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Catch Creation

Sells pet and home products through online brands

Chief Financial Officer

Corporate Finance & FP&AConfirmed live in the last 24 hours
Full-time$200k - $250k /yr

About the Job

Requirements

  • At least 7 years of progressive finance experience, including at least 3 years in a senior finance leadership role such as VP Finance, Head of Finance, or CFO.
  • Direct experience with direct-to-consumer or e-commerce businesses, ideally consumer products businesses with $50 million or more in revenue.
  • A proven track record preparing a company for an exit, capital raise, or mergers and acquisitions transaction; sell-side experience is preferred.
  • Hands-on experience with enterprise resource planning systems such as Fulfil.io, NetSuite, or similar, including system cleanup or implementation.
  • Experience managing a Quality of Earnings process and investor or buyer due diligence.
  • Strong understanding of generally accepted accounting principles, revenue recognition, inventory accounting, and accrual accounting.
  • Experience managing offshore finance teams, such as teams in the Philippines or Colombia.
  • Proficiency with QuickBooks Online, Shopify, Amazon Seller Central, and financial reporting tools.
  • Skills in financial modeling, forecasting, and scenario analysis.
  • Cash flow management and working capital optimization skills.
  • Unit economics, customer acquisition cost and lifetime value analysis, and channel profitability skills.
  • Cost reduction and operational efficiency skills.
  • Bank relationship management, treasury management, and credit facilities knowledge.
  • Knowledge of sales tax compliance across multi-state e-commerce operations.
  • Strong Excel and Google Sheets skills.

Responsibilities

  • Lead preparation for a capital raise or strategic exit, including data room creation, confidential information memorandum support, and buyer or investor questions and answers.
  • Manage the Quality of Earnings process and due diligence with investment banks, private equity firms, and strategic acquirers.
  • Build and maintain relationships with banks, lenders, and capital partners.
  • Develop 12–24 month financial forecasts and scenario models for growth planning and exit valuation.
  • Own capital allocation strategy and provide recommendations on investment priorities.
  • Clean up and optimize the Fulfil.io enterprise resource planning system, chart of accounts, inventory costing, and revenue recognition.
  • Ensure timely and accurate monthly, quarterly, and annual close processes.
  • Own financial reporting, including profit and loss statements, balance sheets, cash flow, and management dashboards.
  • Oversee accounts payable and receivable, payment processing by wire, automated clearing house, and American Express, and vendor payment cycles.
  • Manage bank reconciliations across multiple accounts and marketplace platforms, including Shopify, Amazon, PayPal, Braintree, and Bluesnap.
  • Ensure sales tax compliance across all 50 states using TaxJar and manual filings.
  • Build channel-level profit and loss statements with fully loaded contribution margins for direct response television, direct-to-consumer, Amazon, TikTok, and retail channels.
  • Analyze and optimize unit economics by stock keeping unit, channel, and campaign.
  • Identify and execute cost reduction initiatives across fulfillment, shipping, cost of goods sold, and operations.
  • Partner with marketing on customer acquisition cost and lifetime value analysis, return on ad spend tracking, and budget allocation.
  • Support pricing strategy and margin analysis for new product launches and retail partnerships.
  • Own daily, weekly, and monthly cash flow forecasting and reporting.
  • Manage working capital and optimize the cash conversion cycle.
  • Oversee payroll processing and crediting via Wise and Chase.
  • Monitor and manage American Express, credit facilities, and vendor payment terms.
  • Coordinate with banks on treasury operations and credit facilities.
  • Manage and develop a finance team of four: two bookkeepers, one auditor, and one controller, based offshore in the Philippines or Colombia.
  • Establish key performance indicators, workflows, and accountability for the finance function.
  • Drive automation and process improvement across financial operations.
  • Serve as the financial point of contact for external auditors, tax advisors, and legal counsel.
  • Report to the Founder/CEO and provide strategic counsel on financial matters.

Desired Qualifications

  • Experience at a high-growth direct-to-consumer brand with $50 million–$500 million in revenue.
  • Background in valuation, investment banking, or private equity.
  • A Certified Public Accountant credential or Master of Business Administration degree; preferred but not required.
  • Experience with direct response television or performance marketing economics.
  • Familiarity with fulfillment or third-party logistics cost optimization and supply chain finance.
  • SQL or business intelligence tools such as Looker or Tableau.

About the Company

Catch Creation

Sells pet and home products through online brands

Catch Creation develops and sells consumer products through its own online brands, with a focus on pet owners and household cleaning and comfort needs. Its Muddy Mat range includes absorbent door mats, washable rugs and cleaning accessories, while Cloud K9 sells dog beds and Wizz sells pet cleaning products. The company manages product development, marketing, customer service and order fulfillment as parts of the same consumer-brand business. Customers buy physical products through brand websites and online marketplaces, so the business earns revenue from merchandise sales across its pet and home portfolio. Catch Creation was founded in 2018.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
2018

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