Neolytix

Healthcare management partner optimizing revenue cycles

Account-Based Marketing Assistant Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeGurugram, Haryana, IndiaNo salary listed

About the Job

Requirements

3–5 years of B2B marketing experience, including at least 2 years running account-based marketing programs across 1:1, 1:few, and/or 1:many models.
Hands-on experience with intent data platforms and translating signals into sales-ready account lists.
Experience partnering directly with Sales or Account Executive teams on account strategy and handoff, beyond campaign delivery.
Hands-on experience with intent/account-based marketing platforms such as ZoomInfo, Definitive Healthcare, Warmly, 6sense, or Demandbase; enrichment tools such as Apollo; and CRM or marketing automation such as HubSpot.
Strong understanding of account scoring, tiering, and multi-touch campaign design, with the ability to build signal-to-pipeline dashboards.
Proficiency in HubSpot, Salesforce or an equivalent CRM, and LinkedIn Campaign Manager.
A completed Bachelor's degree in Marketing, Business, or a related field; candidates currently pursuing a degree or with incomplete graduation are not eligible.
Strong written and verbal English, including the ability to run structured syncs with Sales stakeholders and present ABM performance to leadership.
Ability to work onsite in Gurugram full-time on the UK shift (1:30 PM–10:30 PM IST), with flexibility.

Responsibilities

Define and maintain target-account universes across 1:1 strategic accounts, 1:few ICP clusters, and 1:many programmatic segments.
Set tier-specific playbooks: bespoke for 1:1, shared with light personalization for 1:few, and rules-based programmatic for 1:many.
Own recurring intent-signal ingestion from ZoomInfo intent, Apollo, and Definitive Healthcare, and convert raw signals into scored account briefs categorized as HOT, WARM, or WATCH.
Track signal trends, including warming and cooling accounts, and flag ICP-fit exceptions before accounts are actioned.
Maintain state and tracking files and the cadence needed to keep signal briefs current and non-duplicative day over day.
Run account and contact enrichment using Apollo and ZoomInfo after accounts clear a signal threshold, completing firmographic and contact data before handoff.
Maintain clean handoff protocols to Sales, including CRM record checks, email verification, title confirmation, and sequence-conflict checks before enrollment.
Deliver prioritized, tiered action lists to assigned Account Executives on a regular cadence; run structured syncs to confirm status, resolve ICP flags, and align on next-best actions.
Maintain campaign-tagging discipline in HubSpot, including lead source, ICP tier, and campaign name, for attribution.
Build multi-channel engagement by tier across email, LinkedIn/paid social, direct mail, webinars, and events; partner with Product Marketing on persona-specific messaging for CMO and COO audiences.
Report pipeline influenced, account engagement, and signal-to-pipeline conversion to leadership monthly; run post-campaign reviews and maintain a testing roadmap.
Act as the connective layer between Sales, Product Marketing, and Demand Generation for all account-based activity.

Desired Qualifications

B2B SaaS or healthcare-technology marketing background.
Familiarity with the US healthcare provider landscape, including hospitals, rural health systems, specialty practices, and behavioral health; working knowledge of revenue cycle management, credentialing, or practice-management categories.
Familiarity with project-management tools such as Asana, Notion, or Jira.
Immediate availability or a short notice period is preferred.

NEOLYTIX
ABM Specialist / Assistant Manager
Account-Based Marketing · Healthcare SaaS · Senior Associate / AM band

FUNCTION
Marketing

EXPERIENCE
3–5 Years

LOCATION
Gurugram (Onsite)

SHIFT
UK (1:30–10:30)

Role Overview

Neolytix is a US-headquartered healthcare BPO/KPO serving 280+ healthcare organizations across RCM, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centers in Gurugram and Manila — including our proprietary InCredibly credentialing platform. We are transitioning from a services company to a Services-as-Software model.
The ABM Specialist / Assistant Manager owns Neolytix’s account-based marketing motion across 1:1 (strategic named accounts), 1:few (ICP segment clusters, e.g., rural hospital RCM), and 1:many (programmatic, intent-gated) tiers. You’ll build and run intent-driven account scoring, tiered engagement playbooks, and enrichment workflows in close partnership with Sales, Demand Generation, and Product Marketing — turning signal data into prioritized, sales-ready accounts.

Key Responsibilities

Account Segmentation & Tiering

Define and maintain target-account universes across all three ABM tiers — 1:1 strategic, 1:few ICP clusters, and 1:many programmatic segments.
Set tier-specific playbooks: bespoke for 1:1, shared with light personalization for 1:few, and rules-based programmatic for 1:many.

Intent Signal Monitoring & Scoring

Own recurring intent-signal ingestion (ZoomInfo intent, Apollo, Definitive Healthcare) and convert raw signals into scored account briefs (HOT/WARM/WATCH).
Track signal trends (warming/cooling accounts) and flag ICP-fit exceptions before accounts are actioned.
Maintain the state/tracking files and cadence that keep signal briefs current and non-duplicative day over day.

Enrichment & Data Hygiene

Run account and contact enrichment (Apollo, ZoomInfo) once accounts clear a signal threshold — firmographic and contact data complete before handoff.
Maintain clean handoff protocols to Sales — CRM record checks, email verification, title confirmation, and sequence-conflict checks — before enrollment.

Sales Alignment & Handoff

Deliver prioritized, tiered action lists to assigned AEs on a regular cadence; run structured syncs to confirm status, resolve ICP flags, and align on next-best-actions.
Maintain campaign-tagging discipline in HubSpot (lead source, ICP tier, campaign name) for attribution.

Campaign Design, Reporting & Collaboration

Build multi-channel engagement per tier — email, LinkedIn/paid social, direct mail, webinars, events — matched to 1:1, 1:few, or 1:many treatment; partner with Product Marketing on persona-specific messaging (CMO/COO).
Report pipeline influenced, account engagement, and signal-to-pipeline conversion to leadership monthly; run post-campaign reviews and a testing roadmap.
Act as the connective layer between Sales, Product Marketing, and Demand Generation for all account-based activity.

What You Bring

Must-Have

3–5 years of B2B marketing, with at least 2 years running ABM programs across 1:1, 1:few, and/or 1:many models.
Hands-on with intent data platforms and translating signals into sales-ready account lists.
A track record of partnering directly with Sales/AE teams on account strategy and handoff — not just campaign delivery.
Hands-on with intent/ABM platforms (ZoomInfo, Definitive Healthcare, Warmly, 6sense, Demandbase, or similar), enrichment (Apollo), and CRM/marketing automation (HubSpot).
Strong grasp of account scoring, tiering, and multi-touch campaign design; comfortable building signal-to-pipeline dashboards.
Proficiency in HubSpot, Salesforce (or equivalent CRM), and LinkedIn Campaign Manager.

Preferred

B2B SaaS or healthcare-technology marketing background.
Familiarity with the US healthcare provider landscape (hospitals, rural health systems, specialty practices, behavioral health); working knowledge of RCM, credentialing, or practice-management categories.
Familiarity with project-management tools (Asana, Notion, or Jira).

Eligibility Criteria

Education: Bachelor’s degree (Marketing, Business, or a related field) is mandatory and must be completed — candidates currently pursuing or with an incomplete graduation are not eligible.
Communication: Strong written and verbal English — able to run structured syncs with Sales stakeholders and present ABM performance to leadership.
Work mode & shift: Onsite at Gurugram, full-time, UK shift (1:30 PM – 10:30 PM IST) & Should be flexible.
Notice period: Immediate joiners or candidates on short notice preferred.

Why Join Neolytix

High-Visibility Pipeline Role Drive pipeline across the full ABM tier structure, with direct exposure to Sales and Marketing leadership.	Scale an Intent-Driven Motion Build ABM for a rapidly growing Healthcare SaaS product targeting the US mid-market.
Ownership Culture An environment that values ownership, curiosity, and continuous improvement.	Development Support Learning resources, external certifications, and leadership mentoring.

About the Company

Neolytix

Healthcare management partner optimizing revenue cycles

Neolytix is a management partner for U.S. healthcare organizations, offering tailored support across revenue cycle and administrative operations. It works by assessing a practice’s needs and then implementing optimized processes and intelligent automation to reduce inefficiencies, boost collections, and streamline operations. Its approach combines healthcare-focused strategic guidance with hands-on revenue cycle optimization, patient access virtualization, and clinical support at scale across 40 states and 270+ clients. The goal is to help providers run better businesses while delivering higher-quality patient care by freeing clinicians from administrative burdens and improving financial performance.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Northbrook, IL
Founded: 2012

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