Media Planner - Media Planning

Company description


Overview

As a Planner at Zenith, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes.  You will be responsible for the full implementation of plans from strategic development to execution.  You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.

Responsibilities

• Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs

• Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, ensuring budget alignment within plans and tracking any approved plan changes within internal systems

• Proficiently create, update, and maintain key media planning documents; responsible for updating/approving BCR and tracking media plan changes in planning systems (e.g., DDS, Prisma)

• Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents

• Utilization and knowledge of syndicated media, research, and other data resources

• Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)

• Present plans to the client brand group, with assistance of Supervisor/Manager

• Maintain strong relationships with media suppliers and stay abreast of market conditions

• Work closely with external agency partners 

• Active participation in account status meetings, both internal and external 

• Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete

• Attendance and active participant in mandatory training sessions 
• Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
• Attendance and active participant in mandatory training sessions 

Qualifications

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred

• 1+ years in Media Planning

• Strong written and verbal communication and presentation skills

• Demonstrated experience in negotiating

• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure

• Demonstrates critical thinking and problem-solving abilities

• Strong analytical abilities and proficiency in math

• Ability to effectively utilize media research and reporting resources

• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional information

Transparency matters to us. The salary range for this position is $45,000 to $50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

Zenith is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. 

We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. 

Please contact our recruiter for any questions, accommodations or specific requests.