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BPD

Healthcare-focused advertising agency with data-driven marketing

Group Account Director

Account ManagementConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • At least 10 years of experience, including significant pharmaceutical marketing experience.
  • Strong written and verbal communication skills, with the ability to articulate information and recommendations clearly, concisely, and confidently.
  • Strong presentation-building and presentation skills.
  • Strong analytical and strategic thinking skills.
  • Pharmaceutical marketing experience, including knowledge of pharmaceutical-specific industry processes and terminology.
  • Understanding of the overall media landscape and experience launching multichannel integrated campaigns, including knowledge of digital media channels.
  • Ability to lead, inspire, and collaborate with large cross-functional teams.
  • Ability to lead multiple projects simultaneously in a fast-paced environment.
  • Fluency with artificial intelligence tools.
  • Ability to travel as needed.

Responsibilities

  • Serve as the primary contact for pharmaceutical clients and internal teams on all client-related matters.
  • Ensure the BPD team successfully executes the entire client engagement.
  • Build and maintain relationships and credibility with senior-level clients and day-to-day client contacts, staying connected throughout all stages of engagement.
  • Work with the VP, Principal to lead implementation of account strategy.
  • Ensure creative and media work aligns with the client’s brand and overall marketing strategy.
  • Develop ongoing strategic recommendations that address client business objectives beyond contracted engagements.
  • Maintain a deep understanding of clients’ industries, consumer profiles, and competitors.
  • Guide pharmaceutical clients through commercialization, from clinical development and pre-launch planning through FDA approval, launch readiness, and commercialization.
  • Guide positioning, brand strategy, market development, healthcare professional and patient engagement, launch planning, and integrated/omnichannel activation for pre-commercial and launch-stage brands.
  • Partner across Commercial/Marketing, Medical Affairs, Market Access, Regulatory, Clinical, Patient Services, Sales/Field, analytics, market research, and competitive intelligence to develop cohesive commercialization strategies.
  • Navigate the pharmaceutical regulatory and promotional environment, partnering with Medical, Legal, Regulatory, and Compliance teams throughout the Medical, Legal, and Regulatory review process.
  • Incorporate market access, reimbursement, and patient-support considerations into brand, communications, and launch strategies.
  • Develop strategies to engage healthcare professionals, patients and caregivers, key opinion leaders, advocacy organizations, and other influential audiences throughout the product lifecycle.
  • Prepare and present strategies, media plans, and creative concepts at client meetings.
  • Monitor account satisfaction, manage client account reviews, and resolve client conflicts.
  • Educate clients about additional BPD capabilities, identify cross-sell opportunities, and initiate new client projects.
  • Develop campaign and project proposals.
  • Supervise strategic development and implementation of client programs across all aspects of client work.
  • Consult with the Creative Director on creative output and ensure alignment with strategic direction and client business goals.
  • Advocate for the firm and advise clients on the time needed to develop high-quality work.
  • Lead weekly client-facing status meetings.
  • Collaborate with Project Managers to manage existing client revenue goals and projections, and manage individual client profitability.
  • Manage final client billing.
  • Create case studies for past campaigns.
  • Prepare for existing- and new-client pitches.
  • Apply artificial intelligence tools strategically to deliver work for BPD and its clients while maintaining accuracy and confidentiality.
  • Perform other duties and responsibilities as needed.

Desired Qualifications

  • Proficiency in Veeva PromoMats and familiarity with the Medical, Legal, and Regulatory review process.

About the Company

BPD

Healthcare-focused advertising agency with data-driven marketing

BPD focuses on healthcare marketing, providing integrated services for hospitals and health systems. It uses a proprietary data platform to surface consumer insights and guide decisions across the marketing funnel, from brand strategy to patient acquisition, combining traditional media with digital channels in a tradigital approach. The company differentiates itself through its healthcare specialization, data-driven insights, and growth scale after acquiring Revive and receiving WindRose Health Investors’ backing. Its goal is to help health systems become trusted brands, attract more patients, and improve talent recruitment with measurable, end-to-end marketing solutions.

Company size
51-200
Company stage
Acquired
Total funding
Not listed
Headquarters
Boca Raton, FL
Founded
2002

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