Full-Time

HCP Marketing Manager

BYOMA

BYOMA

51-200 employees

Skincare brand promoting barrier health education

Compensation Overview

$120k - $140k/yr

+ Bonus

Union City, NJ, USA

Hybrid

Four days on-site per week.

Bachelor's

Category
Growth & Marketing (1)
Required Skills
Marketing
Data Analysis

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Requirements
  • Bachelor’s degree is required
  • 4+ years of experience in marketing, with a proven record in HCP, medical, or dermatology marketing - preferably within beauty, skincare, or health-oriented consumer packaged goods
  • Understanding of the dermatology landscape, including professional engagement and medical communications
  • Experience executing product launch and education strategies in the United States market
  • Strong strategic thinking, analytical rigor, and creative vision
  • Excellent presentation, and communication skills
  • Comfortable working in a fast-paced, entrepreneurial environment
  • Open to travel, potentially up to 30% (primarily across North America; occasional international)
Responsibilities
  • Develop and own BYOMA’s global HCP marketing strategy, with a primary focus on North America, aligning with global brand goals and regional priorities.
  • Define a clear vision for how BYOMA engages, educates, and earns credibility among dermatologists and other skincare professionals.
  • Build launch, growth, and retention strategies for BYOMA’s clinical and professional initiatives, driving both short-term awareness and long-term loyalty.
  • Establish KPIs and success metrics to evaluate campaign performance and optimize efforts in real time.
  • Design and lead dermatologist engagement programs - from helping form an advisory board, to education programs, to our HCP conference presence and strategy, sampling, and partnerships.
  • Identify and cultivate relationships with key opinion leaders (KOLs) and rising voices in dermatology, aesthetics, and skin science.
  • Develop authentic, science-backed materials and tailored campaigns that reinforce BYOMA’s commitment to skin barrier health and transparency.
  • Partner with internal R&D, communications, and brand teams to ensure scientific storytelling and product innovation are effectively communicated in the HCP space.
  • Work hand-in-hand with Global Marketing, PD, and Sales teams to ensure alignment of HCP efforts with consumer marketing and retail strategies.
  • Partner with Regulatory and Compliance to ensure all promotional and educational materials meet industry standards.
  • Manage and inspire agency partners to deliver creative, compliant, and impactful campaigns and programs.
  • Champion cross-market knowledge sharing to elevate HCP marketing best practices globally.

BYOMA is a skincare brand focused on barrier health and education. It offers efficacious formulas designed to support skin barrier health and demystify skincare, making informed skincare choices accessible to a broad audience. The company emphasizes four guiding principles—Efficacy, Accessibility, Education, and Engagement—and builds an inclusive community around skin health. BYOMA distributes through major retailers like Sephora in the UK, Europe, and the Middle East, Ulta in North America, and other retailers such as Boots, Cult Beauty, and Amazon. Its goal is to empower people to understand their skin and choose products confidently, while expanding global access and engagement in skincare education.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Glasgow, United Kingdom

Founded

2022

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Simplify Jobs

Simplify's Take

What believers are saying

  • Bansk Group bought BYOMA in 2025, funding global expansion and clinical research.
  • BYOMA surpassed $500 million retail sales by September 2025.
  • February 2026 launched Bio-Collagen Radiance Facial Mask and Seattle Big Game TV spot.

What critics are saying

  • WIPO ordered byomay.shop transferred after counterfeit storefront phishing in April 2026.
  • BYOMA fights typosquatters and trademark disputes, distracting management and adding legal cost.
  • By 2027, Target and Ulta private-label dupes can erase BYOMA's pricing power.

What makes BYOMA unique

  • BYOMA owns barrier-first skincare, pairing clinical claims with mass-market pricing.
  • Marc Elrick built a Gen Z-friendly brand at Target, Ulta, Sephora, Boots.
  • February 2026's first TV commercial shows cultural fluency as a core moat.

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Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

12%

2 year growth

12%
The Derm Digest
Feb 6th, 2026
BYOMA Debuts First-ever TV Commercial to Launch New Mask, Campaign

BYOMA debuts first-ever TV commercial to launch new Mask, campaign. BYOMA is debuting its first-ever TV commercial, The BYOMA Shorttime Show. The campaign introduces the new Bio-Collagen Radiance Facial Mask. What began as viral discourse around a reported height requirement for a major halftime performance before Super Bowl LX quickly became a cultural flashpoint, igniting memes, commentary, and a wave of "short king/queen" pride across social platforms. Super Bowl halftime show performer Bad Bunny posted two job listings for roles supporting his upcoming Super Bowl halftime show that had minimum height requirements. As the internet debated who was "tall enough" for the biggest stage of the year, BYOMA posed a different question: What if shorter is actually better? This insight is the foundation of The BYOMA Shorttime Show, a campaign that reframes "too short" as a strength and turns cultural exclusion into confidence. Featured creators include Juhm, Dylan Kevitch, Lisi German, Micky Gordon and Kristyn Hoffman. "The BYOMA Shorttime Show marks a defining moment for the brand," says Tara Loftis, Global President and Chief Brand Officer at BYOMA, in a news release. "As our first-ever TV commercial, it formally defines a new era of skincare influence, one where culturally fluent creators are not following beauty culture, but shaping it for Gen Z and Gen Alpha." "From day one, BYOMA has been about solving real problems with real science, and the Bio-Collagen Radiance Facial Mask brings that mission to life," adds Marc Elrick, Founder & CEO of BYOMA. "While collagen masks have gone viral, many focus on quick hydration without supporting the skin barrier. We engineered ours to be clinically backed, barrier-strengthening, and powerful enough to deliver glass-skin results in just 20 minutes. The Shorttime Show is the ideal way to debut it, celebrating the idea that when it's done right, shorter really is better." The campaign launched in phases, beginning with teaser drops across BYOMA's channels and talent channels in late January. The full campaign goes live February 6, 2026 and includes: * A digital-first hero commercial across BYOMA's owned platforms, further amplified on YouTube * Strategic partnership-led amplification on TikTok * A regional TV spot airing exclusively in Seattle, WA during the Big Game * A suite of social cutdowns extending the cultural moment across platforms

Yahoo Finance
Sep 9th, 2025
Yellow Wood Sells BYOMA Stake for $500M

Yellow Wood Partners announced the sale of their majority stake in skincare brand BYOMA to Bansk Group. BYOMA, founded by Marc Elrick in 2022, has generated over $500 million in retail sales since its launch. The brand will be divested from Yellow Wood's portfolio company, Future Beauty Brands, but will continue to be led by Elrick. Terms of the transaction were not disclosed. Yellow Wood praised Elrick's achievements and expressed confidence in his continued success.

Shopfluence
May 28th, 2025
What these 4 beauty brands know about influencer marketing that others don't

What they did: BYOMA launched its "Barrier Breakdown" as part of their "Skin Barrier Awareness Month," in a month-long effort to educate consumers, particularly younger generations, about proper skincare and the importance of a healthy skin barrier.

Trend Hunter
Apr 11th, 2025
Nourishing Barrier Treatments

BYOMA has introduced its new Barrier Repair & Treatment, an advanced leave-on solution designed to restore compromised skin barriers and alleviate irritation.

Happi
Aug 2nd, 2024
Sun Care Meets Skin Care In European Markets

Gen Z-targeted skin care brand Byoma introduced Moisturizing Gel-Cream SPF 30, which is described on its website as "skin care meets effective innovative sun protection for hydrated healthy skin."