Industry Principal

Responsibilities:

• Serves as the primary Subject Matter Expert for Affordable with customers, the sales team, and executive leadership.
• Develop an in-depth understanding of Entrata’s multi-family software products, focusing on how Affordable fits into the product suite.
• Stay current on industry trends, regulatory changes, and emerging technologies related to multi-family and affordable housing.
• Identify key emerging industry trends and corresponding opportunities.
• Act as a bridge between the product development team and the go-to-market team, ensuring seamless communication and collaboration.
• Work with product and operations to design an operational delivery approach based on strategic input of customers and market trends.
• Help drive the overall product and market strategy for the Affordable product, aligning it with the broader business objectives of Entrata.
• Collaborate with cross-functional teams to set goals, objectives, and key performance indicators (KPIs) for Affordable products.
• Works with finance and accounting to identify product pricing and margin requirements.
• Works with contracts to ensure appropriate product descriptions and contract terms.
• Assists with deal pricing and deal approval with the Deal Desk.
• Joins customer-facing calls to help close new business, implement products, and/or resolve customer issues.
• Work closely with the sales and marketing teams to develop and execute go-to-market strategies that maximize revenue and market share.
• Analyze sales data and customer feedback to identify opportunities for product improvement and optimization.
• Provide regular feedback and reporting to leadership on the progress, priorities, and opportunities with the Affordable product.
• Own and cultivate strong relationships with key clients, industry influencers, and partners to understand their needs and challenges.
• Act as a trusted advisor to clients, providing insights and recommendations on how our products can best meet their evolving requirements and assist the sales team with presentations and sales processes.

Minimum Qualifications:

• 5 or more years working in the Affordable Housing space
• Bachelor’s degree in a relevant field; MBA or equivalent experience is a plus.
• Proven experience in a similar role within the utilities/multi-family industry, preferably in software solutions.
• Deep knowledge of the multi-family housing industry and a keen understanding of property management processes.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced and dynamic environment.

Preferred Qualifications:

• Industry Principal or equivalent work experience
• Relevant sales or other customer-facing experience