Marketing Manager
TikTok
Marketing Manager
TikTok
Short-form video platform with ads
The TikTok Shop Japan Operations team drives the business operations and growth of TikTok Shop in Japan, focusing on sellers, products, content, creators, and user experience. As the business grows in Japan, we take on complex challenges across merchant operations, assortment quality, content and creator ecosystem development, and user experience. You will play a direct role in shaping the growth of TikTok Shop in Japan, building long-term value for users, merchants, and creators. - Offline Event Planning: Plan and execute marketing events around key milestones for platform sellers and creators, supporting seller and creator acquisition and expanding the platform’s reach and influence. - Online Content Series Development: Build engaging, shareable content series featuring seller and creator success stories, introductory guides to selling, and industry trends, translating e-Commerce opportunities into accessible, compelling content. - Social Media Management: Develop creator-focused content calendars and communication plans, incorporating TikTok content trends, trending topics, and creators’ communication styles to increase reach and engagement. - Cross-Functional Collaboration: Partner with creator operations, category, product, and communications teams to articulate the core value of participating in e-Commerce and ensure marketing efforts connect seamlessly with creator recruitment and incubation programs.
Minimum Qualifications - Working proficiency in Japanese for stakeholder communication, and English for cross-functional collaboration with international teams. - Experience in consumer marketing, integrated campaigns, or brand activations, with knowledge of Japanese consumers and media. - Strong audience insight, storytelling, and ability to turn complex information into clear, compelling messages. - Short-form video production experience; Able to develop creative briefs and assess copy, visuals, and video quality. - End-to-end experience delivering online campaigns or offline events across multiple channels. Preferred Qualifications - Experience with e-Commerce platforms, Japanese brands, or advertising agencies preferred. - Strong vendor and project management skills, including budgets, timelines, and quality control.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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