Flash

Egyptian digital payments app with QR

Sales Manager

Field SalesConfirmed live in the last 24 hours

Full-timeAlexandria, Alexandria Governorate, EgyptNo salary listed

About the Job

Requirements

Have 7–10+ years of experience in Sales or Business Development, preferably in fast-moving consumer goods, fintech, or payments.
Have a deep understanding of the food and beverage, grocery, and/or pharmacy sectors.
Have a strong network and knowledge of Cairo’s retail and food and beverage landscape.
Be able to build and maintain long-term relationships with high-level executives.

Responsibilities

Lead Flash’s expansion across Alexandria, Beheira, and seasonal North Coast areas.
Develop and execute field strategies to onboard merchants in urban and tourism-driven markets.
Identify and target key merchant clusters across Cairo and Giza, including restaurants, cafés, groceries, and service outlets.
Drive consistent merchant onboarding and transaction activation, and lead local market mapping and area segmentation.
Recruit, train, and manage Team Leaders and Field Sales Representatives; conduct daily briefings, field coaching, and performance tracking; and motivate teams through transparent key performance indicators and incentive programs.
Implement territory-based sales plans aligned with Cairo’s commercial zones.
Coordinate with marketing on local activations and promotional campaigns, monitor merchant satisfaction, and ensure ongoing engagement.
Partner with Product, Customer Experience, and Operations teams to resolve field challenges.
Deliver weekly performance reports covering acquisition, activation, and retention rates.

Desired Qualifications

Experience in fast-moving consumer goods, fintech, or payments.

About Flash

Flash is an early-stage Cairo-based fintech aiming to support our society’s financial well-being, one person at a time.

Flash has raised a $6M seed round from leading international investors and is approved by the Central Bank of Egypt in partnership with Banque Misr.

Our founding team has deep local and international experience working at top consumer-facing technology companies.

About the Role

As the On-Ground Sales Manager – Alexandria & North Coast, you will be responsible for leading Flash’s expansion across Alexandria, Beheira, and seasonal North Coast areas.

You will develop and execute field strategies to onboard merchants in both urban and tourism-driven markets.

Responsibilities:

Merchant Acquisition & Activation: Identify and target key merchant clusters across Cairo and Giza (restaurants, cafés, groceries, and service outlets),Drive consistent onboarding and transaction activation, lead local market mapping and area segmentation.
Team Leadership: Recruit, train, and manage Team Leaders and Field Sales Representatives, conduct daily briefings, field coaching, and performance tracking, Motivate teams through transparent KPIs and incentive programs.
Sales Execution: Implement territory-based sales plans aligned with Cairo’s commercial zones, Coordinate with marketing for local activations and promotional campaigns, monitor merchant satisfaction and ensure ongoing engagement.
Collaboration & Reporting: Partner with Product, Customer Experience, and Operations teams to resolve field challenges, Deliver weekly performance reports, including acquisition, activation, and retention rates.

Qualifications:

7–10+ years of experience in Sales or Business Development (preferably FMCG, fintech, or payments).
Deep understanding of the F&B, grocery, and/or pharmacy sectors.
Strong network and knowledge of Cairo’s retail and F&B landscape.
Excellent communication and presentation skills.
Ability to build and maintain long-term relationships with high-level executives.
Strong analytical and problem-solving skill

What we Offer
A collaborative and dynamic work environment in a fun office.

The chance to work on exciting and innovative projects in the fintech industry.
Opportunities for professional development and career growth.
Social and medical insurance coverage.
Monthly credit to use at your disposal on our app

About the Company

Flash

Egyptian digital payments app with QR

Flash is a digital payments service in Egypt that lets people pay bills and make purchases quickly using a mobile app (useflash.app). It works by processing payments through Banque Misr, ensuring secure transactions, and offering features like QR code payments for fast checkout. The app earns revenue from small transaction fees charged on each payment, with potential additional income from partnerships that provide exclusive deals to users. What sets Flash apart from competitors is its combination of a bank-backed, secure payment flow with a simple user experience tailored for Egyptian consumers, and the credibility of its Central Bank of Egypt approval and Banque Misr partnership. The company aims to accelerate cashless payments in Egypt by making digital transactions faster, easier, and safer for individuals, aligning with the growing digitization of the Egyptian economy and the shift away from cash.

Company size: 51-200
Company stage: Seed
Total funding: $6M
Headquarters: Cairo, Egypt
Founded: 2021

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