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Publicis Groupe

Runs advertising and digital transformation services

Vice President of Product Management

Product ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$163.2k - $256.9k /yrIn-person

About the Job

Requirements

  • A bachelor's or master's degree in Computer Science, Engineering, or a related field is required.
  • Extensive product management experience, typically 10+ years, specifically in the Advertising Technology space, with a focus on dynamic creative, cross-media channel allocation, ad operations, and content production.
  • A proven track record of driving product strategy, roadmap development, backlog management, and product delivery in a global context is required.
  • A deep understanding of creative production in relation to campaign execution is required.
  • A deep understanding of cross-functional collaboration and processes in multi-channel campaign orchestration is required.
  • A deep understanding of dynamic creative practices and integration with third-party platforms in creative execution, including digital asset management (DAM), ad servers, dynamic creative optimization (DCO) providers, and customer relationship management systems (CRMs), is required.
  • Experience working with clients to gather requirements and translate them into scalable, innovative product solutions is required.
  • The candidate must be able to build and lead high-performing teams.
  • The candidate must be able to analyze market trends, identify business opportunities, and make data-driven decisions.
  • Strong project management skills, including prioritizing and managing multiple initiatives in a fast-paced environment, are required.

Responsibilities

  • Define and implement a comprehensive product strategy for the content decision engine solution in line with the company's mission, values, and business goals.
  • Drive the overall vision for the product suite, setting standards for design excellence and innovation in partnership with executive management and key team members.
  • Define and implement the product roadmap, taking market trends, competitive analysis, and customer feedback into account to promote ongoing product improvement and innovation.
  • Cultivate a culture of creativity, collaboration, and continuous learning within the product management organization.
  • Provide strategic direction, performance feedback, and professional development opportunities to team members.
  • Monitor and analyze market trends, the competitive landscape, and new technologies related to media planning, and provide strategic recommendations to the executive team.
  • Drive innovation through cross-functional collaboration with research, data science, engineering, and clients.
  • Collaborate with internal departments and client teams to understand their needs and requirements.
  • Define prototypes to demonstrate proof of concept and test specific hypotheses with clients.
  • Work with Data Science, Engineering, Marketing, and other team members to ensure alignment and implement the product vision.
  • Own and execute the product backlog in collaboration with product operations, engineering, and design.
  • Communicate updates on initiatives, strategies, and performance metrics to executive leadership.
  • Represent the company in the community through speaking engagements, conferences, and publications.
  • Share insights, trends, and standard processes internally to drive thought leadership.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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