Principal Product Designer
Posted on 10/4/2023

10,001+ employees

Global platform connecting businesses with freelance talent
Company Overview
Upwork, as the world's leading work marketplace, serves a diverse range of clients from individual startups to over 30% of Fortune 100 companies, demonstrating its broad appeal and competitive edge. The company's trust-driven platform, which facilitated over $3.3 billion in earnings for its talent community in 2021, showcases its capacity for technical innovation and industry leadership. With a wide array of skill categories, including website & app development, creative & design, and consulting, Upwork fosters a culture that values diversity and enables companies and talent to unlock their potential.

Company Stage


Total Funding





San Francisco, California

Growth & Insights

6 month growth


1 year growth


2 year growth

Experience Level
Desired Skills
UI/UX Design
UI/UX & Design
  • You have experience building products around emerging technologies. Examples: AR/VR, Alexa, AI, Interfaceless Design, wearables, Google Spotlight, etc
  • You think beyond traditional Product Design experiences/screens and have experience with Conversational UX
  • You are curious about haptics, and new ways of designing as it pertains to AI and beyond
  • You have numerous design tricks and solutions in your arsenal and can quickly see a variety of solutions to a problem
  • In addition to being a great UX designer you have a portfolio of work that demonstrates excellent visual design skills
  • You like fast-paced environments and building great experiences around business intent and customer insights
  • You are able to translate abstract ideas to tangible concepts quickly, in order to stimulate group discussions
  • You thrive in a feedback focused environment and seek input from stakeholders and teammates early and often
  • You efficiently manage your time, quickly switch context, juggle multiple projects and consistently communicate progress with your manager and the team
  • You thrive in a changing environment and have a process, but are not afraid to throw it out or modify it as needed
  • You are a storyteller and can weave and share compelling narratives around research findings and design concepts
  • You gather and integrate feedback, influence stakeholders and create energy for ideas or initiative
  • Develop a deep understanding of Upwork's customers, product, business, and competitive landscape to identify new areas for exploration
  • Work with Product, UXR, and fellow Product Designers to generate a backlog of ideas that are aligned with Upwork's goals and customer needs
  • Support multiple work streams and different initiatives at once, while connecting dots across all product experiences
  • Create user flows, wireframes, and high fidelity prototypes
  • Push the boundaries of traditional design thinking, innovating components and interaction models
  • Where possible, design within existing, and help to create new, design standards to contribute to our design systems
  • Participate in translating complex ideas into understandable concepts that evolve and enhance the product experience
  • Support effective storytelling and presentation of visual concepts to various stakeholders
  • Partner closely with engineering colleagues to better understand and help push our technology current and future
  • Incubate promising ideas to achieve product-market fit
  • Collaborate with stakeholders across the organization to ensure that Upwork's products and initiatives are aligned with the broader company strategy and vision
  • Collaborate with technology, product, and business teams to uncover customer and business needs - then translate them into intuitive and engaging digital experiences
  • Work through shifting priorities to provide clear direction and input on product prioritization and support early product definition
  • Work with partners and teams across various geographies
Desired Qualifications
  • Information Architecture experience is a plus