At least 4 years of hands-on B2B marketing, growth, or brand experience within a brand, creative agency, production company, or commercial design studio.
Direct experience marketing B2B services across North American, APAC, and European markets, with a record of growing brand awareness and inbound sales pipelines for similar creative companies.
Strong written communication, basic design, video editing, and content-formatting ability.
Channel expertise across B2B LinkedIn growth, public relations and awards strategies, Answer Engine Optimization and Search Engine Optimization, event marketing, strategic partnerships, and email marketing tools.
Experience using Adobe Creative Cloud, Figma or Canva, analytics platforms, and project management tools.
Familiarity with commercial creative ecosystems across Australia, the United States, and the United Kingdom.
Deep knowledge of brand positioning and articulation.
New business acumen, including hands-on experience building pitch decks, shaping agency value propositions, and supporting high-stakes sales cycles.
A proven ability to manage multiple initiatives, strict deadlines, and external vendors independently.
Ability to work across Australian, US, and UK time zones.
Ability to work out of hours and travel domestically or internationally when needed.
Knowledge and experience with channels and creative software for content execution.
Strong organization and multitasking skills to supervise multiple initiatives and meet critical deadlines while planning proactively.
Ability to represent Entropico effectively in communications.
Attention to detail, dependability, adaptability, professional ethics, and ability to manage shifting priorities.
Interpersonal skills and a collaborative approach to contribute in a fast-paced, team-focused environment.
Responsibilities
Build and execute Entropico’s global marketing function, owning brand channels, elevating the company’s profile in the creative industry, and generating qualified inbound opportunities.
Translate studio growth objectives into a cohesive global marketing calendar across Australia, North America, and the UK and Europe.
Manage and optimize the global digital footprint to generate high-quality inbound inquiries from brands and agency leads.
Partner with the sales team to refine pitching strategies and win new accounts.
Create and curate B2B and B2C content for the company’s digital presence, focusing on LinkedIn, video content, and thought leadership.
Promote studio projects, behind-the-scenes stories, and creative milestones through written and visual storytelling.
Manage and engage with the online community across primary industry channels.
Lead global award submissions, including drafting narrative entries and managing deadlines.
Secure strategic public relations coverage, trade publication features, and speaking opportunities for company talent and leadership.
Optimize the company’s global digital presence across search engines using Answer Engine Optimization and Search Engine Optimization frameworks.
Plan and run targeted industry events and co-marketing partnerships with brand decision-makers in Australia, the United States, and the UK and Europe.
Run and streamline conversion tracking and reporting metrics for channel performance and inbound lead sources.
Brief and oversee freelance copywriters, designers, external public relations support, and marketing project budgets as required.
Position the marketing function for future growth, with the potential to recruit and direct junior hires or freelancers as scope expands.
Advise on key client accounts, guide social campaign direction, and align work with client business objectives.
Collaborate on pitch strategy and presentation delivery for prospective clients seeking to use the company’s social capabilities.
Maintain quality and a cohesive social media strategy across accounts.
Refine, elevate, and package the agency’s digital and social service offerings to support account expansion and new revenue opportunities.
Collaborate with other teams to ensure high-quality work and contribute to productions, processes, and the business’s success.
About Entropico
Entropico is a global creative company that moves effortlessly between advertising and entertainment. We use bold ideas, strong storytelling and innovative technology to connect audiences and brands to culture. Entropico’s foundation is our positive and collaborative culture and our passion for pushing the boundaries of how brands tell stories. Innovation and agility are key to our success.
About the role
Please Note: This role will work across our APAC, North American and European markets, so we are open to the right candidate in Sydney, Los Angeles or New York City for an in-office role.
As we embark on a five-year growth phase, expanding our geographic footprint, winning bigger global client accounts, and diversifying our project portfolio, we are looking for our first dedicated Global Marketing Manager to build and drive our marketing presence across Australia, North America, and Europe.
As our dedicated marketing lead at Entropico, you will own, build and execute Entropico’s global marketing function from the ground up. Operating as both a proactive strategist and a hands-on executor, you will own our brand channels, elevate our profile across the creative industry, and drive qualified inbound opportunities for our commercial team.
This role requires an entrepreneurial, self-directed operator who thrives in a building phase, someone who can align with leadership on quarterly growth priorities at 9:00 AM, and write copy, edit video content, build a campaign presentation, or prepare an award entry at 2:00 PM.
Responsibilities
Translate studio growth objectives into a cohesive global marketing calendar across AU, North America, and the UK/EU.
Manage, monitor, and optimise our global digital footprint to generate high-quality inbound inquiries from brands and agency leads.
Partner closely with the sales team to refine our pitching strategies, and land new accounts.
Own our digital presence, creating and curating high-impact B2B and B2C content with a heavy focus on LinkedIn, video content and thought leadership.
Highlight studio projects, behind-the-scenes stories, and creative milestones with polished written and visual storytelling.
Manage and actively engage with our online community across primary industry channels.
Lead global award submissions (e.g., Cannes Lions, D&AD, AWARD Awards, Ciclope) from drafting narrative entries to managing deadlines.
Identify and secure strategic PR coverage, trade publication features, and speaking opportunities for Entropico talent and leadership.
Optimise our global digital presence across search engines, including AEO and SEO frameworks.
Conceptualise and run targeted industry events and co-marketing partnerships that connect us with key brand decision-makers in AU, the US, and the UK/EU.
Run and streamline conversion tracking and clear reporting metrics to show channel performance and inbound lead sources.
Brief and oversee freelance copywriters, designers, external PR support, and marketing project budgets as required.
Position the marketing function for future growth, with potential to recruit and direct junior hires or freelancers as scope expands.
Act as a strategic advisor on key client accounts, guiding social campaign direction while ensuring work aligns with client business objectives.
Collaborate on pitch strategy and presentation delivery for prospective clients looking to leverage our social capabilities.
Ensure consistent quality and cohesive social media strategy across accounts.
Help refine, elevate, and package the agency’s digital and social service offerings to drive account expansion and new revenue opportunities.
Required Skills
An entrepreneurial, self-directed leader who thrives in a building phase and is as comfortable setting strategy at 9am and writing copy or staging an event at 2pm.
Exceptional organisation and multitasking ability, capable of supervising multiple initiatives simultaneously and meeting critical deadlines while managing proactive planning.
Knowledge and experience on channels and creative software to execute content plays.
Clear and effective communicator able to represent Entropico on the world’s stage.
Highly detail-oriented, dependable, and adaptable, with strong professional ethics and the ability to manage shifting priorities.
Proven flexibility, including willingness to work out of hours and travel domestically or internationally when needed.
Strong interpersonal skills and a collaborative mindset, with the ability to thrive in fast-paced environments and contribute as a proactive, team-focused leader.
Experience
4–6+ years of hands-on B2B marketing, growth, or brand experience within a brand, creative agency, production company, or commercial design studio.
Direct experience marketing B2B services across North America, APAC, and European markets, and a proven record of growing brand awareness and inbound sales pipelines for similar creative companies.
Exceptional written communication skills paired with basic design, video editing, and content formatting ability.
Channel expertise across B2B LinkedIn growth, PR/awards strategies, AEO/SEO, event marketing, strategic partnerships, and email marketing tools.
Experience using creative tools (Adobe Creative Cloud, Figma or Canva), analytics platforms, and project management tools.
Familiarity with the commercial creative ecosystems across Australia, the US, and the UK.
Deep knowledge of brand positioning and articulation.
Strong new business acumen. Hands-on experience building pitch decks, shaping agency value propositions, and supporting high-stakes sales cycles.
Exceptional organisational skills with a proven track record of managing multiple initiatives, strict deadlines, and external vendors independently.
Comfortable working across international time zones (AU, US, UK).
At Entropico we -
Thrive autonomously and in team scenarios.
Work collaboratively with the other teams to ensure the output of work is always of the highest quality possible.
Add value to all productions & processes & contribute to the business's overall success.
Most importantly, act within the best interests of Entropico.
Why Work With Us?
Entropico's commitment to investing in its talented community is proudly shared worldwide. In every location;
You’ll be working with a world class team that delivers some of the industry’s most exciting projects. Here’s a taste of what we do: https://entropico.com.au/
Ownership of a fundamental function within the business, and a direct line to executive leadership.
An in-house creative machine to make your marketing initiatives look and feel top-tier.
An opportunity to build and lead a global team as the company scales toward its multi-year revenue targets.
Highly competitive Paid Parental Leave programs.
100% free access to our EAP partners, Future Culture, who were carefully selected for their exceptional quality of psychologists, psychotherapists and coaches available to support you through the trickier parts of life.
Co-funded learning to support your career progression.
A creative and welcoming team that supports the whole person, not just the employee.
Additionally, in the US, we offer:
Highly competitive benefits, including Medical, Dental and Vision coverage.
401K Matching up to 6%
Paid sick leave and Unlimited PTO
California Base Pay Range: $120,000 - $150,000 per year. Placement within the range is determined by location, relevant experience, skills and job-related knowledge.