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The Fidget Game

Reading skills through educational games

Vice President of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in USANo salary listedRemote

About the Job

Requirements

  • At least 8 years in consumer brand marketing, creative strategy, or integrated marketing, including at least 3 years leading teams.
  • Experience at Senior Director level or above.
  • Proven experience helping scale a direct-to-consumer or consumer packaged goods brand.
  • Track record of marketing initiatives, brand campaigns, and creative strategies that drive measurable revenue growth.
  • Strong direct-to-consumer and Shopify experience, with an understanding of Meta ad creative, Amazon creative, and TikTok Shop.
  • Experience partnering with paid media and growth teams to improve ad performance through creative.
  • Proven success with influencer marketing, organic social, short-form video, and frequent product launches.
  • Experience building teams, developing processes, and managing creative agencies or partners.
  • Experience with creative testing tools.
  • Advanced, hands-on artificial intelligence proficiency, with examples of how artificial intelligence improved marketing efficiency or performance.
  • Strong commercial understanding of marketing efficiency ratio, customer acquisition cost, return on ad spend, contribution margin, and lifetime value.

Responsibilities

  • Develop and execute a comprehensive marketing strategy aligned with revenue targets across Shopify/direct-to-consumer, Amazon, TikTok Shop, retail, and business-to-business channels.
  • Create marketing initiatives that drive brand awareness, consumer demand, customer acquisition, and long-term loyalty.
  • Translate growth objectives into integrated campaigns, seasonal promotions, and marketing calendars.
  • Identify new opportunities to expand reach, brand recognition, and the customer base.
  • Manage marketing budgets for creative production, brand campaigns, influencer partnerships, and marketing initiatives.
  • Lead creative strategy across Meta, Instagram, TikTok, and other paid channels in close collaboration with the growth team.
  • Develop high-performing creative concepts, hooks, scripts, user-generated content, product demos, and direct-response campaigns.
  • Own the creative testing roadmap and maintain a steady pipeline of fresh ideas and variations.
  • Partner with the growth team to understand creative performance, identify successful creative, and continuously improve results.
  • Own brand positioning, messaging, visual identity, and creative direction across advertising, packaging, ecommerce, social, and retail.
  • Build The Fidget Game into an iconic children's brand spanning educational games, sensory toys, and collectibles.
  • Develop brand stories that connect emotionally with parents, educators, and children.
  • Strengthen the founder story, educational credibility, and product storytelling.
  • Maintain brand consistency across every touchpoint while developing distinctive identities for each product category.
  • Partner with Amazon and marketplace teams on positioning, listing content, A+ Content, imagery, videos, Brand Stores, and launch campaigns.
  • Develop creative strategies that improve discovery, conversion, and brand recognition across Amazon in the United States, Canada, and the United Kingdom.
  • Collaborate on promotional calendars, product launches, and marketing campaigns.
  • Ensure marketplace creative reflects the brand while remaining optimized for each platform.
  • Lead organic social strategy across TikTok, Instagram, Facebook, YouTube, and emerging platforms.
  • Work closely with the Head of Creative Marketing and Partnerships on content and campaigns.
  • Scale influencer, affiliate, creator, and user-generated content partnerships.
  • Develop viral initiatives, unboxing campaigns, and community-driven content.
  • Lead founder-led content strategy, production, and repurposing.
  • Support TikTok Shop growth in collaboration with the channel operations and paid acquisition teams.
  • Partner with the Head of Creative Marketing and Partnerships and business-to-business sales team on campaigns for teachers, schools, districts, and retail partners.
  • Strengthen the company's positioning as a trusted, science-backed educational brand.
  • Develop materials and campaigns that support school adoption, educator recommendations, and retail demand.
  • Build engaged communities of parents, teachers, and families.
  • Lead marketing strategy and creative for frequent launches across educational games, sensory toys, and collectibles.
  • Build launch campaigns using storytelling, teasers, preorders, influencers, and community engagement.
  • Create repeatable launch systems that drive awareness, demand, and strong early sales.
  • Partner with Product, Sales, Operations, and Growth on coordinated launches.
  • Implement artificial intelligence workflows across research, competitive intelligence, trend discovery, creative ideation, content, and marketing operations.
  • Train the marketing team to become advanced artificial intelligence users.
  • Build scalable systems that increase creative output, speed, and efficiency without unnecessary headcount.
  • Lead three direct reports from day one, with clear ownership, creative standards, and accountability.
  • Build, mentor, and grow the marketing department as the company scales.
  • Manage creative production budgets, agencies, and external creative partners.
  • Establish processes, campaign calendars, creative reviews, and performance reporting.
  • Collaborate closely with the Head of Growth so brand and creative support profitable growth.
  • Operate independently, with weekly strategic check-ins with the CEO on major brand and strategic decisions.
  • Learn the business, customers, products, and sales channels during the first 30 days.
  • Build relationships with the marketing team, growth team, and department leaders during the first 30 days.
  • Take ownership of day-to-day marketing operations and creative direction during the first 30 days.
  • Audit creative performance, brand positioning, campaigns, systems, and team structure during the first 30 days.
  • Present a 12-month marketing strategy with major initiatives, budgets, and hiring priorities within the first 90 days.
  • Define a clear brand identity and storytelling direction within the first 90 days.
  • Set up a structured creative testing process with the growth team and establish marketing key performance indicators within the first 90 days.
  • Implement artificial intelligence-powered workflows across research, creative, content, and operations within the first 90 days.
  • Create a responsibility assignment matrix defining roles, decision-making, and accountability across marketing and with the Head of Growth within the first 90 days.
  • Launch the first wave of new campaigns under the role's leadership within the first 90 days.
  • Contribute meaningfully to strong, profitable revenue growth within the first 12 months.
  • Establish a distinctive, recognizable brand across the company's games and toy categories within the first 12 months.
  • Build repeatable systems for influencers, organic content, creative testing, and launches within the first 12 months.
  • Deliver a consistent pipeline of high-performing creative across direct-to-consumer channels and marketplaces within the first 12 months.
  • Build a high-performing team with clear ownership and measurable results within the first 12 months.

Desired Qualifications

  • Experience at a toy, children's product, educational product, or family-focused brand.
  • Experience marketing educational products to parents, teachers, or schools.

About the Company

The Fidget Game

Reading skills through educational games

The Fidget Game creates educational tools that help children learn to read through interactive, science-based games and related sensory items. Its main products are reading board games and sight word editions, designed to build literacy skills while keeping learning enjoyable. Sensory tools like Rainbow Fidget Mats support stress relief and engagement, making the activities appealing for kids. Products are sold directly online, with incentives such as free shipping on orders over $50 and easy returns. The company leverages global teaching experience to tailor materials for a diverse audience, including children with ADHD, ASD, and Dyslexia. Its goal is to improve literacy rates and educational outcomes by combining entertaining gameplay with evidence-based reading practice.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
Austin, TX
Founded
2022

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