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Paytm Labs

Digital payments, loans, investments, and insurance

Growth Affiliates

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • 8–10 years of experience in affiliate or performance marketing, with mandatory experience in stock broking or fintech.
  • Strong understanding of broking acquisition funnels, including Signup, KYC, IR, and First Trade.
  • A proven track record of scaling affiliate channels with measurable return on investment.
  • Hands-on experience with affiliate networks such as vCommission, Admitad, and Impact, and with direct partnerships.
  • Experience or exposure to the Digital Referral Agent model and regulatory frameworks in financial services.
  • Strong analytical skills and the ability to drive decisions using customer acquisition cost, lifetime value, and cohort analysis.
  • Experience managing large budgets and optimizing for efficiency at scale.
  • Strong stakeholder management and ability to work across Product, Compliance, and Marketing teams.

Responsibilities

  • Own end-to-end affiliate channel performance, from partner onboarding through scaling.
  • Drive acquisition with a focus on quality metrics (IR FT), not just volume.
  • Build a sustainable and scalable affiliate growth engine.
  • Build and manage relationships with affiliate networks, fin-influencers, publishers, and deal platforms.
  • Onboard and scale high-quality direct affiliates and strategic partners.
  • Identify and unlock new affiliate growth opportunities through content, comparison platforms, communities, and other channels.
  • Set up and scale the Digital Referral Agent channel.
  • Ensure compliance with regulatory requirements and internal policies.
  • Define onboarding, training, tracking, and payout mechanisms for Digital Referral Agents.
  • Optimize payouts, funnels, and landing journeys to improve customer acquisition cost and conversion rates.
  • Drive continuous experimentation across creatives, messaging, and partner cohorts.
  • Improve affiliate-driven funnel metrics, including Signup, KYC, IR, and First Trade.
  • Own channel-level reporting, including customer acquisition cost, return on investment, cohort performance, and partner-level metrics.
  • Implement strong tracking, attribution, and fraud-detection mechanisms.
  • Ensure traffic quality and prevent misuse or arbitrage.
  • Work closely with Product, Marketing, Compliance, and Analytics teams.
  • Influence onboarding flows and growth experiments for affiliate traffic.
  • Align affiliate strategy with broader acquisition and business goals.

Desired Qualifications

  • Experience in high-scale consumer internet or fintech platforms.
  • Exposure to fraud-detection and traffic-quality frameworks.
  • Understanding of compliance constraints in broking or financial products.

About the Company

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Paytm Labs

Digital payments, loans, investments, and insurance

Paytm Labs offers an integrated digital payments and financial services platform in India for individuals and businesses, covering UPI payments, mobile recharges, bill payments, ticket bookings, loans, investments, insurance, metro cards, and more. Users initiate payments or financial actions in the app, which are processed through UPI and payment gateways, with revenue from transaction fees and commissions on financial services. It differentiates itself through a large ecosystem of merchants and users, a wide range of services in one app, and a focus on customer support and trust. Its goal is to make a broad set of financial services easily accessible to mass-market users while growing revenue via payment processing and financial services partnerships at scale.

Company size
10,001+
Company stage
IPO
Headquarters
Noida, India
Founded
2014

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