Digital Marketing & Content Specialist

Job Description

The Digital Marketing & Content Specialist will help shape and execute Charlie’s digital marketing strategy, with primary responsibility for social media content, digital photography, video, and online brand assets. This role is responsible for developing engaging written and visual content, coordinating a unified social media calendar, and producing photography and video that strengthen the company’s brands. The specialist will also manage digital assets, monitor campaign performance, support sales initiatives, and assist with company events and industry activities.

Key Responsibilities:

• Social Media Management
  • Lead the development and execution of a unified social media strategy across all Charlie’s divisions
  • Develop and maintain a company-wide social media calendar in partnership with content contributors across all Charlie’s divisions ensuring consistent participation and alignment with company and brand priorities
  • Create engaging content, including captions, images, and videos, for various social media platforms​
  • Ensure brand consistency and identify opportunities to increase engagement
  • Manage paid and organic social media campaigns, including boosted content
  • Monitor campaign performance, engagement, audience growth, traffic and other established KPIs

• Digital Asset Management & Photography
  • Organize and execute monthly in-house photo and video shoots
    • Includes product photos, vendor/grower photos, customer photos and more
  • Manage the in-house photo studio by keeping equipment cared for, up to date and in working order.
  • Own and organize Marketing’s image library
  • Update images on the company's online ordering platform
  • Optimize images for delivery via websites, social media, email marketing  

• General Marketing Responsibilities
  • Support sales by attending meetings and creating and managing sales materials
  • Collaborate with marketing team to develop digital assets and visual content for sales materials, websites, email campaigns and other marketing channels
  • Understand market trends, study competitors' market behavior and strategies, and keep up to date on industry activities and trends
  • Assist with maintaining and updating company websites and online ordering platform
  • Coordinate and serve as a company representative at events, trade shows, etc.

Qualifications

• Bachelor's degree in marketing, digital marketing, communications, photography or a related field
• 2-3 years of experience in digital marketing, social media, content creation, or similar role
• Deep familiarity with social media platforms (Facebook, Instagram, LinkedIn) and social media management tools
• Product and food photography experience preferred
• Experience planning and directing photo and video shoots
• Proficiency in photo editing and basic video production
• Experience with Adobe Creative Suite programs
• Familiarity with email marketing platforms (HubSpot) and content management systems (WordPress)
• A portfolio demonstrating social media content, photography, video, or digital design work
• Strong copywriting, editing and proofreading skills
• Strong communication, organization and project management skills
• Creative thinking with a keen eye for design and visual content
• Ability to work independently and collaboratively with a team
• Data-driven mindset with strong analytical skills

Additional Information

All your information will be kept confidential according to EEO guidelines.

 All job offers for this position are contingent upon passing a criminal background check after a conditional offer of employment. No applicants will be disqualified based on the mere presence of criminal history, and an individualized assessment shall be conducted before any conditional offer of employment is revoked.

Attorney General’s Washington Fair Chance Act guide

RCW 49.94.010

This is a safety-sensitive position.

This employer participates in E-Verify and will provide the Social Security Administration and if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization.

We do not provide H1-B sponsorships at this time.

Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual’s qualifications, experience, knowledge, skills, and abilities as well as physical work location within the state.

For additional protected privacy information please visit: Privacy Policy | Charlie's Produce (charliesproduce.com)

Charlie's Produce is an Equal Opportunity Employer

Visit our Employment Page for more details or to view our privacy center: https://www.charliesproduce.com/careers/

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