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Full-Time

Principal Product Marketing Manager

Posted on 10/23/2024

Workday

Workday

10,001+ employees

Cloud applications for finance and HR management

Consulting
Enterprise Software

Senior, Expert

Company Provides H1B Sponsorship

London, UK

Hybrid work model requiring at least 50% in-office time.

Category
General Marketing
Growth & Marketing
Responsibilities
  • developing differentiated positioning and messaging
  • creating top tier customer-facing content
  • creating sales enablement materials
  • providing go-to market support for integrated marketing campaigns and events

Workday provides enterprise cloud applications that focus on finance and human resources for medium to large-sized businesses across various industries. Its main products include Workday Human Capital Management, Workday Financial Management, Workday Adaptive Planning, and Workday Student, which help organizations manage their workforce and streamline financial operations. The software operates on a subscription model, allowing clients to pay a recurring fee based on the number of users and specific modules needed. This model supports continuous updates and improvements to the software. Workday stands out from competitors due to its strong emphasis on customer satisfaction and employee engagement, offering tools like Workday Peakon Employee Voice to enhance workforce experience. The company's goal is to provide essential tools that improve operational efficiency for businesses.

Company Stage

IPO

Total Funding

$209.4M

Headquarters

Pleasanton, California

Founded

2005

Growth & Insights
Headcount

6 month growth

7%

1 year growth

24%

2 year growth

25%
Simplify Jobs

Simplify's Take

What believers are saying

  • Workday's continuous innovation and AI integration can significantly enhance employee productivity and talent management.
  • Strategic partnerships and acquisitions, such as with Kainos and SkillStorm, expand Workday's ecosystem and service capabilities.
  • Recognition and adoption by prominent organizations like Clemson University and Shell Asset Management indicate strong market trust and growth potential.

What critics are saying

  • The competitive landscape in enterprise software is intense, with major players like SAP and Oracle posing significant threats.
  • Integration challenges with new acquisitions and partnerships could disrupt service quality and customer satisfaction.

What makes Workday unique

  • Workday's comprehensive suite of cloud-based applications for both HCM and ERP sets it apart from competitors who may specialize in only one area.
  • The company's strong focus on innovation, exemplified by the integration of AI capabilities through acquisitions like HiredScore, provides a competitive edge.
  • Strategic partnerships with industry leaders like Salesforce and AWS enhance Workday's offerings and market reach.

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