Social Media Specialist - Social Media

Summary

ATP is seeking a Social Media Specialist to elevate the planning, creation and distribution of social content to drive audience growth and meaningful fan engagement across the ATP ecosystem, while also contributing to the delivery of the Brand & Marketing Team’s fan-centric engagement strategy and associated first-party data capture objectives.
This is a rare and exciting opportunity for an ambitious individual with strong tennis knowledge and a passion for social media, particularly vertical video. Reporting to the Senior Manager, Social Media, the successful candidate will be a hands-on, resourceful professional with an excellent understanding of platforms, algorithms and industry-leading content execution. They will have strong practical expertise in short-form vertical video and understand how to tailor content to different platforms to engage with global audiences. They will also be able to work independently, solve problems and make sound decisions in fast-moving live-sport environments. This role will require attendance at the ATP’s London office in Wimbledon, however it will also feature large amounts of travel to ATP events throughout the year.

Qualifications & Skills

• Strong knowledge and passion for professional tennis, particularly the ATP Tour.
• Experience ideating, creating and publishing best-in-class digital content across social media platforms on-site at events and off-site. 
• Excellent editorial judgement relating to storytelling through social platforms.
• Strong relationship building skills with key stakeholders, including players, tournaments, platforms etc. 
• Understanding of social media best practices, audience development and emerging digital trends.
• Experience using Adobe Creative Cloud, particularly Photoshop and Premiere Pro.
• Strong organisational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset with experience interpreting social and digital performance data.
• Comfortable working independently while collaborating across a global team.
• Willingness to work evenings, weekends and travel internationally during key tournaments when required.
• Degree (or equivalent experience) in Marketing, Digital Media, Journalism, Sports Management, Communications or a related discipline preferred.

Responsibilities & Duties

• Plan, publish and manage content across the ATP’s social media channels, ensuring a consistent brand voice, maintaining strong editorial standards and delivering platform-tailored execution.
• Deliver best-in-class real-time social media coverage across the ATP tournament calendar, reacting quickly to on-court action, breaking news and emerging storylines to capture the moments that matter most to fans.
• Create, adapt and publish engaging content across formats, including short-form video, graphics, photography, live updates and reactive content, tailored to the behaviours and expectations of audiences and target personas.
• Maintain an in-depth understanding of social media platforms, their evolving features, algorithms, formats and audience behaviours, proactively identifying new opportunities to improve content performance.
• Monitor channel and content performance, using data and insights, to continually refine social media approach.
• Demonstrate a constant curiosity about emerging trends, cultural moments, platform developments and fan conversations.
• Work closely with cross-department and wider business functions to deliver integrated campaigns, coordinating ATP coverage.
• Ensure all content is accurate, appropriately cleared and compliant with relevant brand guidelines, content rights, platform policies and editorial standards.
• Travel to numerous ATP events throughout the season to oversee the planning, capture and delivery of on-site social content coverage.
• Bring a hands-on, resourceful and inquisitive mindset, independently solving problems, testing new approaches and sharing learnings to help the team continually improve its social media output.
• Deliver other assigned tasks associated to department initiatives assigned by senior leadership.