Assistant Manager - Customer Value Management

Create connections that move people and business forward.

At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.

Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

• Executing customer value management strategies to engage with existing customers, foster loyalty, and drive retention.
• Execute and analyze marketing campaigns to achieve specific customer goals such as increasing referrals, upselling, and cross-selling.
• Analyze customer data to identify trends, opportunities, and insights for improving customer experience and marketing efforts.
• Create engaging and relevant content for various channels, including email, social media and web to target specific customer segments.
• Collaborate with other teams, such as sales, life operations, finance, IT and legal to ensure a cohesive customer experience.
• Assist in executing campaigns related to Health and Wellness ecosystem to create better customer experience.

• Support customer engagement initiatives, including preparing and executing customer communications across digital and traditional platforms.
• Assist in the day-to-day coordination and maintenance of strategic partnerships.
• Execute targeted marketing campaigns focused on referrals, upselling, and cross selling, and assist in monitoring campaign performance.
• Analyse customer data and provide insights on customer journey improvements and marketing effectiveness.
• Carry out the operational execution of loyalty and reward programs to encourage repeat engagement and referrals.
• Provide execution support to internal business units on customer engagement related activities.
• Manage allocated budgets at the execution level, including vendor coordination and processing payments.
• Implement comprehensive governance and audit trail on all engagements

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.