Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.

Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn’t just desirable; it’s industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize diverse perspectives, endeavoring to craft a better world to live in.

The Industry Principal of Affordable will play a crucial role in shaping the success of our software products within the multi-family industry. The Industry Principal of Affordable key responsibility will be the growth and profitability of Entrata Affordable Products and Services. This position requires a deep understanding of Entrata Affordable products, how they play into the Entrata software ecosystem and the unique challenges faced by the multi-family housing sector, specifically regarding Affordable housing. The Industry Principal will be responsible for the overall go-to-market strategy for the Affordable product and the quarterback of our execution in the market.

Responsibilities:

Serves as the primary Subject Matter Expert for Affordable with customers, the sales team, and executive leadership.
Develop an in-depth understanding of Entrata’s multi-family software products, focusing on how Affordable fits into the product suite.
Stay current on industry trends, regulatory changes, and emerging technologies related to multi-family and affordable housing.
Identify key emerging industry trends and corresponding opportunities.
Act as a bridge between the product development team and the go-to-market team, ensuring seamless communication and collaboration.
Work with product and operations to design an operational delivery approach based on strategic input of customers and market trends.
Help drive the overall product and market strategy for the Affordable product, aligning it with the broader business objectives of Entrata.
Collaborate with cross-functional teams to set goals, objectives, and key performance indicators (KPIs) for Affordable products.
Works with finance and accounting to identify product pricing and margin requirements.
Works with contracts to ensure appropriate product descriptions and contract terms.
Assists with deal pricing and deal approval with the Deal Desk.
Joins customer-facing calls to help close new business, implement products, and/or resolve customer issues.
Work closely with the sales and marketing teams to develop and execute go-to-market strategies that maximize revenue and market share.
Analyze sales data and customer feedback to identify opportunities for product improvement and optimization.
Provide regular feedback and reporting to leadership on the progress, priorities, and opportunities with the Affordable product.
Own and cultivate strong relationships with key clients, industry influencers, and partners to understand their needs and challenges.
Act as a trusted advisor to clients, providing insights and recommendations on how our products can best meet their evolving requirements and assist the sales team with presentations and sales processes.

Minimum Qualifications:

5 or more years working in the Affordable Housing space
Bachelor’s degree in a relevant field; MBA or equivalent experience is a plus.
Proven experience in a similar role within the utilities/multi-family industry, preferably in software solutions.
Deep knowledge of the multi-family housing industry and a keen understanding of property management processes.
Strong analytical and strategic thinking skills.
Excellent communication and interpersonal skills.
Ability to work collaboratively in a fast-paced and dynamic environment.

Preferred Qualifications:

Industry Principal or equivalent work experience
Relevant sales or other customer-facing experience

#LI-Remote

Benefits:

Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.

Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.

HSA/FSA options and employer-paid disability benefits provided for eligible employees.

Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.

Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.

Family-centric leave policies supporting new parents during significant life events.

Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community.

Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.

Bi-annual swag drops for employees

Currently, Entrata hires in Arizona, Idaho, Nevada, Utah, Wyoming, Texas, North Carolina, Florida, Georgia, South Carolina, Ohio, Pennsylvania, Illinois, and Tennessee for Exempt roles and Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, and Florida for Non-Exempt roles. If you choose to apply and do not live in one of these states, your application may be reviewed on a case-by-case basis and salary ranges will be provided if required by state law

But members of the Entrata team aren’t just intelligent and ambitious, they’re the living embodiment of another core Value: “Excellent Alone, Better Together.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

It’s a great place to work! Will you join us?

Industry Principal

Affordable Housing

Entrata

Responsibilities:

Minimum Qualifications:

Preferred Qualifications:

6 month growth

1 year growth

2 year growth

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