Arc'teryx Equipment

High-performance outdoor apparel and gear

Digital Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 9

Full-timeGoyang-si, Gyeonggi-do, South KoreaNo salary listedHybrid

About the Job

Requirements

At least 5 years of experience in social media, content marketing, digital marketing, or integrated marketing within a consumer brand or agency environment.
Demonstrated experience developing and executing integrated social media and digital content strategies.
Strong understanding of Korea’s social and digital landscape, consumer behaviors, and locally relevant platforms.
Experience managing content calendars, campaign localization, content production, publishing, and community engagement.
Strong creative judgment across storytelling, copy, photography, video, and short-form content.
Experience working with creators, influencers, athletes, ambassadors, or other external partners.
Experience briefing and managing creative, content, social, production, and media agencies.
Working knowledge of paid social and digital media, including audience strategy, campaign objectives, creative testing, budget pacing, optimization, and measurement.
Experience using social analytics, social listening, GA4, and agency reporting to turn data into actionable insights.
Excellent Korean-language writing, editing, presentation, and communication skills, with strong sensitivity to cultural nuance and tone of voice.
Business-level English, with the confidence to collaborate regularly with APAC and Global stakeholders.
Strong project-management and stakeholder-management skills, with the ability to prioritize multiple campaigns in a dynamic environment.
Proficiency in Microsoft Word, Excel, and PowerPoint.
Ability to occasionally work outside standard business hours to support launches, events, or community activations.

Responsibilities

Own Korea’s social media and digital content ecosystem, including Kakao, Naver, and Instagram, and build a strategy that translates Global and APAC direction into locally relevant storytelling.
Lead the integrated social and digital content calendar across brand campaigns, product launches, athletes and ambassadors, community, retail, and key cultural moments.
Identify emerging social trends, formats, platforms, and audience behaviors to strengthen brand relevance and engagement in Korea.
Oversee content development from briefing and production through publishing, ensuring strong brand voice and creative quality.
Build meaningful digital engagement through community management, social listening, and culturally relevant conversations.
Partner with the Community team to translate athlete, ambassador, and grassroots initiatives into compelling digital storytelling.
Identify and manage relevant creators and digital partners, overseeing briefs, deliverables, usage requirements, content quality, and performance.
Lead upper- and mid-funnel digital activation, building awareness, consideration, engagement, and qualified traffic through paid social and selected digital channels.
Partner with the eCommerce team to connect upper- and mid-funnel activity with lower-funnel priorities, ensuring a cohesive customer journey from brand storytelling through to conversion.
Work with media agencies to develop and optimize audience, channel, creative, and investment strategies aligned with campaign and business objectives.
Connect organic and paid strategies by identifying strong content for amplification and applying learnings across channels.
Monitor campaign performance and budget pacing, providing recommendations to improve effectiveness and investment.
Define and track KPIs across social, content, creators, and paid media, using platform analytics, GA4, and agency reporting.
Translate performance, audience behavior, and social listening into clear insights and actions for future content and campaigns.
Share Korea digital and audience insights with APAC and Global teams to help inform broader planning.
Partner with Brand, Community, PR, eCommerce, Retail, CRM, and merchandising to deliver integrated digital plans.
Manage social, content, creative, and media agency partners, ensuring clear briefs, timelines, budgets, and quality of execution.
Support key Korea marketing moments, including seasonal campaigns, product launches, new store openings, community activations, and retail experiences.
Build a distinctive social presence that strengthens Arc’teryx Korea’s connection with mountain, outdoor, and culturally relevant communities.
Develop a scalable local content engine that complements Global storytelling with authentic Korea-created stories.
Strengthen the integration of organic social, paid media, and eCommerce insights across the customer journey.
Test emerging platforms, content formats, technologies, and digital partnerships relevant to Korea.

Your Opportunity at ARC’TERYX:

In support of our brand and commercial growth strategy, you are responsible for shaping Arc’teryx Korea’s presence across the evolving digital ecosystem, with a focus on social media, digital content, and paid media activation. You have a strong grasp of social and digital trends, culturally relevant storytelling, channel objectives, and brand voice.

In this role, you will set the vision and roadmap for our local digital channels, combining strategic thinking with guest experience, content strategy, and tactical execution. You will lead the strategic and creative direction for social and digital content, translating Global and APAC brand direction into locally relevant stories and experiences that connect with our guests and communities in Korea.

You will manage agency partners and work cross-functionally to ensure organic and paid activity work together effectively, using audience and performance insights to continually strengthen our content, channel strategy, and overall digital impact.

Meet Your Future Team:

The Korea Marketing team is the connection between our guests, our communities, and the Arc’teryx brand through content and experiences. We work closely with Global and APAC cross funtioncal teams, athletes and ambassadors, creators, and agency partners to bring the Arc’teryx brand to life in ways that are locally relevant, culturally meaningful, and true to who we are.

The Digital Marketing Manager is part of the Arc’teryx Korea Marketing team, reporting directly to the Sr Marketing Manager Korea. As the Digital Marketing Manager, you will be the digital and social subject-matter lead within the Korea Marketing team, connecting our brand stories across organic social, digital content, creators, and paid media. You will bring insights from Korea’s audiences and digital landscape back into the broader organization while ensuring our local execution remains connected to the global Arc’teryx brand.

If you were the Digital Marketing Manager now, here are some of the core activities you would be doing:

Social Media & Content Strategy

Own Korea’s social media and digital content ecosystem (Kakao, Naver, Instagram etc.) and build strategy translating Global and APAC direction into locally relevant storytelling

Lead the integrated social and digital content calendar across brand campaigns, product launches, athletes and ambassadors, community, retail, and key cultural moments

Identify emerging social trends, formats, platforms, and audience behaviors to strengthen brand relevance and engagement in Korea

Oversee content development from briefing and production through publishing, ensuring strong brand voice and creative quality

Community, Creators & Partnerships

Build meaningful digital engagement through community management, social listening, and culturally relevant conversations.

Partner with the Community team to translate athlete, ambassador, and grassroots initiatives into compelling digital storytelling.

Identify and manage relevant creators and digital partners, overseeing briefs, deliverables, usage requirements, content quality, and performance.

Paid Media & Campaign Activation

Lead upper- and mid-funnel digital activation, building awareness, consideration, engagement, and qualified traffic through paid social and selected digital channels.

Partner with the eCommerce team to connect upper- and mid-funnel activity with lower-funnel priorities, ensuring a cohesive customer journey from brand storytelling through to conversion.

Work with media agencies to develop and optimize audience, channel, creative, and investment strategies aligned with campaign and business objectives.

Connect organic and paid strategies by identifying strong content for amplification and applying learnings across channels.

Monitor campaign performance and budget pacing, providing recommendations to improve effectiveness and investment

Performance & Insights

Define and track KPIs across social, content, creators, and paid media, using platform analytics, GA4, and agency reporting

Translate performance, audience behavior, and social listening into clear insights and actions for future content and campaigns

Share Korea digital and audience insights with APAC and Global teams to help inform broader planning

Cross-Functional & Agency Management

Partner with Brand, Community, PR, eCommerce, Retail, CRM, and merchandising to deliver integrated digital plans

Manage social, content, creative, and media agency partners, ensuring clear briefs, timelines, budgets, and quality of execution

Support key Korea marketing moments including seasonal campaigns, product launches, new store openings, community activations, and retail experiences

Here are some of the things you could be working on in the future:

Build a distinctive social presence that strengthens Arc’teryx Korea’s connection with mountain, outdoor, and culturally relevant communities

Develop a scalable local content engine that complements Global storytelling with authentic Korea-created stories

Strengthen the integration of organic social, paid media, and eCommerce insights across the customer journey

Test emerging platforms, content formats, technologies, and digital partnerships relevant to Korea

Are you our next Digital Marketing Manager?

5+ years of experience in social media, content marketing, digital marketing, or integrated marketing within a consumer brand or agency environment

Demonstrated experience developing and executing integrated social media and digital content strategies

Strong understanding of Korea’s social and digital landscape, consumer behaviors, and locally relevant platforms

Experience managing content calendars, campaign localization, content production, publishing, and community engagement

Strong creative judgment across storytelling, copy, photography, video, and short-form content

Experience working with creators, influencers, athletes, ambassadors, or other external partners

Experience briefing and managing creative, content, social, production, and media agencies

Working knowledge of paid social and digital media, including audience strategy, campaign objectives, creative testing, budget pacing, optimization, and measurement

Experience using social analytics, social listening, GA4, and agency reporting to turn data into actionable insights

Excellent Korean-language writing, editing, presentation, and communication skills, with strong sensitivity to cultural nuance and tone of voice

Business-level English, with the confidence to collaborate regularly with APAC and Global stakeholders

Strong project-management and stakeholder-management skills, with the ability to prioritize multiple campaigns in a dynamic environment

Proficiency in Microsoft Word, Excel, and PowerPoint

Ability to occasionally work outside standard business hours to support launches, events, or community activations.

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Design your Purpose. Live our Values.

DISRUPTIVE EVOLUTION. Design your future through challenge, experimentation, and inspiration.
COMMIT. Set and deliver on bold objectives as we collectively raise the bar.
LIVE IT. Deepen your connection to nature and live your most purposeful life.
LEAVE IT BETTER. Create a better world, together

About the Company

Arc'teryx Equipment

High-performance outdoor apparel and gear

Arc’teryx designs and sells premium outdoor clothing and gear for activities like mountain running, hiking, and climbing. Its product range includes jackets, pants, footwear, and accessories for men and women, sold through its website, own stores, and selected outdoor retailers. The gear emphasizes technical performance and durable materials to perform in extreme conditions, with seasonal launches such as lighter mountain-running gear. The company differentiates itself through meticulous design, advanced materials, and a direct-to-consumer plus wholesale model, paired with a strong reputation for quality. Its goal is to equip adventure enthusiasts with reliable, high-performance equipment and to foster a sense of community around outdoor activity, as seen in initiatives like Muslim Hikers.

Company size: 1,001-5,000
Company stage: M&A
Total funding: Not listed
Headquarters: Vancouver, Canada
Founded: 1989

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