SolarWinds

IT infrastructure management and observability software

Field and Partner Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeSingaporeNo salary listed

About the Job

Requirements

Proven ability to build and implement direct and indirect channel integrated marketing plans that support strategic goals and generate regional pipeline.
Strong understanding of marketing trends and ability to implement them at the local level.
Ability to plan, manage, and execute events including conferences, trade shows, workshops, and webinars.
Ability to lead event logistics and activation before, during, and after events, oversee on-site operations, and deliver event targets.
Ability to collaborate with marketing teams on promotion and audience-acquisition strategies, including digital marketing, social media, and traditional advertising.
Ability to manage marketing budgets, allocate resources effectively, and maximize return on investment.
Ability to track, measure, and report on marketing initiatives and event effectiveness, using data and analytics to improve performance and achieve key performance indicators.
Ability to prioritize and manage multiple projects with attention to detail and follow-up.
Ability to manage stakeholder relationships at all organizational levels.
Ability to work independently with a hands-on approach.
Seven or more years of direct and indirect channel field marketing experience in ASEAN, including at least three years in B2B technology or software companies.
Experience in campaign execution, partner joint marketing, and digital marketing.
Experience using customer relationship management and project management tools such as Marketo, Salesforce, Asana, and Jira.
Strong project management skills and ability to manage multiple projects in a fast-paced environment.
Creative problem-solving abilities and familiarity with industry trends and best practices.
Experience partnering with sales to meet or exceed pipeline and revenue targets.
Ability to adapt quickly while aligning with company messaging and strategy as plans evolve.
Clear decision-making and ownership of all aspects of work.
Proficient verbal and written communication in English.
Willingness to travel to industry and regional events.

Responsibilities

Build and execute ASEAN marketing and demand-generation plans in collaboration with local sales leadership to support growth objectives.
Work with APJ regional teams to implement, leverage, and expand marketing campaigns and programs that support local pipeline generation.
Own the ASEAN marketing-generated pipeline target, including direct field marketing ownership and matrixed ownership of campaigns, channels, and digital marketing programs run at APJ and global levels.
Track and analyze campaign and program performance, and communicate and report qualitative and quantitative findings to sales and marketing stakeholders.
Represent the ASEAN region’s nuances, marketing and customer insights, and differentiators, and facilitate feedback to develop and evolve campaigns and programs.

Desired Qualifications

A second language in Chinese, Korean, Vietnamese, or Japanese.

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Your Role:
SolarWinds is looking for a Field Marketing Manager to support the growth of the ASEAN region. You will play a pivotal role working side by side with the field teams in building, tailoring, and executing regional marketing strategies to support business growth objectives. You will collaborate closely with the APJ marketing, sales, and global marketing teams to support the marketing strategy to demand generation plan, which includes both campaign and partner-led initiatives. This position will report to the Director of APJ Marketing and support local sales and channel stakeholders

Your Impact:

Build, and execute ASEAN Marketing and demand generation plans that support the growth objectives in collaboration with the local sales leadership
Work with the APJ regional teams to implement, leverage and expand marketing campaigns and programs that supports local pipeline generation
Own the marketing generated pipeline target for ASEAN, including direct field marketing ownership and matrixed ownership of campaigns, channels and digital marketing programs run from APJ and Global levels
Track and analyze campaigns and programs performance with regular, qualitative and quantitative-driven communication and report with sales and marketing key stakeholders
Represent the ASEAN region in terms of regional nuances, marketing/customer insights, and differentiators, facilitating feedback loops to develop and evolve campaigns and programs accordingly

Who we are looking for:

Proven ability to build and implement direct and indirect (Channel) integrated marketing plans that support strategic goals and generate pipeline for the region
Strong understanding of marketing trends and ability to creatively implement them at local level
Plan, manage and execute various events, including conferences, trade shows, workshops, webinars, etc.
Lead and manage all aspects of event (pre, during and post) logistics/activation and oversea on-site event operations. Drive and deliver targets set for the events
Collaborate with the marketing teams to create and implement promotion/audience acquisition strategies, including digital marketing, social media, and traditional advertising
Manage marketing budgets, ensuring effective allocation of resources and maximizing return on investment (ROI)
Track, measure, and report on the effectiveness of marketing initiatives and events. Use data and analytics to drive continuous improvement and achieve key performance indicators (KPIs)
Motivated self-starter with a proven ability to prioritize and manage multiple projects with acute attention to detail and follow up
Strong relationship skills with the ability to manage stakeholders at all level of the organization
Growth mindset with “can do” attitude and be able to work independently with hands-on approach
Great team player, positive and proactive

Your Experience:

7+ years of proven experience in direct and indirect (Channel) field marketing experience in ASEAN with a minimum 3 years’ experience in B2B Tech/Software companies
Experienced in campaign execution, partner joint marketing and digital marketing
Experienced using CRM and project management tools such as Marketo, Salesforce, Asana and Jira
Strong project management skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously
Great team player, positive and proactive. Creative mindset with strong problem-solving abilities and a passion for staying updated with industry trends and best practices
Experienced at supporting and partnering with sales to meet or exceed pipeline and revenue targets
Demonstrated ability to adapt quickly while ensuring alignment with the company’s messaging and strategy as plans evolve
Clear decision-making skills: - someone who naturally steps up and takes ownership of all aspects of their work
Proficient verbal and written communication in English. 2nd language ability in Chinese, Korean, Vietnamese or Japanese a plus
Willingness to travel to industry & regional events

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice

About the Company

SolarWinds

IT infrastructure management and observability software

SolarWinds provides IT management and observability software that helps organizations monitor and manage their networks, systems, databases, and applications across on-premises, cloud, and hybrid environments. Its SolarWinds Platform collects performance data from devices and services and presents dashboards, alerts, and automated workflows to detect issues and guide resolutions. It differentiates itself with a single, unified platform that spans network, systems, apps, and IT service management, with strong multi-cloud support and a broad partner ecosystem. Its goal is to help IT teams and MSPs prevent outages, optimize performance, and maintain security and compliance across large, diverse environments.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Austin, TX
Founded: 1999

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