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Fella Health

Affiliate Lead

Growth MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • At least 3 years of experience growing affiliate, publisher, partnership, creator, and performance-based acquisition channels, including managing programs through platforms such as Everflow and TradeTracker.
  • Ability to analyze attribution, revenue, customer acquisition cost, contribution margin, activation, conversion, retention, refunds, and payback periods.
  • Ability to source, pitch, negotiate with, and close high-quality affiliates, rather than relying only on inbound applications and existing networks.
  • Ability to assess affiliate potential and discontinue underperforming partnerships.
  • Ability to manage day-to-day communications, offers, promotions, tracking, commissions, content reviews, and issue resolution.
  • Ability to diagnose affiliate performance using data, identify constraints, create action plans, and communicate learnings to partners.
  • Ability to build repeatable workflows, reporting, documentation, and automations to scale the program and reduce manual work.
  • Ability to balance rapid growth with accuracy in a regulated category and avoid black-hat tactics.
  • Understanding of direct-response creative, landing pages, conversion funnels, attribution, and the interaction between affiliate acquisition and paid social and search.

Responsibilities

  • Own affiliate-attributed revenue, identify growth opportunities, set plans, and maintain clean attribution.
  • Build a consistent pipeline of high-quality affiliates across publishers, comparison sites, content partners, creators, communities, and other relevant channels.
  • Build reporting across revenue, attribution, conversion, customer acquisition cost, retention, refunds, activation, and partner concentration.
  • Move new affiliates from signed to live quickly by creating onboarding processes and providing links, offers, content, and guidance.
  • Manage the affiliate roster based on performance output.
  • Ensure partners receive accurate information in time to execute effectively, and help them use and scale their offers.
  • Own day-to-day affiliate communications through Everflow, TradeTracker, email, and other relevant channels.
  • Review affiliate content when required, coordinate corrections quickly, and maintain accuracy and compliance.
  • Maintain accurate partner information, tracking links, commission structures, workflows, and documentation across Everflow and TradeTracker.
  • Grow affiliate-attributed revenue for Bolt Pharmacy, beginning with the UK program; increase output from strong existing partners and cut underperformers.
  • Build offers, promotions, and incentives that support affiliate performance while maintaining profitability.
  • Make the program operationally reliable, measurable, and scalable; protect the brands by maintaining content compliance, claims, and attribution standards.

Desired Qualifications

  • Experience in healthcare, pharmaceuticals, telemedicine, pharmacy, financial services, or another regulated consumer category where marketing claims and partner behavior require close oversight.
  • Existing relationships with high-quality global publishers, comparison sites, content businesses, newsletters, or other affiliates that could credibly be brought into the program from day one.
  • Understanding of affiliate search-led content, reviews, rankings, comparison pages, and editorial placements as sources of durable customer acquisition.
  • Experience managing affiliate activity across multiple countries, languages, currencies, or regulatory environments.
  • Experience operating affiliate programs across several brands or products while maintaining clarity.
  • Experience building in a startup or scale-up environment with evolving systems and quickly shifting priorities; founding a startup is also relevant.
  • Use of artificial intelligence tools to accelerate partner research, outreach, content reviews, analysis, reporting, and program administration.

About the Company

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Total funding
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Founded
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