Imaging Lifecycle Director

Job Description Summary

You will lead equipment lifecycle and retention strategy across ANZ, Korea and ASEAN (AKA). The role converts customer needs, installed-base insights and lifecycle opportunities into compelling offerings and go-to-market programs that grow Options & Upgrades (O&U) and Digital Solutions revenue, improve profitability and retention, and enhance customer satisfaction. It owns downstream product management, commercial activation and operating-plan delivery, coordinating Equipment, Services, Commercial, Marketing, Operations, Service Delivery and global product teams.

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Job Description

Key Responsibilities:

This strategic, execution-focused role collaborates with global, regional and local Service Commercial, Equipment Commercial, Service Delivery, Operations, Marketing and Product teams to deliver lifecycle strategies, apply best practices and pilot new models that accelerate AKA growth and installed-base retention. Lead and develop a regional team of lifecycle clinical product sales leads .

Lifecycle Strategy and Retention

• Develop Imaging lifecycle strategies with Equipment and Services teams.
• Segment the installed base to prioritise customer needs and opportunities across upgrades, replacement, digital adoption, contract attachment and retention.
• Lead end-of-support and end-of-life strategies, including replacement, upgrades, retrofits, trade-ups and best-effort contracting.
• Maximise O&U and Digital growth, profitability, retention and customer satisfaction while delivering the operating plan.
• Build account and fleet strategies that increase customer value, reduce competitive exposure and strengthen retention.

O&U, Digital Solutions Management

• Own downstream management of O&U, Digital Solutions, including offers, pricing, value propositions, packaging, sales plays and channel readiness.
• Serve as regional product champion and sales expert on modality economics, customer needs, markets and competitors.
• Represent AKA customer and country needs to global teams, highlighting trends, gaps and future requirements.
• Support profitability analysis, competitive intelligence and new solution development.
• Lead regional launches of new products, services and lifecycle offers through required governance.
• Go-to-Market, Demand Generation and Sales Enablement
• Design lifecycle programmes and omnichannel campaigns aligned to customer journeys and business gaps.
• Drive demand and opportunity management through standard ITO, CPQ and CRM processes.
• Create sales tools, playbooks and training for sales teams, partners and service channels.
• Provide specialist presales, configuration, demonstration, pricing and customer support.
• Develop targeted programmes and incentives to close performance gaps or accelerate opportunities.

Funnel, Forecast and Plan Execution

• Lead and drive daily management systems (DMS), regional bowler reviews to ensure traction and progress across O&U, IB retention programs.
• Deliver the O&U, Digital Solutions operating plan with healthy margins.
• Drive funnel creation, opportunity conversion and backlog execution with country Commercial, OTR and Operations teams.
• Maintain accurate forecasts with clear risks, upside and recovery actions.
• Track portfolio performance and provide concise, action-focused leadership updates.
• Own execution from offer readiness to billing, partnering with Service OTR and S&OP/PSI on planning and implementation.

Customer Adoption and Market Development

• Build regional customer evidence through success stories, early adopters, show sites, clinical evidence and KOL engagement.
• Partner with Clinical Applications and Customer Success to drive adoption, value, renewals, subscriptions and expansion.
• Develop subscription, renewal, education, module and outcome-based models that expand Digital adoption and recurring revenue.
• Identify partnerships that strengthen the portfolio and accelerate regional digital growth.
• Share market, competitor and product feedback between the field and internal teams.

Cross-Functional Leadership and Readiness

• Partner across country Commercial, Equipment, Service Delivery, Operations, Marketing, Finance and global teams to execute integrated lifecycle plans.
• Localise value propositions and campaigns with Marketing while applying global and regional best practices.
• Ensure delivery, application support and channel readiness for launches.
• Lead through influence, establishing clear rhythms, accountability and rapid issue resolution.
• Simplify, standardise and continuously improve lifecycle and commercial processes.

Quality Specific Goals:

• Be aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position.
• Complete all planned Quality & Compliance training within the defined deadlines
• Maintain knowledge of and understand all applicable Global and Regional Privacy and Anti-Competition Policies and operate within them to ensure that no company policy or Local/ Int’l Law is broken.
• Maintain knowledge of and understand all applicable Environmental Health Policies (including but not limited to GE Healthcare EHS Policies, GE Healthcare Fleet Rules, etc.) and operate within them to ensure that no company policy or local / Int’l Law is broken.
• Drive continuous improvement on all related processes, work instructions, and procedures to ensure ongoing standardization and simplification of the Quality Management System.

Required Qualifications: 

• Bachelor’s degree in Business, Marketing, Healthcare, Engineering or a related field, or equivalent experience.
• 10+ years’ experience in Services, Sales, Marketing, Product Management or Commercial Operations, preferably in healthcare technology or medical imaging.
• Proven ability to turn growth strategy into multi-market go-to-market programmes.
• Strong commercial and analytical skills across installed-base economics, pricing, profitability, funnel management and forecasting.
• Proven leadership and influence in aligning global, regional and country stakeholders within a complex matrix.
• Excellent communication, presentation, negotiation and executive storytelling skills.
• Experience with direct and indirect channels; sales and product demonstrations are advantageous.
• Willingness to take a hands-on role in strategic opportunities, launches and issue resolution.

Preferred Qualifications:  

• Master’s degree in Marketing, Business Administration or a related field, or equivalent experience.
• Experience across Equipment and Services commercial models.
• Experience in lifecycle, EOGS, subscription, renewal or installed-base retention strategies.
• Change leadership, process improvement and cross-functional problem-solving experience.

Key Success Measures:

• O&U, Digital Solutions order, revenue, price and margin versus plan.
• Installed-base retention, lifecycle conversion and contract attachment.
• Funnel health, conversion, forecast accuracy and backlog execution.
• Digital adoption, renewals, subscription growth and customer-value evidence.
• Launch effectiveness, channel readiness and use of standard commercial tools.
• Customer satisfaction, quality and compliance.