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Capptus

Delivers CRM and marketing automation strategies

Growth Manager

Growth MarketingUpdated on Nov 12
Full-timeMexico City, CDMX, MexicoNo salary listed

About the Job

Requirements

  • At least 5 years of digital marketing experience in an agency or brand, including at least 2 years owning a quantified business objective such as sales, repeat purchase, retention, customer acquisition cost, or market share.
  • Real experience in at least three of the listed disciplines, with depth in one.
  • Experience managing complete accounts or brands rather than a single channel.
  • Client-facing or executive-facing experience, including presenting poor results to a senior stakeholder and leaving with an approved plan.
  • Independent data handling skills, including advanced Excel or Sheets, dashboards, and interpreting tests with control groups.
  • Commercial judgment and understanding of a basic retail profit-and-loss statement, margins, promotions, and seasonality.
  • Ability to manage 3 to 5 accounts while giving each adequate attention.
  • Native Spanish and intermediate-to-advanced English proficiency.
  • Must be based in Mexico City.
  • Must attend the office in person on Tuesdays and visit clients as needed, including outside the city.

Responsibilities

  • Agree with each client, within the first 30 days, on a primary account metric with a baseline and quarterly target, and document it.
  • Build an account growth model identifying sources of additional sales and the lever that can move them at the lowest cost.
  • Maintain a prioritized list of tests based on expected impact and run them on a regular cadence, from hypothesis through test, analysis, and decision.
  • Report failures as clearly as successes.
  • Design annual and quarterly plans combining the disciplines needed by each account, with a budget and objective for each discipline.
  • Identify whether issues relate to media, messaging, brand, shopping experience, or retention, and shift effort toward the problem area.
  • Ensure brand, content, media, and CRM communications tell a consistent story across channels.
  • Shift budgets and priorities among disciplines when results call for it and explain the decisions to the client.
  • Represent the agency to client marketing, ecommerce, and brand leadership; lead weekly and monthly meetings and quarterly reviews.
  • Present results in business terms, including sales, frequency, average order value, margin, and brand share; provide channel metrics in an appendix.
  • Handle escalations by listening, distinguishing facts from frustration, committing to a date, and meeting it.
  • Decline work that does not affect the business metric or falls outside scope, and document it as a scope change.
  • Turn the account plan into clear briefs for each specialist, defining what needs to be done and why while specialists determine how and project management handles timing and delivery.
  • Review all client-facing deliverables and ensure they can be defended in a client call before they are sent.
  • Establish from the outset what data exists, where it resides, who provides it, and when it will be delivered.
  • Ensure each client renews and grows its business with the agency.
  • Identify opportunities for new services, validate them with the client, and support them through proposal; open and qualify opportunities while the commercial team prices and closes them.
  • Protect account profitability by managing scope, hours, and scope changes.
  • Use AI agents and automation to optimize operational and technical execution while applying human judgment and strategy to account direction and key decisions.

Desired Qualifications

  • Experience with Salesforce Marketing Cloud or another high-volume automation platform such as Braze, HubSpot, Emarsys, or Adobe.
  • Meta, Google, or Salesforce certifications.
  • Experience in retail, pharmacy, food and beverage, fashion, or loyalty programs.
  • Experience launching or repositioning a brand or brand campaign.
  • Previous agency experience.
  • Daily use of AI at work for analysis, production, or reporting, with examples that can be demonstrated.

About the Company

Capptus

Delivers CRM and marketing automation strategies

Capptus blends technology with marketing expertise to design CRM and marketing automation strategies that deliver personalized experiences on clients’ digital properties. Its approach centers on the customer, using data and automation to tailor interactions, messages, and journeys across websites, apps, and other digital touchpoints. Unlike firms that focus only on software or only on marketing, Capptus combines technical development with marketing know-how to implement end-to-end programs that manage contacts, segment audiences, and trigger targeted actions. The goal is to help clients engage customers more effectively by creating relevant, timely experiences that improve conversion and customer loyalty.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
Mexico City, Mexico
Founded
Not listed

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