Digital Marketing Manager

Your Opportunity

The Digital Marketing Manager Operations sets the strategy, roadmap, governance, and operating model for the data, CRM, technology, website, and operational capabilities that underpin Stantec’s enterprise digital marketing ecosystem.

Leading marketing data and insight, CRM and marketing operations, website and digital experience, the role sets priorities and investment direction across these interconnected capabilities to enable connected, scalable, audience-led and measurable marketing.

Working closely with Marketing, IT, Data and Analytics teams, the role owns the integrated marketing technology and AI roadmap, evaluating emerging capabilities and making strategic recommendations on where Stantec should invest, simplify or evolve its digital marketing ecosystem.

Your Key Responsibilities

• Define the strategy and roadmap for marketing data, reporting and insight, ensuring priority data is integrated, governed and available to support decision-making.
• Set the strategic direction for Stantec’s marketing reporting and business intelligence capability, including the continued development of Power BI and integration of new data sources.
• Set and lead Stantec’s enterprise CRM and marketing operations strategy, developing CRM, audience data, segmentation, automation and personalized marketing as core enterprise capabilities.
• Establish the governance, standards and adoption approach required to scale CRM and marketing automation across a complex global organization.
• Set and own the strategy, product roadmap and investment priorities for Stantec’s enterprise website and related digital experiences, balancing audience needs, business priorities and performance insights.
• Act as the senior marketing partner to IT and development teams, translating enterprise marketing priorities into scalable technology and digital experience solutions.
• Own the enterprise marketing technology roadmap, making informed recommendations on technology investment, integration, simplification and lifecycle management.
• Set the strategic direction for the responsible adoption of AI across marketing, identifying opportunities to improve insight, planning, personalization, automation and efficiency.
• Partner across Content Marketing, Performance Marketing, IT, Data and Analytics to create connected audience and digital experiences.
• Act as a trusted advisor to senior marketing, business and technology leaders on digital capabilities, investment priorities and emerging opportunities.
• Lead, develop and inspire a high-performing specialist team and manage priorities, resources, budgets and external partners.
• Lead the evolution, adoption and transformation of digital marketing capabilities and ways of working across a complex global and matrixed organization.

Your Capabilities and Credentials

• Strong strategic understanding of digital marketing operations, marketing technology and data.
• Deep understanding of CRM, segmentation, marketing automation and personalized marketing.
• Strong understanding of website strategy, UX, digital analytics and digital development processes.
• Working knowledge of data integration, business intelligence, privacy and responsible AI governance.
• Strong product, roadmap, investment prioritization and commercial decision-making capability.
• Ability to translate complex marketing objectives into clear technology, data and platform requirements.
• Strong strategic judgment, with the ability to navigate ambiguity, competing priorities and complex stakeholder needs.
• Excellent people leadership, stakeholder management, adoption and influencing capability.
• Demonstrated ability to lead enterprise change and build alignment across Marketing, IT, Data and technology stakeholders.
• Ability to balance innovation with scalability, governance, data quality, privacy and operational sustainability.

Education and Experience

• Degree or equivalent experience in marketing, digital, technology, data, business or related discipline.
• 10+ years of progressive experience in digital marketing operations, marketing technology, CRM, digital experience, marketing data or related disciplines, ideally within a complex global or matrixed organization.
• Significant experience leading multidisciplinary digital teams and developing specialist capability.
• Demonstrated success developing and executing integrated enterprise digital or marketing technology strategies and roadmaps.
• Proven experience building, evolving or transforming digital marketing capabilities, platforms, operating models and ways of working.
• Strong experience with CRM and marketing automation, ideally including HubSpot or a comparable enterprise platform.
• Demonstrated experience with marketing data, analytics and reporting environments, including Power BI or comparable business intelligence tools.
• Experience owning or influencing enterprise website strategy, UX and digital development roadmaps.
• Demonstrated ability to make strategic prioritization and investment decisions across competing digital, data and technology requirements.
• Proven ability to advise, influence and constructively challenge senior stakeholders across Marketing, IT, Data and specialist partner teams.
• Experience managing resources, budgets, vendors and external partners against strategic priorities.

Pay Range 3: Locations in Lower Mainland - BC, GTA & Ottawa Ontario-$116,900.00 - $175,400.00 Annually