Full-Time

Lead – Marketing Analytics

Confirmed live in the last 24 hours

ThredUp

ThredUp

501-1,000 employees

Online consignment for secondhand clothing

Consumer Goods

Compensation Overview

$170k - $190kAnnually

+ Stock Ownership + Restricted Stock Units + Employee Stock Purchase Plan

Senior

No H1B Sponsorship

Oakland, CA, USA

Hybrid work environment: 3 days in the office and 1 day remote each week.

Category
General Marketing
Growth & Marketing
Required Skills
Python
Data Science
R
SQL
Tableau
Looker
Data Analysis
Requirements
  • 8+ years of extensive experience in marketing analytics, with a deep understanding of executive level and in-depth performance reporting and goal-tracking, multi-channel attribution, customer segmentation, and predictive modeling.
  • Proficiency in SQL, Python, R, or other data analytics tools, as well as familiarity with BI platforms like Looker, Tableau, or Google Data Studio.
  • Ability to translate data insights into actionable strategies that align with broader business objectives and drive growth.
  • Proven track record of leading cross-functional initiatives, with strong communication skills and the ability to influence stakeholders at all levels.
  • A passion for staying ahead of industry trends, constantly seeking out new tools and methodologies to improve marketing outcomes.
  • Exceptional ability to convey complex data insights in a clear and compelling way, tailored to both technical and non-technical audiences.
  • Thrive in a fast-paced, dynamic environment with a demonstrated ability to manage multiple projects and priorities simultaneously.
  • An entrepreneurial spirit with a strong desire to contribute to a high-growth environment, constantly pushing the boundaries of what’s possible with data.
Responsibilities
  • Lead the development and execution of marketing analytics frameworks that guide strategic decisions across all channels, including digital, paid, and email marketing.
  • Utilize advanced analytics to measure, analyze, and optimize marketing campaigns, ensuring maximum ROI and customer engagement.
  • Support data science to build predictive models and algorithms that forecast marketing outcomes, customer lifetime value, and other key performance indicators.
  • Design and implement real-time reporting and dashboards that empower teams to self-serve with actionable insights, enabling quick adjustments and strategic pivots.
  • Collaborate closely with product managers, engineers, and data scientists to align marketing strategies with business goals and drive cohesive execution.
  • Conduct in-depth cohort analysis to identify opportunities for personalized marketing and targeted growth strategies.
  • Work with data engineering teams to enhance our data infrastructure, ensuring seamless access to high-quality data for all stakeholders and enable your stakeholders to self-serve with data.
  • Develop and present executive-level reports that distill complex data into clear, strategic insights, influencing decision-making at the highest levels.
  • Mentor junior analysts and contribute to a culture of excellence in analytics, fostering continuous learning and innovation within the team.
  • Stay abreast of the latest trends in marketing analytics, bringing innovative approaches and cutting-edge tools to ThredUp.

thredUP operates an online platform for buying and selling secondhand clothing, shoes, and accessories. Users can sell their gently used items by sending them to thredUP, where the company inspects, photographs, and lists them for sale. Buyers can find a variety of products, including premium brands, often at significant discounts. thredUP generates revenue by taking a commission on each sale and offers a "Clean Out" service that allows sellers to send in items for free, simplifying the process of decluttering. Unlike many competitors, thredUP emphasizes sustainability and affordability, appealing to budget-conscious and eco-friendly shoppers. The company's goal is to make secondhand shopping convenient and accessible, promoting conscious consumerism.

Company Stage

IPO

Total Funding

$226.5M

Headquarters

San Francisco, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

2%

1 year growth

1%

2 year growth

14%
Simplify Jobs

Simplify's Take

What believers are saying

  • The introduction of AI tools can significantly enhance user engagement and streamline the shopping experience, potentially boosting sales.
  • ThredUp's diverse product range, including premium brands and 'New With Tags' items, attracts a wide customer base and encourages repeat business.
  • The growing trend of conscious consumerism and the increasing popularity of secondhand shopping, especially among millennials, provide a strong market opportunity.

What critics are saying

  • Economic pressures and low consumer confidence may continue to impact revenue, as seen in recent declines.
  • The competitive landscape, with strong players like Goodwill, eBay, and emerging platforms like Shein Exchange, poses a threat to ThredUp's market share.

What makes ThredUp unique

  • ThredUp's AI-driven shopping tools, including enhanced search and chatbot features, set it apart by improving user experience and product discovery.
  • The company's 'Clean Out' service simplifies the selling process, making it convenient for users to declutter and earn money, unlike traditional thrift stores.
  • ThredUp's focus on sustainable fashion and eco-friendly shopping appeals to environmentally conscious consumers, differentiating it from fast fashion retailers.

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