goals for creators and social reach.
  • Allocate and manage a dedicated budget to achieve overall outcomes.

About the Company

Mammoth Brands

Multi-brand CPG platform for personal care

Mammoth Brands develops, acquires, and operates multiple personal care and household brands. Its portfolio includes Harry’s (shaving), Flamingo (women’s care), Lume (deodorant), Mando (men’s deodorant), and Coterie (premium baby care), and it runs an integrated platform for product development, manufacturing, marketing, distribution, and sales through both direct-to-consumer and retail. An in-house arm, Mammoth Labs, supports incubation and acquisitions to grow the brand lineup. The company differentiates itself through a diversified brand lineup, control of the end-to-end value chain, and an active acquisition strategy, with a goal to build a broad omnichannel consumer goods platform that reaches more customers online and in stores.

Company size
201-500
Company stage
Growth Equity (Venture Capital)
Total funding
$769.6M
Headquarters
New York City, New York
Founded
2012

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