Senior Program Manager
Growth Marketing & Merchandising
Posted on 2/13/2024
Roku

1,001-5,000 employees

Streaming platform for television
Company Overview
Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
Consumer Software
Hardware

Company Stage

Series F

Total Funding

$304.3M

Founded

2002

Headquarters

San Jose, California

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-3%

2 year growth

13%
Locations
Austin, TX, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Management
JIRA
Marketing
Asana
Confluence
Data Analysis
CategoriesNew
Product
Growth & Marketing
Requirements
  • 6+ years of experience in working on large-scale integrated, omni-channel marketing programs with multiple work streams and teams
  • 4-5 years of marketing experience with 2-3 years of technical experience for a cumulative 6-7 years experience
  • Strong project management skills with product, technical, engineering, creative, and marketing workflow experience
  • Strong knowledge of marketing technology platforms, such as marketing automations, CRM systems, analytics tools, content management systems (CMS), etc.
  • Extensive experience in DAM, CMS, and project management tools (i.e. Airtable, Asana, Jira, Confluence, etc.)
  • BS/MS/MBA preferred
Responsibilities
  • Understand needs, requirements, capabilities, constraints, dependencies, risks/issues, to develop and deliver on plans with realistic timelines and resourcing
  • Partner with multiple cross-functional teams to create and operationalize marketing project plans and go-to-market playbooks to ensure on-time delivery by setting milestones, communicating project status, and identifying/addressing potential gaps/setbacks
  • Be the key point of contact for major marketing projects, providing updates to promote and enable smooth cross-functional workflow and communication between departments
  • Define problems, provide examples, reasoning, and risks to stakeholders to formulate a clear vision, gain buy-in, and earn trust
  • Create and maintain marketing roadmaps, calendars and progress tracking toward annual goals
  • Help develop and implement marketing best practices and policies globally
Desired Qualifications
  • Strong leadership and communication skills, with the ability to influence stakeholders, build relationships, and collaborate effectively across teams
  • Excellent at critical thinking and problem solving
  • Self-motivated and confident to take the initiative and carry out duties with minimal supervision
  • Analytical approach to driving prioritization and evaluating success