Marketing Communications Manager

Job Description

Key Responsibilities

Marketing Communications & Campaign Management

• Plan and execute integrated marketing campaigns across MEA and APAC aligned with business strategy.
• Adapt global campaigns, content and messaging to local market requirements.
• Develop and deliver go-to-market, lifecycle and sales campaigns for locally produced products, solutions and services.
• Ensure consistent brand positioning, messaging, communication standards and brand governance across all activities.

Content, PR & Thought Leadership

• Create content for LinkedIn, websites, customer magazines and press releases.
• Manage editorial calendars and external communications across multiple markets.
• Develop thought leadership content that strengthens Doka's market position and industry reputation.
• Collaborate with technical experts, product teams, and commercial stakeholders to translate complex topics into engaging communications.

Digital & Social Media

• Manage social media planning and content execution across regional channels.
• Develop content across thought leadership, employer branding, product marketing, project references, customer success stories and company news.
• Ensure consistent messaging across external and internal communication channels.
• Monitor campaign performance and engagement metrics to optimise results.
• Drive community engagement and support digital marketing initiatives focused on lead generation and brand awareness.

Stakeholder & Market Collaboration

• Partner with country organisations to support local marketing priorities and business objectives.
• Collaborate closely with product management, sales and strategy teams to align communications with business goals.
• Provide guidance and support on campaign implementation and content adaptation.
• Ensure effective collaboration between global, regional and local stakeholders.

Performance Measurement & Continuous Improvement

• Measure, analyse and report campaign performance against defined objectives and KPIs.
• Identify opportunities for optimisation, innovation and continuous improvement.
• Leverage AI-powered marketing, content creation and analytics tools to improve efficiency, effectiveness and content quality.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 7-10 years of experience in an in-house communications, marketing communications or agency role.
• Proven experience delivering integrated B2B marketing and communications campaigns.
• Excellent copywriting, storytelling and content creation skills.
• Experience managing social media, PR and content marketing initiatives.
• Strong project management and stakeholder management capabilities.
• Proficiency in AI-powered marketing, content creation and productivity tools.
• Data-driven mindset with experience measuring and optimising campaign performance.
• Ability to work independently while managing multiple projects across countries and time zones.

Additional Information

Preferred

• Experience working in international and multi-market environments.
• Experience in construction, industrial, manufacturing or other technical B2B industries is an advantage.
• In addition to English, additional languages spoken across the MEA or APAC regions would be an advantage.

What Success Looks Like

• Global campaigns are successfully adapted and adopted across regional markets.
• Locally produced products and solutions are supported by effective go-to-market campaigns.
• Social media channels deliver a balanced content mix.
• Marketing initiatives contribute to measurable commercial outcomes.
• Country organisations receive high-quality marketing support that drives local market success.
• Campaign performance is continuously measured and improved through data-driven decision-making.
• Brand visibility, public relations and thought leadership are strengthened across MEA and APAC.