As a Senior Business Systems Analyst, CRM at Penumbra, you will play a critical role in determining the company's long term goals. The Senior Business Systems Analyst, CRMis part of the IT functional team responsible for scoping, designing, and delivering technology solutions that enable and optimize Sales, Sales Engagement, Field Inventory Management (FIM), Marketing, and Service capabilities. This role primarily supports Salesforce Sales Cloud, Marketing Cloud, and Life Sciences Cloud, along with related commercial platforms and connected enterprise systems including ERP, analytics, data, and engagement applications.

This position partners closely with business and operations stakeholders to translate strategic priorities and operational needs into scalable business capabilities, process improvements, and user-focused solutions. The role combines business analysis, process design, Salesforce platform knowledge, and cross-functional collaboration to improve sales execution, territory and alignment management, customer engagement, field inventory workflows, and commercial insights.

The Senior Business Systems Analyst is expected to lead complex requirements and process analysis, support roadmap execution, and help shape solutions that are practical, compliant, scalable, and easy for sales reps and other end users to adopt. This role should bring strong user experience thinking to simplify workflows, improve screens and page layouts, reduce friction, and make systems more intuitive and efficient.

What You'll Do

• Partner with Sales, Sales Operations, Marketing, Customer Service, Field Inventory, and related business teams to understand business needs and translate them into scalable system capabilities, enhancements, and process improvements.
• Lead business analysis and solution design across Salesforce and related commercial platforms, including Sales Cloud, Marketing Cloud, and Life Sciences Cloud platforms.
• Support Sales capabilities including lead management, account and contact management, opportunity management, quoting support, pipeline visibility, sales engagement, and rep productivity workflows.
• Support and enhance territory management, sales alignment, role hierarchy, user visibility, and access models to ensure the right user experience, reporting structure, and data access across the sales organization.
• Support the design and continuous improvement of Field Inventory Management (FIM) capabilities, including inventory visibility, field inventory transactions, replenishment-related workflows, audit and scanning processes, reconciliation, returns, and integration points with ERP and other enterprise systems.
• Lead current-state and future-state analysis across key commercial workflows such as Campaign to Lead, Lead to Opportunity, Lead to Account, Quote to Order, Order to Cash, and field inventory operational processes, identifying opportunities for simplification, automation, and improved user experience.
• Partner with stakeholders to define, analyze, prioritize, and document business requirements, business rules, user stories, acceptance criteria, process maps, user flows, and functional specifications.
• Work with admins, developers, architects, integration teams, QA, and business stakeholders to support end-to-end solution delivery across design, build, testing, deployment, and stabilization.
• Support Salesforce administration and configuration activities as needed, including page layouts, Lightning pages, custom objects, fields, validation rules, reports, dashboards, flows, and related platform features.
• Identify opportunities to use Salesforce Flow and related platform capabilities to streamline business processes, improve routing and onboarding, reduce manual work, and support scalable operations.
• Support sales intelligence, insights, dashboards, and reporting capabilities that improve visibility into accounts, opportunities, territory performance, field activity, customer trends, and overall rep effectiveness.
• Contribute to the evaluation and practical application of Agentforce, Data Cloud, AI-enabled workflows, and other emerging Salesforce capabilities where they can improve business outcomes, user productivity, or insight generation.
• Apply strong user experience and process design thinking to simplify workflows and improve screens, layouts, and user journeys, so systems are easier, faster, and more intuitive for sales reps and business users.
• Act as a liaison between business stakeholders, technical teams, integration teams, and vendors to ensure requirements are clearly understood and translated into practical solutions.
• Break down initiatives into epics, features, and user stories in Jira or similar tools, and work closely with technical teams to clarify scope, dependencies, assumptions, and delivery needs.
• Facilitate workshops and working sessions with business and IT teams; summarize decisions, risks, open items, and next steps, and drive alignment toward resolution.
• Work with business users and project teams to define test strategies, test scenarios, and acceptance criteria; support system testing, regression testing, and user acceptance testing as needed.
• Evaluate issues, constraints, and tradeoffs between business needs and technical feasibility; recommend practical options and drive informed decisions.
• Serve as a key point of contact for day-to-day operation, enhancement planning, and issue resolution for assigned Go-to-Market platforms, including Salesforce and related commercial applications.
• Support upstream and downstream process alignment across CRM and connected systems such as ERP, MDM, quoting/CPQ, analytics, service, marketing, and engagement platforms.

What You Bring

• A Bachelor's degree in business administration or Information Technology or related field with 7+ years of experience as a Business Systems Analyst working with cloud-based CRM platforms or equivalent combination of education and experience
• Strong experience as a Business Systems Analyst supporting Salesforce-based CRM platforms in commercial or customer-facing environments.
• Strong working knowledge of Salesforce Sales Cloud and familiarity with Marketing Cloud and/or Life Sciences Cloud.
• Solid understanding of Salesforce platform fundamentals, including data model, security model, role hierarchy, page layouts, Lightning pages, reporting, dashboards, and Flow.
• Experience supporting commercial business processes such as campaign management, lead routing, opportunity management, territory alignment, quoting support, sales engagement, and sales operations.
• Familiarity with sales intelligence, dashboards, analytics, and insight-driven capabilities that support sales performance and decision making.
• Exposure to Data Cloud, Agentforce, AI-enabled workflows, or related Salesforce innovation areas preferred.
• Experience working across connected enterprise systems and integrations, including ERP, MDM, quoting/CPQ, analytics, customer data, or product master data.
• Strong requirements gathering, process mapping, user story development, and acceptance criteria definition skills.
• Strong communication, facilitation, and stakeholder management skills across business, technical, and leadership audiences.
• Strong analytical and problem-solving skills, with the ability to evaluate process gaps, system options, and business tradeoffs in a structured manner.
• Ability to manage competing priorities, negotiate scope, and drive clarity and progress across multiple initiatives.
• Strong user experience mindset, with the ability to simplify complex workflows and design practical, efficient solutions for end users.
• Basic understanding of integrations, data flows, and system interfaces across enterprise platforms.
• Ability to write basic to medium-complexity SQL queries preferred.
• Exposure to BI and analytics tools such as Tableau, Salesforce Analytics, CRMA, Power BI, or similar platforms preferred.
• Experience with SAP, Adobe Marketo, Showpad, cVent, Microsoft Dynamics, or related commercial applications is a plus.
• Experience supporting Field Inventory Management, consignment, travel stock, replenishment, audit/scanning, reconciliation, or related operational workflows preferred.
• Medical devices, pharmaceutical, biotech, or other regulated industry experience preferred.
• Salesforce Administrator Certification preferred.
• Scrum / Agile certification is a plus.
• PMP certification is a plus.
• High degree of accuracy and attention to detail.
• Proficiency with Microsoft Word, Excel, PowerPoint, and collaboration tools

Working Conditions

General office environment. Willingness and ability to work on site. Business travel from 5% to 10%. Requires some lifting and moving of up to 10 pounds. Must be able to move between buildings and floors. Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. Must be able to read, prepare emails, and produce documents and spreadsheets. Must be able to move within the office and access file cabinets or supplies, as needed. Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.

Annual Base Salary Range: $132,000 - $200,000/ year

We offer a competitive compensation package plus a benefits and equity program, when applicable.

Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.

What We Offer

• A collaborative teamwork environment where learning is constant, and performance is rewarded.

• The opportunity to be part of the team that is revolutionizing the treatment of some of the world's most devastating diseases.

• A generous benefits package for eligible employees that includes medical, dental, vision, life, AD&D, short and long-term disability insurance, 401(k) with employer match, paid parental leave, eleven paid company holidays per year, a minimum of fifteen days of accrued vacation per year, which increases with tenure, and paid sick time in compliance with applicable law(s).

Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures, and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada, and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local laws.

If you reside in the State of California, please also refer to Penumbra's Privacy Notice for California Residents.

For additional information on Penumbra’s commitment to being an equal opportunity employer, please see Penumbra's AAP Policy Statement.

About the company

Penumbra develops and sells medical devices for neurovascular and peripheral vascular conditions. Its products assist doctors in treating stroke and other vascular diseases by delivering—through systems like the Penumbra System and Indigo System—catheters, coils, and evacuation devices that are placed inside blood vessels. The company differentiates itself with a broad, integrated portfolio and a global sales network across Europe and the Americas, emphasizing engineering and clinical performance. Its goal is to improve patient outcomes and sustain growth by investing in ongoing research and development to expand its capabilities.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Alameda, California

Founded

2004

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Simplify's Take

What believers are saying

Q2 2026 revenue reached $390.0 million, up 14.9%, with 67.9% gross margin.
September 9, 2026 Link launch expands Lightning Bolt workflows for resistant clot.
Magnendo's $18 million round, led by Penumbra, extends its stroke robotics ecosystem.

What critics are saying

June 3, 2026 RED 68 recall flags manufacturing defects and franchise reliability.
Incuvate sued Penumbra on August 19, 2026 over THUNDERBOLT patents; injunction risk.
Boston Scientific's acquisition still requires approvals; any 2026 slip derails employee retention and valuation.

What makes Penumbra Inc unique

Penumbra's CAVT platform pairs computer control with thrombectomy; THUNDERBOLT cleared FDA in 2026.
Broad neurovascular and peripheral portfolios sell into over 100 countries.
Deep physician evidence engine adds leaders like Donald Frei and published stroke studies.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Parental Leave

Paid Vacation

Paid Sick Leave

Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

Business Insider

Oct 2nd, 2026

RBC Capital keeps their Hold rating on Penumbra (PEN).

RBC Capital keeps their Hold rating on Penumbra (PEN). Oct. 2, 2026, 09:47 PM In a report released on October 1, Kendall Au from RBC Capital maintained a Hold rating on Penumbra, with a price target of $374.00. The company's shares closed yesterday at $318.00. According to TipRanks, Au is an analyst with an average return of -3.6% and a 22.22% success rate. Au covers the Healthcare sector, focusing on stocks such as Becton Dickinson, GE Healthcare Technologies Inc, and Boston Scientific. Penumbra has an analyst consensus of Hold, with a price target consensus of $358.40. Based on Penumbra's latest earnings release for the quarter ending June 30, the company reported a quarterly revenue of $390.05 million and a net profit of $34.81 million. In comparison, last year the company earned a revenue of $339.46 million and had a net profit of $45.27 million Read More on PEN:

Penumbra, Inc.

Sep 9th, 2026

Penumbra launches Link, expanding vascular thrombectomy options for physicians.

Penumbra launches Link, expanding vascular thrombectomy options for physicians. September 9, 2026 Penumbra recently launched the Link(TM) clot capture device designed to support the removal of arterial thrombus when used in conjunction with Lightning Bolt(R) technology. Link is designed to lock and hold clot, connecting to the power of computer assisted vacuum thrombectomy (CAVT(R) to secure and maximize clot extraction. "Link expands the toolkit available to physicians by providing an additional mechanical clot engagement option that can help address resistant thrombus while maintaining aspiration with CAVT," said James F. Benenati, MD, FSIR, chief medical officer at Penumbra. "By offering clinicians greater flexibility in challenging cases, it has the potential to improve procedural efficiency and support more effective patient care." Deployed into thrombus, Link engages and mobilizes organized clot while aspiration facilitates clot ingestion into the aspiration catheter. Designed to complement existing Lightning Bolt workflows, Link can be incorporated when additional mechanical clot engagement is desired, without requiring a fundamentally different procedural approach. Early physician experience has highlighted Link's ability to work synergistically with Lightning Bolt technology. "Link appeared to provide a secure hold on the embolus, allowing Bolt to more effectively aspirate the residual thrombus," said Thomas Heafner, MD, after using Link with Bolt 7. "Combining Link with Lightning Bolt resulted in rapid and effective clot clearance." "Link represents an important advancement in our CAVT portfolio, providing an additional option for engaging and removing challenging blood clots," said Shruthi Narayan, president of Penumbra. "Link was designed to bring a new dimension to thrombectomy by combining secure clot engagement with the power of modulated aspiration, offering clinicians an additional therapeutic option for some of the most challenging cases. This launch reflects our continued commitment to developing technologies that advance vascular care and improve patient outcomes." Designed to Secure Clot and Maximize Extraction LINK is designed to lock and hold clot while leveraging the power of CAVT to support clot removal. Its unique architecture is engineered to minimize vessel wall engagement and support atraumatic clot extraction. Important Safety Information Additional information about Penumbra's products can be located on Penumbra's website at https://www.penumbrainc.com/products/peripheral-thrombectomy-cavt/. The clinical results presented herein are for informational purposes only and may not be predictive for all patients. Individual results may vary depending on patient-specific attributes and other factors. Caution: Federal (USA) law restrictions these devices to sale by or on the order of a physician. Prior to use, please refer to the Instructions for Use (IFU) for complete product indications, contraindications, warnings, precautions, potential adverse events, and detailed instructions for use. For the complete Penumbra IFU Risk Summary Statements, visit: peninc.info/risk. Please contact your local Penumbra representative for more information.

GlobeNewswire

Aug 25th, 2026

Incuvate files patent infringement lawsuit against Penumbra.

Incuvate files patent infringement lawsuit against Penumbra. Complaint alleges Penumbra's THUNDERBOLT(TM) system infringes five Incuvate patents covering blood-clot detection technology. August 25, 2026 15:28 ET | Source: Incuvate LLC IRVINE, Calif., Aug. 25, 2026 (GLOBE NEWSWIRE) - Incuvate, LLC today announced that it has filed a patent-infringement lawsuit against Penumbra, Inc. in the U.S. District Court for the Northern District of California. The lawsuit, filed August 19, 2026, alleges that Penumbra's recently launched THUNDERBOLT(TM) Neurovascular Thrombectomy System and related components infringe five Incuvate patents directed to real-time aspiration monitoring technology used in catheter-based thrombectomy procedures. Incuvate's patents cover technology that uses pressure sensors, microprocessors, and pre-set pressure thresholds or differentials to provide real-time visual and audible feedback during aspiration procedures. Incuvate alleges that this technology helps distinguish between clot engagement and blood flow and provides clinicians with valuable information during thrombectomy procedures. The complaint identifies Penumbra's THUNDERBOLT system, Penumbra ENGINE vacuum source, THUNDERBOLT tubing and module, and associated RED Reperfusion Catheters as accused products. Incuvate alleges that these products use patented technology to detect flow conditions, including the presence of clot, and provide users with feedback regarding flow status. Through this lawsuit, Incuvate seeks to hold Penumbra accountable for what Incuvate alleges is Penumbra's unauthorized and willful infringement of the technologies embodied in the asserted patents. Incuvate is seeking damages, injunctive relief, and other remedies described in the complaint. A copy of the complaint is available through PACER Monitor in Incuvate, LLC v. Penumbra, Inc., Case No. 4:26-cv-08658. About Incuvate Incuvate works with medical device entrepreneurs to develop early-stage concepts into innovative products and leads them to market via new companies it finances, builds, and manages. Learn more at incuvatellc.com Media Contact Lance Capel Director of Strategy & External Relations [email protected]

Penumbra, Inc.

Aug 10th, 2026

Dr. Donald Frei joins Penumbra as Associate Chief Medical Officer of Neuro.

Dr. Donald Frei joins Penumbra as Associate Chief Medical Officer of Neuro. August 10, 2026 Penumbra announced today that Donald Frei, MD, FSNIS, FACR, will serve as Associate Chief Medical Officer of Neuro. A nationally recognized neurointerventional surgeon, Dr. Frei brings clinical and research expertise in stroke and neurovascular care to Penumbra's clinical leadership team. Reporting to James Benenati, MD, FSIR, Chief Medical Officer of Penumbra, Dr. Frei will help guide Penumbra's neurovascular clinical strategy, support evidence development, and collaborate with physicians worldwide to advance patient care. "Dr. Frei has dedicated his career to advancing neurovascular care, from pioneering faster stroke recanalization protocols to helping establish the clinical evidence behind therapies that improve patient outcomes," said Dr. Benenati. "His deep clinical expertise, commitment to innovation, and passion for patient care will be invaluable as we continue to expand the impact of our neurovascular technologies around the world." Throughout his career, Dr. Frei has authored more than 200 peer-reviewed publications and contributed to the advancement of neurovascular therapies through extensive clinical research and evidence generation. Recently, Dr. Frei was the co-principal investigator of the THUNDER Study, which demonstrated that Penumbra's CAVT(TM)(Computer Assisted Vacuum Thrombectomy) platform with THUNDERBOLT technology is safe and effective, paving the way for FDA clearance and CE Mark. Dr. Frei was also instrumental in launching the Get Ahead of Stroke(R) campaign to improve stroke triage and expand access to life-saving neuroendovascular care. "With the recent launch of CAVT with THUNDERBOLT, the neurovascular space is prime for transformation," said Dr. Frei. "I look forward to this opportunity to help advance innovation, generate evidence, deepen trust and closer collaboration with our medical and professional societies, and improve access to care so more patients are able to benefit from the latest technology." Dr. Frei is a leading board-certified neurointerventional surgeon and is a past president of the Society of NeuroInterventional Surgery. He earned his medical degree from the University of Cincinnati College of Medicine and completed his residency training in diagnostic radiology at Tulane University Medical Center. He subsequently completed fellowship training in neuroradiology and endovascular surgical neuroradiology at Washington University's Mallinckrodt Institute of Radiology. He has been recognized as a Fellow of the Society of NeuroInterventional Surgery (FSNIS) and a Fellow of the American College of Radiology (FACR).

Yahoo Finance

Jul 30th, 2026

Penumbra reports $390M Q2 revenue, up 14.9% ahead of Boston Scientific acquisition

Penumbra reported second quarter 2026 revenue of $390.0 million, up 14.9% year-over-year. The thrombectomy company's global thrombectomy revenue reached $259.0 million, increasing 12.5%, whilst embolization and access revenue grew 20.0% to $131.1 million. Gross profit margin improved to 67.9%, up 1.9 percentage points from the prior year. Operating income was $41.0 million, with net income of $34.8 million. Total operating expenses stood at $223.9 million, including $6.9 million in acquisition-related costs. Due to Boston Scientific's pending acquisition of Penumbra, the company will not provide full-year 2026 guidance or host a conference call to discuss results. Penumbra operates in over 100 countries, focusing on thrombectomy technologies for conditions including ischaemic stroke and pulmonary embolism.

Penumbra Inc

Senior Business Systems Analyst - CRM

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