Manager – Marketing Communications @ RBI

Growth & Marketing (1)

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

We’re looking for a creative, culture-obsessed, data-literate marketer who can help bring the Tim Hortons brand to life across social, influencer, and paid channels with consistency, energy, and a scroll-stopping sense of what makes content click.

As our Manager, Marketing Communications, you’ll wear a lot of hats: campaign quarterback, creative collaborator, reporting rockstar, and brand voice guardian, all while helping us evolve how Tims shows up in the U.S. You’ll partner with agencies, cross-functional teams, and internal stakeholders to help build awareness, drive engagement, and keep the momentum brewing.

What You’ll Do

· Lead the development and production of paid assets ensuring high-impact creative work and timely delivery.

· Own the creative development for static and video assets across Social Platforms.

· Work with media agency and creative teams to ensure every ad delivers on brand and performance goals.

· Partner with the Media team to define campaign deliverables aligned with the scope of work.

· Track, test, and tweak based on platform data. You love learning from the numbers.

· Collaborate with the Sr. Manager to help bring the organic content calendar to life, including trend-jacking ideas, cultural hooks, and timely rituals that make Tims feel in the mix.

· Support content development and creative reviews to ensure every post fits the vibe and the brief.

· Be a partner in ideation and creation of social-first content.

· Monitor trends, performance metrics, content cadence, and platform behavior shifts, and deliver actionable insights to guide strategy.

Influencer Marketing

· Lead end-to-end influencer strategy and execution across campaigns, product launches, tentpole moments, and brand activations.

· Collaborate with agency partners to identify the right creators, deliver effective briefs, manage content approvals (including legal), and track performance metrics.

· Ensure influencer content is integrated with paid and organic strategies to maintain a cohesive brand voice across all channels.

· Support new market entries, from communications planning to brief writing, creative asset production, and messaging alignment.

· Assist regional teams with grand openings and/or local activations, including the creation of assets, coordination of influencer content, media day planning, and event execution as needed.

· Act as a steward of our U.S. brand tone, voice, and visual identity across all channels.

· QA paid, influencer, and organic content to ensure everything feels like Tims.

· Help onboard partners and agencies on what “on brand” means (and what it doesn’t).

· Own monthly billing and budget tracking, and collaborate with Finance to reconcile expenses and streamline reporting processes

· Lead reporting for your assigned areas (influencer, paid, organic).

· Present weekly highlights on U.S. Sales Calls and deliver biweekly/monthly updates to leadership with support from Sr. Manager and Director.

· Collaborate with Analytics, Media, and Creative partners to develop dashboards, campaign scorecards, and post-mortems that go beyond impressions and into insights.

· Be the connective tissue between internal teams (Brand, Ops, Field, Legal, Digital) and external partners (agencies, creators, vendors).

· Own project timelines, creative approvals, milestone management, and communication flow.

· Help prep internal decks, recaps, and learning documentation and contribute to a test-and-learn culture that values both speed and smarts.

Qualifications:

· Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience

· 5–7 years of experience in integrated marketing, brand communications, agency or digital/social media.

· Hands-on experience leading influencer programs and/or paid social campaigns.

· Bonus points for experience in QSR, CPG, retail, or working inside a creative agency.

· Confident Marketer with a keen eye for creative excellence, project management skills and a proactive mindset. A strategic thinker who can interpret performance and translate insights into actions.

· Sharp communicator across email, slides, Teams, and IRL brainstorms.

· Passionate about internet culture, creative trends, and what makes people share.

· Data-curious and comfortable with dashboards, KPIs, and creative optimization.

#TimHortons

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

Manager – Marketing Communications

Marketing Communications

RBI

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