A

Avalara

Cloud-based tax compliance and automation platform

Head of Growth - Avalara Micro and Emerging Business

Full-TimePosted on 10/16/2026Deadline 10/16/27
No salary listed
Expert
United States
In Person
Growth & MarketingGrowth Marketing

About the job

Requirements
  • 12+ years in growth, product-led growth, lifecycle or revenue marketing, or go-to-market leadership, ideally in SaaS, fintech, payments, compliance or SMB technology.
  • 5+ years leading teams, including managers and senior individual contributors.
  • A track record of owning revenue, conversion or retention targets for a product-led or digital-first business and improving them.
  • Hands-on experience optimizing self-serve funnels, pricing pages, checkout, marketplace listings and lifecycle programs.
  • Strong analytical skills involving customer acquisition cost, lifetime value, payback, activation, cohort retention, churn, attribution and experiment design.
  • Ability to turn funnel insights into product changes, not just campaigns.
  • Clear, direct communication with executives and the ability to lead across a matrixed company.
  • Experience using AI and AI-related technologies, and ability to apply AI to business challenges, improve efficiency, contribute solutions, drive results, and stay current with trends and best practices.
Responsibilities
  • Set the growth strategy and define the plan, targets and investment priorities for the portfolio.
  • Own full-funnel outcomes and establish the operating rhythm through weekly funnel reviews, experiment readouts and executive updates.
  • Own the product-led customer journey from first click to paid customer and long-term retention.
  • Work with Product, Design and Engineering on signup, pricing presentation, checkout, onboarding and in-product prompts, and run an experimentation program across these areas.
  • Build playbooks for marketplace listings, co-marketing, partner launches and attribution, and direct investment toward effective channels.
  • Build lifecycle programs that guide customers from purchase to their first successful filing and beyond.
  • Lead the Business Success team, moving it toward signal-driven outreach to detect churn early, and run retention programs including payment recovery and win-back.
  • Build and grow a team spanning lifecycle and demand marketing, content, organic growth, partner marketing and customer success.
  • Partner closely with Product, Engineering, Finance, Sales, Business Development and the CMO's organization.
  • Share learning about AI trends and best practices so others can benefit.

About the company

Avalara provides cloud-based tax compliance services for businesses of all sizes. Its main product, AvaTax, automatically calculates sales tax at the point of purchase and can be connected to many business apps to make tax determinations as orders move through a company’s systems. Beyond calculation, Avalara offers returns filing and ongoing compliance management, helping customers stay up to date with changing tax laws. The company earns money through subscriptions tied to how many transactions you process and how complex your tax needs are, and it also offers consulting and training services to support customers. Compared with others, Avalara covers many industries (like e-commerce, retail, manufacturing, and software) and integrates with a wide range of platforms, aiming to provide an end-to-end, automated tax workflow. Its goal is to reduce the risk of penalties and streamline tax compliance so businesses can focus on their core operations.

Company Size

5,001-10,000

Company Stage

Acquired

Total Funding

$1.5B

Headquarters

Durham, North Carolina

Founded

2004

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Simplify Jobs

Simplify's Take

What believers are saying

  • September 2026 Aviator launch turns manual compliance work into minutes of oversight.
  • Claire Goad’s September 17, 2026 hire expands e-invoicing leadership for ViDA and Germany.
  • Medius integration on September 24, 2026 embeds AvaTax deeper into AP approvals and workflows.

What critics are saying

  • Vertex’s 2022 lawsuit won class certification on August 31, 2026, extending deal-risk scrutiny.
  • Avalara’s private-equity ownership can pressure R&D if integration bets miss adoption targets.
  • Vertex, Thomson Reuters, and Sovos attack Avalara’s core tax and e-invoicing workflows directly.

What makes Avalara unique

  • Avalara owns 54 billion annual AvaTax API calls, creating unmatched tax-data scale.
  • Versori and Aviator bundle agentic AI with 22 years of compliance workflows.
  • Avalara’s e-invoicing and DACH hires deepen distribution where CTC mandates are accelerating.

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Benefits

  • Health Insurance
  • Life Insurance
  • Disability Insurance
  • Parental Leave
  • Remote Work Options
  • Hybrid Work Options
  • Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Liftoff Commerce
Oct 13th, 2026
Liftoff Commerce partners with Avalara to automate tax compliance.

Liftoff Commerce partners with Avalara to automate tax compliance. Atlanta, GA: Liftoff Commerce, the end-to-end technology platform built for print, promotional products, and apparel distributors, today announced a partnership with Avalara, the agentic AI leader in global tax and compliance. Liftoff Commerce is now part of Avalara's "Certified for AvaTax" program, which features integrations that perform at the highest level, providing the best possible customer experience. As a result of this partnership, Liftoff's customers can now choose Avalara AvaTax to deliver sales and use tax calculations directly within the Liftoff Commerce platform at the time of checkout or billing - in real time. With Avalara's tax compliance technology, Liftoff subscribers now have access to powerful tax calculation and management capabilities as well as more granular control over tax codes and how they are applied to products. The integration helps businesses navigate increasingly complex tax requirements while reducing the administrative burden associated with managing tax rates, product classifications, and changing tax rules across jurisdictions. For Liftoff subscribers selling across multiple states or internationally, the integration provides a scalable approach to tax compliance that can grow alongside their business. By combining Avalara's tax technology with the flexibility of the Liftoff Commerce platform, subscribers can automate critical aspects of tax calculation, improve accuracy at checkout, and spend less time maintaining tax rules manually. "We're excited to partner with Avalara for tax calculation and management," said Andrew Alford, President of Liftoff Commerce. "Avalara has set the standard when it comes to accuracy, ease of use, and scalability. Our subscribers have been asking for a solution like this for a long time, and we're pleased to finally make it available as part of the Liftoff Commerce ecosystem." Liftoff Commerce is now an Avalara Certified partner. Certified partners pass a series of criteria developed by Avalara to ensure the connector's performance and reliability, thereby helping mutual customers benefit from a seamless experience with Avalara's tax compliance solutions. About Liftoff Commerce. Liftoff Commerce is an end-to-end technology platform built for distributors in the print, promotional products, and apparel industries. Liftoff brings ecommerce, company stores, product customization, digital asset management, inventory control, quoting, supplier connectivity, purchasing, order management, production workflows, fulfillment, and business operations together in one unified platform. From the first customer interaction through production and delivery, Liftoff gives distributors the tools to run, automate, and scale nearly every part of their business from a single system. Learn more at liftoffcommerce.com. About Avalara. Avalara is the agentic AI leader in global tax and compliance. For more than two decades, Avalara's trusted tax content, deep compliance expertise, proprietary data, and technology have helped customers succeed on a global scale. Avalara now pairs that foundation with agentic AI to help businesses execute complex compliance work while keeping people in control. Avalara processes more than 54 billion AvaTax API calls annually and supports millions of businesses worldwide. For more information, visit Avalara.com.

PR Newswire
Oct 13th, 2026
Otelier and Avalara launch two-way integration to automate hotel tax compliance

Otelier, a hospitality data platform, has launched a two-way integration with tax compliance firm Avalara. It connects Avalara's tax tools with Otelier Rec, helping hotel finance teams automate lodging tax compliance. Daily revenue summaries and exemption details flow from Otelier Rec to Avalara, which prepares, files, and remits sales and lodging tax returns. Rec flags any gaps between Avalara's verified tax rates and those applied in a hotel's property management system, so staff can fix them before filing. Otelier also added a workflow that requires users to record a reason for each tax-exempt line item. The integration is certified and being piloted by a leading hotel management company. It is now available to hotel companies.

TechDay
Sep 24th, 2026
Avalara launches AI tool for enterprise system links.

Avalara launches AI tool for enterprise system links. Fri, 25th Sep 2026 (Today) Avalara has launched Versori by Avalara, a product designed to help organisations connect enterprise systems to its tax and compliance software. Available through Avalara's developer portal, the product is aimed at developers and partners building links between tax tools and wider business software. Businesses often run a mix of enterprise resource planning software, billing systems, eCommerce applications and custom-built technology. Connecting those systems can require significant engineering work, especially when companies update software, add new platforms or change internal processes. AI integration tool Versori by Avalara uses specialised artificial intelligence agents to handle different stages of that integration work. It is intended to reduce the time needed to research requirements, establish system connections, generate code and prepare connectors for live deployment. The launch reflects a wider push by software companies to use AI for technical development tasks that have traditionally required large teams of specialists. Integration work has become a recurring pain point because it often sits between core systems and can slow broader software projects. According to Avalara, the product uses four AI agents across the integration process: Plan, Connect, Build and Deploy. The Plan agent analyses endpoint schemas, application programming interface contracts and compliance requirements to define the integration architecture. Connect handles authentication and system handshakes between platforms, including ERP systems, billing engines, eCommerce software and custom databases. Build generates transformation logic, mapping rules and error-handling code. Deploy runs automated testing, checks the resulting connector against Avalara certification benchmarks and publishes it for use. Code transparency provided Avalara said customers and partners retain access to the generated connector code and underlying business logic. That is likely to matter for companies that want visibility into how integrations are built or need to adapt them over time. Hugo Sarrazin, Chief Executive Officer of Avalara, described the product as a way to remove a common hurdle in tax and compliance projects. "Businesses should not have to spend significant engineering time just to connect tax and compliance to the systems where they already work," said Hugo Sarrazin, Chief Executive Officer, Avalara. "Versori by Avalara changes that equation. Specialised AI agents can research, build, test and deploy production-grade connectors in days, giving developers and partners a dramatically faster path to bring Avalara into virtually any enterprise system," said Sarrazin. "For customers, that means less integration work, faster time to value and greater freedom to use the technology that works for their business," added Sarrazin. Avalara positioned the product as an alternative to generic code-generation tools and fixed templates. Instead, the software is built around AI agents assigned to distinct tasks within the integration lifecycle. That approach points to a more specific use of AI than broad productivity tools that draft code or documentation. Here, Avalara is targeting a narrow but commercially important area where tax and compliance software must work reliably with the systems customers already use to run finance, sales and online transactions. Expanding partner capabilities The launch also underlines the importance of partner ecosystems for software vendors selling into complex business environments. By giving external developers tools to build connectors more quickly, vendors can expand the number of systems their products can reach without creating every integration internally. Avalara said it supports millions of businesses worldwide and processes more than 54 billion AvaTax API calls each year. Those volumes help explain why integration work matters to the company, as tax calculation and compliance software often has to sit inside transaction-heavy business workflows. Users of the developer portal can access documentation and training related to the new product. The aim is to let developers move from integration requirements to a connector that meets Avalara's certification standards with less manual work. Avalara has spent more than two decades building tax content, compliance data and related software tools. The latest launch shows how established business software providers are applying AI to technical bottlenecks that can affect implementation costs, project timing and customer adoption. Versori by Avalara is intended to give developers and partners a faster route to connect Avalara services with enterprise systems.

PR Newswire
Sep 24th, 2026
Medius extends tax verification in AP Automation with Avalara AvaTax integration.

Medius extends tax verification in AP Automation with Avalara AvaTax integration. Sep 24, 2026, 12:10 ET Integration allows businesses to verify US sales and use tax against Avalara AvaTax before invoices are posted to the ERP FORT LAUDERDALE, Fla., Sept. 24, 2026 /PRNewswire/ - Medius, a leading provider of accounts payable automation and spend management solutions, today announced an integration between Avalara AvaTax indirect tax determination and Medius AP Automation, enabling businesses to verify US sales and use tax on every invoice, within the approval workflow and before it posts to the ERP. As invoices move through the Medius workflow, vendor-charged US sales and use tax is recalculated against Avalara's determination service, with overcharges and undercharges automatically flagged before payment. Customers already running Avalara AvaTax can apply the same tax logic inside the AP approval process they use every day, without a separate platform or a new manual review step. For finance teams operating across thousands of US tax jurisdictions, ensuring the correct tax is applied to every invoice can be challenging. Incorrect vendor-charged tax can lead to businesses paying tax they do not owe, while missed use-tax obligations can create unexpected liabilities and increase audit exposure. With the integration, each invoice is verified line by line and jurisdiction by jurisdiction as it moves through Medius AP Automation. "Most of our customers settled the question of which tax engine to run years ago," commented Gary Hall, Chief Product Officer, Medius. "What they haven't solved is timing. The determination is accurate, but it arrives after the invoice has been approved and paid, which turns every correction into a recovery exercise. We moved the check upstream, into the approval step. It is a small change in sequence and a large change in what it costs to get tax wrong." A rapidly expanding financial compliance ecosystem The Avalara AvaTax integration is the latest example of Medius' financial compliance extensibility, following the Thomson Reuters ONESOURCE integration announced earlier this month. Medius is committed to developing connectivity to the critical systems that customers know and trust directly into their existing AP workflow, allowing finance teams to maintain their infrastructure without taking on a separate integration project. "As tax rules continue to shift across thousands of jurisdictions, our goal is to deliver accurate determination at the exact moment financial decisions are made," said Greg Chapman, General Manager of AvaTax at Avalara. "By embedding AvaTax directly into the Medius approval workflow, invoices are verified before they post, ensuring greater accuracy upfront rather than catching costly errors after payment has already gone out." Medius and Avalara share 250+ mutual customers today. For those businesses, the integration introduces no new platform and no change to how tax is determined, only to when verification happens in the invoice lifecycle. The approach is focused on customer optionality; businesses can adopt Medius without changing tax engines and continue using Avalara without limiting their choice of AP automation platform. Medius offers an open set of APIs and dedicated development resources for third-party extensibility, with additional integrations across tax, compliance and other key financial systems to follow. The Medius team will be exhibiting at Avalara CRUSH 2026 in Fort Lauderdale through September 24. The team is meeting with finance, tax and IT leaders to demonstrate how tax verification works within the AP approval workflow, including exception handling and activation for existing Avalara deployments. Contact For more information, please contact: Emma Silva at Fight or Flight, [email protected] / [email protected] SOURCE Medius

PR Newswire
Sep 24th, 2026
Avalara ushers in new era of agentic tax and compliance with Avalara Aviator.

Avalara ushers in new era of agentic tax and compliance with Avalara Aviator. 24 Sep, 2026, 09:00 IST Avalara's new agent hub brings together specialized AI agents to execute complex tax and compliance workflows while keeping people in control of the decisions that matter PUNE, India, Sept. 24, 2026 /PRNewswire/ - Avalara, Inc., the agentic AI leader in global tax and compliance, today unveiled Avalara Aviator at its CRUSH customer and partner conference. The new agent hub for tax and compliance turns days of manual work into minutes of oversight, with an audit-defensible record for every action. As businesses expand across markets, channels, and business models, tax and compliance requirements are becoming more interconnected, more digital, and increasingly real-time. For years, tax software has automated individual compliance tasks, but much of the work between those tasks has remained manual and siloed. Avalara Aviator is designed to close that gap with intelligent agents that can understand context, coordinate work, monitor variance, and take action. Humans delegate the work while remaining in control of the decisions. "Our customers need a system they can trust to get real work done," said Hugo Sarrazin, Chief Executive Officer at Avalara. "Avalara Aviator fulfills that need. It's built on more than 22 years of closed-loop compliance data, which informs every calculation, every filing, and every report. And that's what enables us to turn days of manual compliance work into minutes of confident oversight." A turning point for compliance For years, tax software has automated discrete compliance tasks, such as calculating taxes, filing returns, and managing exemption certificates. While that sped up each task, finance professionals have been left bridging the gaps between them, such as having to manage configurations, interpret reports, chase approvals, and understand how to construct business logic to meet their requirements. Avalara is the first company to bridge these industry-wide deficits by bringing specialized AI agents, tax and compliance workflows, and Avalara's trusted compliance technology into a connected agent hub. This helps customers move from understanding what needs to happen to getting the work done. Customers interact with Avalara Aviator in plain language through Avi, its orchestrator AI agent. Avi can orchestrate by reaching out to "lead agents" that oversee key areas like research, certificates, and returns. The agents validate, reconcile, proactively surface insights, and execute compliance work, while keeping people in control of decisions requiring judgment and oversight. The initial Avalara Aviator experience supports compliance operations, including capabilities that help customers: * Map products to tax codes * Report transaction and tax liability data * Validate exemption certificates * Auto-generate tax matrices * Analyze results across multiple applications * Configure custom rules For example, a customer can describe a needed tax rule in plain language. Avi then drafts the rule, simulates its impact on past transactions, and flags any conflicts with other rules. The customer reviews and approves the change before Avi activates the rule. Avalara Aviator is initially being delivered to existing customers at no additional cost. Over time, Avalara plans to extend agentic capabilities across more of the compliance lifecycle and into the ERP, e-commerce, finance, and collaboration platforms customers already use. The goal is to make Avalara's trusted tax and compliance platform available wherever work is happening. Built for trust, accuracy, and control Generic AI tools can struggle with complex, multi-step workflows that require context, accuracy, and continuity over time. They can't connect to critical business systems fast enough to be useful, and they aren't purpose-built for the accuracy that business-critical workflows demand. In contrast, Avalara Aviator combines agentic AI with the compliance infrastructure Avalara has built for more than 22 years. That includes proprietary data and learnings from the market's most trusted tax and compliance platform. The result is an agentic experience designed to go beyond plausible answers and deliver source-backed, explainable, and expert-verified outcomes customers can understand, trust, and defend. Preya Chandan, Senior Tax Accountant with Singer Equipment Company, Inc., a distributor of foodservice equipment and an Avalara Aviator beta customer, said the technology has changed how she approaches her work. "As a tax accountant focused on audit readiness, I need tools that go beyond answering questions to help me think about the ones I haven't asked yet," Chandan said. "Avalara Aviator does that in one place, explaining taxability in plain language, surfacing considerations I might have missed, and providing trusted research I can rely on for detailed, defensible work." Industry analysts say that a combination of usefulness and defensibility is particularly important as AI moves deeper into regulated business processes. "Agentic AI adoption in finance has moved well beyond exploration, and the question is now about how to broadly scale its use," said Kevin Permenter, Research Director at IDC. "Finance teams are prioritizing agentic AI because they see it as an important operational capability. Scaling that impact depends on security and compliance, data quality and governance, and reliable outputs. That's why many finance organizations lean toward agent capabilities that sit directly alongside their core SaaS systems, where existing security controls and financial data models are already established." The next era of agentic tax and compliance Avalara Aviator advances Avalara's broader vision for agentic tax and compliance: intelligent systems that find and manage risk before it finds you. It's designed to not only monitor but proactively recommend actions. Upcoming enhancements will include features such as self-healing, in which agents examine changes to your business and recommend fixes to root discrepancies before they can turn into filing liabilities. It will be able to catch anomalies unloading a traditional human review onto an agentic worker. Avalara Aviator will be generally available following next month's Avalara CRUSH Europe event. About Avalara Avalara is the agentic AI leader in global tax and compliance. For more than two decades, Avalara's trusted tax content, deep compliance expertise, proprietary data, and technology have helped customers succeed on a global scale. Avalara now pairs that foundation with agentic AI to help businesses execute complex compliance work while keeping people in control. Avalara processes more than 54 billion AvaTax API calls annually and supports millions of businesses worldwide. For more information, visit Avalara.com. This press release contains forward-looking statements regarding Avalara's product plans, technology capabilities, and expected availability dates. These statements describe Avalara's intentions as of the date of release and are subject to change without notice.