Full-Time

Performance Marketing Manager

Sem

Posted on 8/16/2024

Ramp

Ramp

1,001-5,000 employees

Corporate card and spend management platform

Fintech
Financial Services

Senior

New York, NY, USA

Relocation support for NY.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 5+ years of total experience including work in performance marketing at a high-growth technology company
  • You’re a master with data analysis, and have an exceptional ability to draw key insights from both quantitative and qualitative data
  • You have a “get things done” mentality; you can dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy
  • You are creative and can see how the pieces of a complex problem fit together; you feel comfortable challenging assumptions when they are not well-based
  • You like to build - you enjoy the process of going from problem to solution regardless of the medium
  • You are passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach our customers at the right time with the right message
  • You have a team-first mentality and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals.
Responsibilities
  • Drive revenue and SQL growth by owning and scaling Ramp’s Google and Bing Search advertising channels
  • Develop systems and processes for testing, optimizing, and scaling successful performance-driven campaigns
  • Track and analyze performance throughout the entire funnel, from ad frequency to conversion rates at each step in the user journey
  • Partner with analytic and technical teams to ensure data integrations between the ad platforms and our internal systems are robust and resilient
  • Partner with copywriting and creative resources to continuously improve the click-through rate and conversion rate of the campaigns
  • Regularly communicate insights and trends in the performance marketing landscape to the broader growth organization

Ramp provides a corporate card and spend management platform that helps businesses track expenses and save money. The platform allows finance teams to manage corporate cards, expense reports, and bill payments in one place, and it integrates with tools like Slack for added convenience. Ramp serves a wide range of clients, from large enterprises to creative agencies, and aims to reduce overall expenses through its comprehensive financial tools. Unlike competitors such as Amex and Brex, Ramp generates revenue through interchange fees and subscription fees for advanced features, and it has gained popularity for its use of modern financial instruments like stablecoins. The goal of Ramp is to streamline financial operations for companies and help them achieve significant cost savings.

Company Stage

Series D

Total Funding

$1.1B

Headquarters

New York City, New York

Founded

2019

Growth & Insights
Headcount

6 month growth

6%

1 year growth

-1%

2 year growth

101%
Simplify Jobs

Simplify's Take

What believers are saying

  • Ramp's partnership with Priceline expands its offerings into the business travel sector.
  • The rise of AI-driven tools aligns with Ramp's focus on automation and cost savings.
  • Embedded finance popularity enhances Ramp's ability to integrate financial services and grow revenue.

What critics are saying

  • Increased competition from AI models like OpenAI's GPT-4o mini challenges Ramp's tech edge.
  • Ramp's expansion into travel booking may lead to operational complexity and integration issues.
  • Reliance on interchange fees and subscriptions may be threatened by regulatory changes.

What makes Ramp unique

  • Ramp integrates financial services directly into platforms, enhancing user experience and revenue.
  • The use of stablecoins positions Ramp as a forward-thinking financial operations platform.
  • Ramp's seamless integration with tools like Slack simplifies financial management for businesses.

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Benefits

Competitive salaries: You never have to wonder how your pay compares. Our generous comp reflects our belief that you’ll take Ramp to the next level.

Comprehensive health plans: US-based employees get full medical, dental, and vision insurance coverage. Everyone gets a monthly stipend for personal wellness.

Professional development: Take advantage of our annual education stipends to stay on top of your personal growth.

Unlimited PTO: Flexible vacation days give you the time to step away, unwind, and recharge.

INACTIVE