Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you’ll make a valuable - and valued - contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About The Team
The Platform, Products, & User Experience Program Management group supports large and complex cross-functional programs for the organization. The team exists to ensure Roku’s most critical initiatives succeed from annual/quarterly planning, content/product launches, goal planning, process improvements to cross-functional alignment.
The team reports to the President of the Platform, Products, & User Experience Organization and consists of senior program management leaders who exhibit both the technical and business acumen necessary for overseeing these critical initiatives. They can quickly understand a range of highly technical programs, and provide oversight for multiple complex initiatives that require cross-functional team alignment across internal and external stakeholders.
About The Role
Roku believes all TV will be streamed. This role is entirely dedicated to working on strategic and cross-functional programs within the Growth Marketing & Merchandising (GMM) organization. GMM is dedicated to providing relevant marketing & merchandising designed to capture attention on & off platform for easy content discovery, all to increase viewer reach, engagement, and subscriptions. The success of such initiatives is due in large part to cross-functional collaboration with people across levels and teams to deliver great content, drive engagement, and delight millions of TV streamers worldwide.
Specifically, the candidate will focus on the planning and delivery of integrated & tentpole Growth Marketing & Merchandising initiatives (Sports, Black Friday, etc.) bringing together creative, data, and technology across the entire customer journey. This role will partner closely with team members across the Consumer & Device organizations to ensure key Growth Marketing & Merchandising initiatives have defined objectives, roadmaps, and alignment. This will involve developing roadmaps, leading high-performing cross-functional project teams, and ensuring results are measured, evaluated, and fed back into roadmaps.
What you’ll be doing
- Understand needs, requirements, capabilities, constraints, dependencies, risks/issues, to develop and deliver on plans with realistic timelines and resourcing.
- Partner with multiple cross-functional teams to create and operationalize marketing project plans and go-to-market playbooks to ensure on-time delivery by setting milestones, communicating project status, and identifying/addressing potential gaps/setbacks.
- Be the key point of contact for major marketing projects, providing updates to promote and enable smooth cross-functional workflow and communication between departments.
- Define problems, provide examples, reasoning, and risks to stakeholders to formulate a clear vision, gain buy-in, and earn trust.
- Understand needs, requirements, capabilities, constraints, dependencies, risks/issues, to develop and deliver on plans with realistic timelines and resourcing, while communicating the program’s status outwardly.
- Create and maintain marketing roadmaps, calendars and progress tracking toward annual goals.
- Help develop and implement marketing best practices and policies globally.
We’re excited if you have
- 6+ years of experience in working on large-scale integrated, omni-channel marketing programs with multiple work streams and teams (e.g. Marketers, Business, UX, Product, Engineering, Creative, Media, Analytics, Data Science).
- 4-5 years of marketing experience with 2-3 years of technical experience for a cumulative 6-7 years experience.
- Strong project management skills with product, technical, engineering, creative, and marketing workflow experience, including the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
- Strong knowledge of marketing technology platforms, such as marketing automations, CRM systems, analytics tools, content management systems (CMS), etc.
- Extensive experience in DAM, CMS, and project management tools (i.e. Airtable, Asana, Jira, Confluence, etc.).
- Strong leadership and communication skills, with the ability to influence stakeholders, build relationships, and collaborate effectively across teams.
- Excellent at critical thinking and problem solving.
- Self-motivated and confident to take the initiative and carry out duties with minimal supervision.
- Analytical approach to driving prioritization and evaluating success.
- BS/MS/MBA preferred.
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Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet.
