Employer Brand Manager

Position Summary...

Inspire millions to work at Walmart. As an Employer Brand Manager, you’ll bring our employer brand to life through integrated campaigns, emerging channels and new ways to connect with talent. You’ll partner across Talent Attraction and the business to turn strategy into action, uncover what’s next and help Walmart continue evolving how we attract talent.

About the team: Our purpose is clear: inspire millions to work at Walmart. The Talent Attraction team brings that purpose to life through three core pillars: Employer Brand, Recruitment Marketing, and Strategic Sourcing. Our expertise is in how Walmart shows up, reaches, and connects with talent - from millions to one. Together, we bring our brand to life, build meaningful connections, and help people see what’s possible at Walmart.

What you'll do...

• Bring our strategy to market. Partner with the Director of Talent Attraction to translate Employer Brand priorities into activation plans.
• Lead cross-channel campaign activation. Develop audience, channel and media approaches across paid, owned, earned and shared channels, partnering with Recruitment Marketing, Corporate Affairs and agencies to bring ideas to life.
• Keep a pulse on what’s next. Track employer brand benchmarks, competitors, emerging platforms, media, AI and talent marketing technology to spot opportunities and develop test-and-learn pilots that inform what to scale, evolve or stop.
• Connect insights to action. Turn brand, audience and campaign performance data into recommendations for the broader Talent Attraction team.

What you'll bring...

• 5+ years of experience in Employer Branding, Brand Marketing, Recruitment Marketing, Media or a related field.
• Experience bringing brand strategies to life through integrated, cross-channel campaigns and media.
• Strong knowledge of digital marketing, audience strategy and measurement, with curiosity about emerging technology, AI and the changing talent landscape.
• The ability to turn trends, data and insights into clear recommendations, creative briefs and actionable experiments.
• A highly collaborative mindset and the ability to influence and navigate across teams, functions, agencies and stakeholders in a large, complex organization. 

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $80,000.00 - $155,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Business, Communications, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Brand Management, Contract Management, Marketing, Responsible for third party vendor relationships, Working on cross-functional teams or projects

Primary Location...

806 Excellence Dr, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.