Media Planner - Activation Specialist

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Responsibilities

We are seeking a highly organised and proactive media professional to support the activation, optimisation, and reporting of performance media campaigns for a major travel and hospitality client account team.

As part of the Media Performance team, this role will work closely with activation specialists, analytics teams, ad operations, finance, and client servicing teams to ensure campaigns are delivered accurately, efficiently, and in line with business objectives. The Planner will play a key role in coordinating campaign workflows, managing timelines, monitoring delivery, supporting performance analysis, and driving operational excellence across paid media activity.

This role is ideal for someone who thrives in a fast-paced environment, enjoys managing multiple workstreams, and is passionate about campaign execution and performance optimisation.

Key Responsibilities:

• Campaign Activation & Delivery

• Support the activation and delivery of performance media campaigns across key digital channels.

• Coordinate campaign setup, trafficking requirements, tracking implementation, QA processes, launch readiness, and campaign deployment.

• Partner with activation teams, ad operations, analytics, and finance teams to ensure campaigns are launched accurately and on schedule.

• Monitor campaign delivery against approved budgets, timelines, and performance objectives.

• Maintain campaign trackers, delivery updates, and status reports to ensure clear visibility of campaign progress.

• Identify campaign risks, delivery issues, and operational challenges, proactively escalating where appropriate.

• Support management of creative assets, trafficking instructions, tagging requirements, and platform deliverables.

• Campaign Performance & Optimisation

• Monitor campaign pacing, delivery, and performance throughout the campaign lifecycle.

• Support the implementation of optimisation recommendations designed to improve efficiency and performance outcomes.

• Collaborate with activation and analytics teams to identify trends, opportunities, and areas for improvement.

• Track campaign KPIs and support ongoing performance reviews across active campaigns.
• Assist with budget pacing, delivery management, and spend tracking to ensure campaigns remain on target.
• Support testing, learning, and optimisation initiatives across performance channels.

• Reporting & Performance Analysis

• Support the development of campaign performance reports, dashboards, and post-campaign analyses.

• Consolidate reporting inputs from activation platforms, analytics tools, and internal teams.

• Translate campaign results into clear performance summaries, insights, and recommendations.

• Ensure reporting outputs are accurate, timely, and aligned with client expectations.

• Support campaign reconciliations, delivery validation, and financial closure processes.

• Stakeholder Management & Collaboration

• Work closely with internal teams to ensure alignment on campaign requirements, timelines, deliverables, and performance objectives.

• Coordinate effectively with activation specialists, ad operations, analytics, finance, and client servicing teams.

• Support day-to-day communication and follow-up across campaign stakeholders.

• Maintain strong working relationships and facilitate collaboration across disciplines to ensure efficient campaign delivery.

• Operational Excellence

• Manage campaign workflows and administrative processes with accuracy and attention to detail.

• Maintain campaign documentation, trackers, timelines, and reporting resources.

• Identify opportunities to improve campaign delivery processes, workflows, and reporting efficiency.

• Support the implementation of best practices that improve consistency, visibility, and quality of execution.

• Contribute to a culture of accountability, responsiveness, and continuous improvement across the team.

Qualifications

• 1+ years of experience in a media agency, digital marketing, performance media, campaign activation, or media operations environment.

• Experience supporting the execution and optimisation of digital media campaigns across channels such as Paid Search, Social, Programmatic Display, and/or Online Video.

• Familiarity with campaign trafficking, QA processes, tracking implementation, campaign monitoring, and performance reporting.

• Understanding of performance media metrics, including impressions, clicks, CTR, CPC, CPA, ROAS, conversions, and pacing management.

• Experience working with media platforms and reporting tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager 360, SA360, Google Analytics, Adobe Analytics, or similar platforms is advantageous.

• Experience managing campaign timelines, deliverables, and multiple workstreams within a fast-paced environment.

• Exposure to working with cross-functional teams including activation specialists, analytics, ad operations, finance, and client servicing teams.

• Strong proficiency in Microsoft Excel and PowerPoint, with the ability to analyse data and present findings clearly and accurately.

• Experience working on hospitality, travel, retail, or multi-market accounts is advantageous but not essential.