Healthcare Recruitment and Marketing Coordinator

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Position Title:

Healthcare Recruitment and Marketing Coordinator

Job Category:

Academic Staff

Employment Type:

Terminal (Fixed Term)

Job Profile:

Admissions and Recruitment Coordinator II

Position Summary:

The University of Wisconsin-Platteville is accepting applicants for a Healthcare Recruitment and Marketing Coordinator. This position leads marketing, recruitment, and outreach efforts designed to grow enrollment in healthcare and health sciences pathway programs and strengthen the university’s presence and reputation in healthcare education. The coordinator will develop coordinated recruitment campaigns, digital and print content, media stories, social media engagement, campus visit experiences, and outreach to high schools, counselors, educators, community organizations, and regional healthcare partners. The position also serves as a resource for prospective students and families by providing information on healthcare education pathways, admissions processes, and program opportunities.

Reporting to the Director of the Southwest Wisconsin Center for Rural Healthcare (SWIFT), the position will collaborate closely with the Health Sciences Program Manager; UW-Platteville marketing, communications, admissions, and recruitment departments; academic programs; and corresponding departments at partner institutions. The successful candidate will help shape recruitment, marketing, and outreach strategy for a growing rural healthcare workforce development initiative while ensuring that communications are coordinated, consistent, and aligned with university standards and program growth goals. This position is scheduled primarily during normal working hours and is in-person.

This is a full-time, grant-funded position with a salary of $50,000 per year. This position is benefit and paid leave eligible, with employment contingent on grant funds expected through June 2031 with the possibility of continuation beyond the grant timeframe if funding available.

Key Job Responsibilities:

Recruitment and Outreach:

• Develops and executes coordinated recruitment campaigns to promote healthcare and health sciences pathway programs and events to prospective students, families, school counselors, and community partners.
• Collaborates with UW-Platteville admissions and recruitment staff to integrate healthcare-focused messaging and experiences into existing campus visit days, recruitment events, and prospective student communications.
• Builds and maintains relationships with area high schools, counselors, educators, community organizations, and regional healthcare partners to increase awareness of healthcare education pathways.
• Coordinates healthcare-focused recruitment experiences that connect prospective students with appropriate faculty, staff, academic programs, and partner institutions, including providing information on academic programs, admissions processes, and healthcare education pathways.
• Serves as a liaison among UW-Platteville recruitment and admissions offices and corresponding departments at academic partner institutions to coordinate joint promotion of shared and collaborative programs.
• Plans, coordinates, and evaluates healthcare-focused recruitment events and outreach activities to support enrollment goals.Tracks, analyzes, and reports on recruitment activities, engagement, and outcomes to support grant deliverables, enrollment goals, and continuous improvement, using data to evaluate the effectiveness of recruitment strategies and recommend improvement.

Marketing and Communications:

• Develops and implements coordinated marketing campaigns that strengthen the visibility and reputation of UW-Platteville healthcare and health sciences programs.
• Develops and produces targeted recruitment and marketing materials for print, digital, social media, and web platforms in collaboration with campus marketing and communications staff and academic partner institutions.
• Coordinates and maintains external-facing web content related to healthcare and health sciences recruitment, ensuring consistency with university branding, messaging, accessibility, and web standards.
• Builds and maintains an active social media presence to increase program visibility, highlight student and partner stories, and promote events and opportunities.
• Identifies and develops press releases, feature stories, and other media opportunities in coordination with UW-Platteville marketing and communications staff and communications teams at partner institutions.
• Collaborates with the Health Sciences Program Manager, Director, academic departments, and campus recruitment and marketing teams on messaging, priorities, recruitment strategy, and program growth.
• Ensures recruitment and marketing activities are coordinated across UW-Platteville and academic partner institutions and are consistent with established institutional processes and brand standards, while delivering consistent admissions and recruitment messaging to internal and external audiences. Performs other duties as assigned.

Required Qualifications:

• Bachelor’s degree in marketing, communications, business or related field.
• Minimum of one year of professional experience in marketing, communications, recruitment, admissions, or a related area, preferably in a higher education or healthcare setting.
• Demonstrated experience developing and implementing marketing campaigns and creating effective print and digital content.
• Experience using social media platforms for organizational or institutional promotion.
• Strong collaboration and relationship-building skills, including the ability to work effectively across institutional departments and with external academic, healthcare, media, school, and community partners.
• Excellent written, verbal, and interpersonal communication skills.
• Demonstrated organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
• Ability to work independently while coordinating effectively with established marketing, communications, admissions, and recruitment teams.
• Proficiency with Microsoft Office and commonly used digital communication, content management, and marketing tools.
• Skilled in conducting presentations for small and large groups.

Why It’s Great to be a Pioneer:

The University of Wisconsin-Platteville, founded in 1866, offers associate, baccalaureate, and master’s degree programs in a broad spectrum of disciplines including: science, technology, engineering, and mathematics; criminal justice; education; business; agriculture; and liberal arts. The Platteville campus is located in Southwest Wisconsin's largest community, which has a rich history rooted in mining —particularly lead mining —dating back to the early 19th century. The region offers excellent school systems, high-quality medical and hospital facilities, outstanding recreational opportunities, and vibrant businesses and industries. UW-Platteville serves as a cultural and educational center for the Tri-State region of Illinois, Iowa, and Wisconsin.

The Department of Biology in the College of Business, Industry, Life Sciences and Agriculture have 14 full-time tenure-track positions and regularly employ an additional 2 instructional academic staff and 4 support staff. The undergraduate program offers a BS in Biology with several emphases (botany, comprehensive, ecology, general, health sciences, molecular/genetics, nursing, secondary education, and zoology). We emphasize experiential learning and have up-to-date, well-equipped labs and classrooms in recently renovated Boebel Hall. With around 350 students, the Biology major is the third largest on-campus major with the majority of these students possessing an interest in healthcare.

Application Deadline:

To ensure full consideration, applications must be received by October 28, 2026. Applications will be accepted until the position has been filled.

The following documents are required for applicant consideration:

• Letter of application addressing all required qualifications.
• A current resume.
  

For questions regarding this position, please contact Dr. Richard Dhyanchand, 608-342-6155, [email protected].

Legal Notices and Important Information: 

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University ensures physical accessibility to work environments for persons with disabilities and will provided reasonable accommodations to ensure equal access to employment. Upon request, the University will provide reasonable accommodations for religious observances and practices.

The University is committed to a program of affirmative action for women, racial minorities, persons with disabilities, disabled veterans and veterans of the Vietnam era. While the Chancellor assumes overall responsibility for the success of the program, university administrators and supervisors are responsible and accountable for implementation. Authority for monitoring the program is delegated to Human Resources.

Each individual associated with the University is called upon to pledge a new and revitalized commitment to build and maintain a campus environment free of harassment and discrimination, an environment that fosters mutual respect, recognizes the dignity and worth of all people, and promotes to the fullest, equal employment opportunity through affirmative action.

In compliance with the Clery Act of 1998, the University of Wisconsin-Platteville Annual Security & Annual Fire Safety Report is available for review. Call the UW-Platteville Campus Police Office at 608.342.1584 for a paper copy of the annual report.

The Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. §. 19.36(7).

UW is an Equal Opportunity Employer:

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.

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