Full-Time
Marketing Lead
Confirmed live in the last 24 hours
Vori
11-50 employees
Operating system for grocery retailers
No salary listed
Expert
San Francisco, CA, USA
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- Experience marketing to SMB or enterprise customers in industries that are not hyper-online (e.g., retail, logistics)
- Can masterfully use AI to help craft the GTM motion of the future
- 10+ years of experience in B2B SaaS marketing, with a strong focus on demand generation and growth
- Proven track record of scaling revenue 10x or more in a startup environment
- Deep expertise in digital marketing, ABM, content marketing, and marketing analytics
- Strong analytical skills with the ability to use data to inform strategy and demonstrate ROI
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and distill complexity into poetry
- Strategic thinker with the ability to execute tactically in a fast-paced environment
- Exceptional communication and presentation skills
- Develop and execute a comprehensive demand generation strategy to achieve aggressive growth targets: booked demos and revenue
- Build the marketing team, manage the team as it scales, and hire contractors and agencies as needed to hit goals. At first, you’ll be a growth marketing team of one, but you’ll be able to hire once we hit growth milestones and define the next roles.
- Own the full-funnel metrics, from top-of-funnel lead generation to sales-qualified opportunities
- Collaborate closely with sales, product, and customer success teams to align growth initiatives with overall business objectives
- Implement data-driven, multi-channel marketing campaigns across digital and traditional channels
- Optimize the marketing tech stack and lead qualification framework to improve efficiency and effectiveness
- Develop and manage relationships with key industry partners and influencers
- Create compelling content and messaging that resonates with our target audience of independent grocers
- Experimentation mindset: Thrives on testing new hypotheses, evaluating data, and iterating quickly
- High Craft: Vori is a design-driven company, and we see taste as a core part of growth and demand generation
- Results-driven: Consistently delivers on aggressive growth targets
- Customer-obsessed: Deeply understands the needs and challenges of independent grocers
- Agile: Comfortable with ambiguity and able to pivot strategies as needed. Prior startup exposure (Series A - C) or ex-founder experience is preferred.
- Collaborative: Builds strong relationships across all departments, especially design, sales, and product
Vori offers an operating system designed for grocery retailers to improve efficiency by centralizing data and digitizing workflows. The platform connects various data points in the food supply chain, allowing grocery stores to manage operations digitally instead of relying on paper processes. By integrating with existing systems like BRData and Microsoft Dynamics, Vori helps independent grocers streamline inventory and supply chain management. The company's goal is to enhance the grocery retail industry by making operations smoother and more efficient.
Company Size
11-50
Company Stage
Series A
Total Funding
$10.2M
Headquarters
East Palo Alto, California
Founded
2019
Simplify's Take
What believers are saying
- Vori raised $10 million to expand its digital offerings in August 2022.
- The rise in AI-driven inventory management solutions benefits Vori's platform.
- Vori's appointment of Ellery Fink strengthens its operational capabilities.
What critics are saying
- Increased competition from platforms like Afresh challenges Vori's market position.
- Decline in North American investments for food waste solutions may impact Vori.
- Consumer concerns over product shortages pressure Vori's supply chain solutions.
What makes Vori unique
- Vori is the only modern B2B operating system for the grocery industry.
- Vori's platform connects data across the food supply chain seamlessly.
- Vori integrates with existing systems like BRData and Microsoft Dynamics.
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Benefits
Competitive salary & equity
Personal financial advisor
Remote work, with an office when you need it
Stipend to set up your home office
Regular team events and retreats
Unlimited PTO, with minimum 21 days off
Generous paid parental leave
Health, dental & vision insurance
401k
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 7%2 year growth
↑ 0%Vori, the only modern operating system for the grocery industry and maker of VoriOS, the grocery point-of-sale system and store management platform, announced the appointment of Ellery Fink as Head of Operations.
"VoriOS even puts a pricing coordinator, a CFO, and a marketing director in the owner's back pocket." said Brandon Hill, CEO and a co-founder of Vori
Data Snapshot is a regular AFN feature analyzing agrifoodtech market investment data provided by our parent company, AgFunder.Click here for more research from AgFunder and sign up to our newsletters to receive alerts about new research reports.Reversing the world’s massive food waste problem could produce enough to feed 2 billion people. It’s also a top solution for mitigating climate change, says non-profit think tank ReFed.“More businesses are recognizing the impacts food waste solutions can have on sustainability goals as well as the opportunities they offer for investment returns,” the organization noted in a special food waste management section of AgFunder’s Global Agrifoodtech Investment Report 2023.Data from the new report shows a drop in investments in North America for food waste mitigation solutions. In 2022, startups raised $1.7 billion, down from $2 billion in 2021. The number of deals also fell, to 117, the lowest deal count since 2018.However, this does not include the deal value for the Misfits Market and Imperfect Foods merger, whose size remains undisclosed. Including this deal, AgFunder estimates that the total level of investment for 2022 is likely around $2 billion, roughly in line with 2021.Outside of that deal, the decline in both funding and deals was driven largely by the macro environment and is in line with overall numbers for agrifoodtech investment.Top food waste deals of 2022Investors poured money almost equally into the Recycling and Prevention categories of food waste mitigation. Some of the top deals included:Afresh secured $115 million to help food retailers cut waste by optimizing their inventory strategy.Anuvia Plant Nutrients , which upcycles o rganic waste into agricultural inputs, secured $65.5 million., which upcycles o Bioveritas landed $65 million and uses fermentation to upcycle waste to clean-label ingredients.Restaurant-focused startups helping food service companies improve efficiency and reduce waste included PreciTaste , which landed $24 million, and Galley with $14.2 million., Better Origin (Entomics), which uses insects to turn food waste into animal feed, secured $16 million.Another food retail operations platform, Vori , landed $10 million.Supply chain and logistics providers Wheelocity secured $9.6 million.Surplus food management platform Goodr raised $7.8 million.Shelf-life extending packaging tool Ryp Labs ( StixFresh ) raised $7.2 million.Over the years, more funding has gone into food waste prevention solutions compared to downstream (close to the consumer) options like redistributing surplus food, which has historically received minimal funding.In 2022, investors shifted focus to recycling solutions, as evidenced by Goodr’s $10 million raise, the largest the segment has garnered since 2018.While ReFed’s focus is only on North America, the food waste issue is a worldwide problem prompting a variety of responses around the globe
New data from Google shows grocery shoppers were acutely impacted by product shortages this year. According to the 2022 edition of the technology company’s “Year in Search,” shortages were on consumers’ minds. Among the top-10 searches for shortages throughout the year included queries for baby formula, sriracha shortage, cream cheese, avocados and lettuce. These searches turn up articles on how the shortages originated, how consumers are responding and predictions for the future, among other content. These findings indicate that consumers’ shopping experiences were significantly impacted by the challenges grocers had keeping shelves stocked — and grocers should take note. After all, this factor is one of the key considerations influencing where shoppers get their food
There’s one issue I have started to see more and more often: Startup founders, in their desperation to show how big their markets are, overstep the mark significantly, claiming numbers for their TAM/SAM/SOM that are unobtainable and absurd. I get it: You want to seem like you’re building a very valuable company. But in the pitch process, you still have to maintain a sense of honesty