T

The Aspen Group

Healthcare provider network enabling accessible care

Senior Manager - Enterprise Social

Full-TimeUpdated on 10/23/2026
$130k - $150k+ Bonus opportunity
Senior
Chicago, IL, USA
In Person
Social MediaSocial Media Strategy & Management

About the job

Requirements
  • At least 5 years of experience in social media management, corporate communications, or employer branding, including direct ownership of enterprise or corporate-level channels.
  • Proven experience managing executive or leadership social presence, such as LinkedIn thought leadership.
  • Strong writing and editing skills, with the ability to adapt tone across talent, media, industry, and leadership audiences.
  • Experience with social media management and listening tools such as Sprout Social, Hootsuite, or Brandwatch.
  • Ability to work cross-functionally across Marketing, Communications, HR, and executive stakeholders.
  • Strong analytical skills and ability to translate social data into actionable insight.
Responsibilities
  • Define and evolve TAG's enterprise social voice, tone, and content pillars, distinct from and complementary to individual brand voices.
  • Build and maintain an enterprise content calendar spanning company milestones, culture, leadership visibility, talent and employer brand, community impact, and industry thought leadership.
  • Develop and produce, or oversee production of, content including copy, graphics, and video in partnership with Creative.
  • Support and manage the Employer Brand and Recruitment voice.
  • Ensure enterprise content accurately and consistently reflects TAG's multi-brand structure.
  • Partner with senior leaders, including the CEO, CCO, and other executives, to build and manage their presence on LinkedIn and other relevant platforms.
  • Ghostwrite and/or coach leaders on thought-leadership posts, comments, and engagement that build credibility and visibility for TAG.
  • Identify speaking opportunities, awards, and press moments that can be amplified through enterprise social channels.
  • Own day-to-day management of all enterprise-level social accounts, including publishing, community management, and timely responses to comments and messages.
  • Establish and maintain platform-specific best practices and posting cadences for LinkedIn, Facebook, and Instagram.
  • Monitor enterprise channels for reputational risk, escalating issues appropriately and partnering with Communications and Legal as needed.
  • Partner with HR and Talent Acquisition to showcase culture, careers, benefits, and hiring initiatives across enterprise channels.
  • Support employee advocacy and employee-generated content programs to extend organic reach.
  • Collaborate with recruiting marketing efforts to support open roles and employer brand campaigns.
  • Serve as the connective tissue between enterprise social and brand-level social teams, including the Director of Social Care and brand social leads, ensuring alignment without duplicating effort.
  • Partner with Corporate Communications and PR on announcements, crisis communications, and reputation management.
  • Establish lightweight governance and escalation paths for enterprise social so brand teams know when and how to involve enterprise channels.
  • Define and track enterprise social performance KPIs, including engagement, follower growth, share of voice, sentiment, and employer brand reach.
  • Deliver regular reporting and insights to leadership, translating data into recommendations.
  • Stay current on platform changes, algorithm shifts, and emerging social trends, and adapt strategy accordingly.
Desired Qualifications
  • Experience in a multi-brand, multi-location, or franchise/healthcare organization.
  • Experience supporting employer branding or talent marketing initiatives.
  • Familiarity with crisis communications or reputation management protocols.
  • Video and light design skills, such as Canva, CapCut, or Adobe Express.

About the company

T

The Aspen Group

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TAG supports a nationwide network of dental and healthcare brands by providing the systems, training, and resources clinics need to run effectively and reach more patients. It operates a shared platform with Aspen Dental, Chapter, ClearChoice, WellNow, and AZPetVet, delivering brands, services, and operational support to streamline practice management and pricing transparency. Unlike firms that only sell equipment or marketing or run independent practices, TAG unites multiple care domains under one umbrella to empower providers with centralized resources. Its goal is to bring better, more accessible healthcare to more people by enabling clinicians and teams to deliver care where patients are across specialties.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

N/A

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Simplify Jobs

Simplify's Take

What believers are saying

  • September 2026 apps reduce friction and strengthen patient acquisition across Aspen Dental and ClearChoice.
  • TAG hired Rafeh Masood May 14, 2026, then Orangetheory marketers September 14.
  • 2025 results showed nearly double-digit revenue growth, 12% higher acceptance with AI tools.

What critics are saying

  • California settled May 7, 2026, imposing $2.3 million penalties and a 36-month monitor.
  • Regulators now target Aspen Dental's ownership model, threatening California expansion and national MSO economics.
  • August 2026 restructuring cut 75 jobs, signaling margin pressure and dependence on aggressive efficiency.

What makes The Aspen Group unique

  • TAG runs five brands across 1,400+ locations and 48 states, unusually broad consumer reach.
  • Aspen Dental and ClearChoice launched apps on September 14, 2026, streamlining booking, tracking.
  • TAG pairs AI diagnostics, 3D prosthetics, and clinical training through TAG U.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • 401(k) Company Match

Company News

PR Newswire
Oct 5th, 2026
TAG appoints hospitality executive Miguel Oliveira to lead omnichannel experience

The Aspen Group (TAG), one of the largest healthcare support organisations in the United States, has appointed Miguel Oliveira as senior vice president of omnichannel experience. Oliveira, a hospitality and digital veteran with over 25 years of experience, will oversee the consumer journey across digital, mobile, call centre and CRM platforms. The appointment follows TAG's launch of new mobile apps for Aspen Dental and ClearChoice, aimed at improving patient convenience and control. Oliveira previously led digital, performance marketing and CRM for Hyatt. He holds an MBA from the Darden School of Business at the University of Virginia. TAG supports independent healthcare practices operating more than 1,400 locations across 46 states through five consumer healthcare brands.

Morningstar
Oct 5th, 2026
The Aspen Group (TAG) names hospitality executive Miguel Oliveira to lead omnichannel experience.

The Aspen Group (TAG) names hospitality executive Miguel Oliveira to lead omnichannel experience. Provided by PR Newswire Oct 5, 2026, 6:00:00 AM The Aspen Group (TAG) names hospitality executive Miguel Oliveira to lead omnichannel experience PR Newswire CHICAGO, Oct. 5, 2026. Appointment builds on TAG's investment in a more connected patient experience across digital, mobile, call center and CRM CHICAGO, Oct. 5, 2026 /PRNewswire/ - The Aspen Group (TAG), one of the largest healthcare support organizations in the United States, today announced that Miguel Oliveira, a hospitality and digital veteran, has joined the company as senior vice president of omnichannel experience, as TAG continues to invest in making it easier for people to find, access and stay connected to care. In his new role, Oliveira will bring together key parts of the consumer journey across digital, mobile, call center and CRM, helping create a more connected experience from the moment someone begins looking for care through treatment and beyond. His initial focus will include Aspen Dental and ClearChoice. The appointment is the latest investment in TAG's growing commercial organization and follows the launch of new Aspen Dental and ClearChoice mobile apps designed to give patients greater visibility, convenience and control throughout their care. TAG has also recently added senior leadership across marketing and consumer experience as it continues to build capabilities around the patient journey. "Healthcare and hospitality have something important in common: the experience matters at every interaction," said Rafeh Masood, chief commercial officer of The Aspen Group. "Miguel has spent his career understanding how technology and human connection work together to make complex journeys feel simple. That experience will help us keep removing barriers and make it easier for people to get the care they need, however they choose to connect with us." Oliveira brings more than 25 years of experience across hospitality, digital, CRM and revenue growth, most recently leading digital, performance marketing and CRM for Hyatt. Throughout his career, he's built and connected experiences across digital channels, loyalty, customer service and call centers at scale. He holds an MBA from the Darden School of Business at the University of Virginia. "What drew me to TAG is the opportunity to take everything I've learned about creating great guest experiences and apply it to something even more personal: healthcare," said Miguel Oliveira. "People expect experiences to be simple, connected and built around them. TAG has the scale, the brands and the ambition to do that in a meaningful way, and I wanted to be part of building what comes next." About The Aspen Group (TAG) The Aspen Group (TAG) was built on the idea of bringing better health care to more people. Headquartered in Chicago, TAG supports independent health care practices operating more than 1,400 locations in 46 states through five consumer healthcare brands: Aspen Dental(R), ClearChoice Dental Implant Center(R), WellNow Urgent Care(R), Chapter Aesthetic Studio(SM) and Lovet Pet Health Care(SM). TAG invests in its team members through The Aspen Group University (TAG U), providing clinical training, leadership development and career advancement opportunities across its network. For more information, visit teamtag.com. View original content to download multimedia:https://www.prnewswire.com/news-releases/the-aspen-group-tag-names-hospitality-executive-miguel-oliveira-to-lead-omnichannel-experience-302897859.html SOURCE TAG - The Aspen Group The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar. Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees. Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.

PR Newswire
Oct 2nd, 2026
Aspen Dental and ClearChoice launch apps to simplify dental care booking and treatment tracking

The Aspen Group has launched new patient apps for Aspen Dental and ClearChoice Dental Implant Center, aimed at simplifying dental care management. The apps allow patients to book appointments, complete pre-visit steps, view treatment plans, and track progress. Aspen Dental patients can book same-day emergency appointments for issues like tooth pain or broken dentures. ClearChoice users can preview simulated images of potential smile transformations using augmented reality before their first consultation. "Nearly 30 years ago, we started building this business around a pretty simple idea: to be a 'Yes' organisation in an industry full of no's," said Bob Fontana, founder, chairman and chief executive officer of The Aspen Group. Both apps are available free on Apple App Store and Google Play.

Yahoo Finance
Sep 14th, 2026
Aspen Group hires Orangetheory marketing execs to drive growth across 1,400 healthcare locations

The Aspen Group, a Chicago-based healthcare support organisation, has appointed David Chriswick as senior vice president of marketing and Shelly Kaushal as vice president of marketing. Both executives previously held leadership roles at Orangetheory Fitness and The Bar Method. The appointments follow Rafeh Masood's arrival as chief commercial officer in May 2026. Chriswick will oversee marketing for Aspen Dental and ClearChoice Dental Implant Center, whilst Kaushal will focus on ClearChoice. The Aspen Group supports independent healthcare practices across five brands operating more than 1,400 locations. The new hires bring experience in building national brands and driving local market growth. At Orangetheory, they helped expand the fitness chain to over 1,500 studios across 25 countries.

Aspen Dental
May 26th, 2026
The Aspen Group named a 2026 Top Workplaces winner for Culture and Excellence in three categories.

The Aspen Group named a 2026 Top Workplaces winner for Culture and Excellence in three categories. Honors for Professional Development, Work-Life Flexibility and Employee Appreciation highlight TAG's investment in its people and culture CHICAGO, May 26, 2026 /PRNewswire/ - The Aspen Group (TAG), a leading healthcare support organization, today announced it has been named a 2026 Top Workplaces winner for Culture and Excellence in the categories of Professional Development, Work-Life Flexibility and Employee Appreciation. This marks TAG's first year participating in the Top Workplaces program, underscoring the strength of its culture as measured directly by employee feedback. The Top Workplaces awards are based entirely on feedback captured through a research-backed employee engagement survey, reflecting how team members experience the organization's culture. TAG's recognition in Professional Development highlights its continued investment in team members through training and education programs, including The Aspen Group University (TAG U) and the TAG Oral Care Center for Excellence. These platforms support continuous learning, career advancement and clinical excellence across TAG's network. "Our team members are at the heart of everything we do, and this recognition is especially meaningful because it comes directly from their voices," said Jacob Allen, chief human resources officer at The Aspen Group. "In our first year participating in the Top Workplaces program, recognition across professional development, flexibility and appreciation reflects our commitment to building an environment where people can grow, feel supported and do their best work. By investing in our teams through TAG U and our broader learning ecosystem, we're strengthening our ability to support clinicians and teams who expand access to care and, ultimately, improve experiences and results for patients." TAG was also recognized for Work-Life Flexibility, which celebrates organizations that provide employees with meaningful options in how and where they work, and Employee Appreciation, which honors companies that foster a culture of recognition and gratitude. While the awards are based on feedback from TAG's corporate team members, they reflect a broader commitment across TAG's family of brands, including Aspen Dental, ClearChoice Dental Implant Center, WellNow Urgent Care, Chapter Aesthetic Studio and Lovet Pet Health Care, to cultivate supportive environments where employees feel valued and empowered to support high-quality, accessible care. About TAG - The Aspen Group The Aspen Group (TAG) was built on the simple idea of bringing better healthcare to more people. TAG supports independent healthcare practices operating more than 1,400 locations in 48 states through five consumer healthcare brands: Aspen Dental(R), ClearChoice Dental Implant Center(R), WellNow Urgent Care(R), Chapter Aesthetic Studio(SM) and Lovet Pet Health Care. Combined, the companies serve more than 35,000 patients a day and more than nine million patients each year. For more information, visit teamtag.com, and follow Aspen Dental Group on LinkedIn. SOURCE TAG - The Aspen Group For further information: [email protected]