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Bacardi

Produces, markets, and distributes spirits worldwide

Advocacy and Educator

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeLouisville, KY, USANo salary listed

About the Job

Requirements

  • Deep knowledge of the spirits industry, particularly whiskey and bourbon, with expert-level cocktail craftsmanship.
  • Proven experience in event planning, execution, and developing meaningful trade relationships within the industry.
  • Strategic thinking, problem-solving ability, financial literacy, and budget management skills.
  • Ability to work independently, manage multiple projects, and adapt to a flexible schedule, including nights and weekends, with frequent travel.
  • A high school diploma is required.
  • Five to seven years of experience in spirits, bartending, bar management, or hospitality industries.

Responsibilities

  • Drive the success of the Single Barrel and Custom Finish programs through premium customer experiences, brand education, advocacy, and commercial partnership.
  • Host Single Barrel advocacy and private selection experiences at the Brand Home and Henry County facilities, strengthening brand advocacy, supporting annual sales targets, and deepening relationships with customers, distributors, key accounts, hotels, influencers, and local partners.
  • Develop, standardize, and execute Single Barrel selection experiences, educational programming, tour itineraries, and program playbooks for consistent on-site and field execution.
  • Champion the brand's story, heritage, craftsmanship, innovation, and category leadership through tastings, presentations, trainings, events, and advocacy experiences for internal and external audiences.
  • Support educational content delivery for commercial teams, distributors, retail specialists, brand ambassadors, and key trade partners, and mentor advocacy teams to improve execution and engagement.
  • Oversee selection logistics, inventory management, sample kit fulfillment, budgets, support materials, and operational planning from barrel selection through program execution.
  • Act as a liaison between commercial and operations teams, managing customization requests, production timelines, quality standards, and customer experience opportunities.
  • Use market insights, competitive trends, and consumer learnings to support brand strategy and program development.
  • Represent the brand at high-profile events, tastings, dinners, media engagements, and trade activations, and build relationships with industry influencers, trade partners, and brand advocates.
  • Maintain a social and digital presence to amplify brand storytelling and engagement, support market activations and advocacy visits, and ensure compliance with safety, quality, and environmental standards.

Desired Qualifications

  • A bachelor's degree is preferred.
  • Prior brand ambassador or consulting experience is preferred.

About the Company

Bacardi

Produces, markets, and distributes spirits worldwide

Bacardi Limited is a privately held global spirits company that produces, markets, and distributes a wide range of spirits and wines. It owns more than 200 brands, including BACARDÍ rum, PATRÓN tequila, GREY GOOSE vodka, DEWAR’S Scotch, BOMBAY SAPPHIRE gin, MARTINI vermouth, and CAZADORES tequila, with production facilities in multiple countries and products sold in over 160 markets. The products come from blending and aging raw ingredients like sugarcane, agave, grains, and botanicals, then bottling and distributing them worldwide. It differentiates itself by being family-owned, which supports long-term planning, and by maintaining a diverse brand portfolio across many categories; its goal is to grow its brand portfolio, expand into new markets and categories, and operate responsibly and sustainably.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Hamilton, Bermuda
Founded
1862

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