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Red Bull

Manufactures and markets energy drinks

Field Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeAntofagasta, ChileNo salary listedIn-person

About the Job

Requirements

  • One or two years of experience in marketing.
  • A strong understanding of the region's key scenes and environments, with strong networking skills.
  • Experience leading teams and managing people.
  • Analytical, planning, budgeting, and project management skills.
  • Communication skills, including presentations and training.

Responsibilities

  • Work with the FMM to implement the local strategy and create ideas and programs that build the brand and explain the product locally.
  • Execute programs effectively, adapting them to local conditions and applying proven best practices.
  • Drive product trial through activities aligned with brand values and international guidelines.
  • Lead the Consumer Collecting team of eight marketing students to increase product trial at universities in the region.
  • Support the FMM in creating and executing brand-aligned events and marketing opportunities relevant to local consumers and media.
  • Identify local talent in Red Bull's key areas and work with the FMM to integrate them into the brand ecosystem.
  • Maintain an organized logistics system and the tools needed to ensure high-quality execution.
  • Support development and execution of new ideas relevant to the area, complementing global and national initiatives.
  • Support the national operations team in disciplined product stock management.

Desired Qualifications

  • Having led teams is a plus.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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