Measurement Partner
TikTok
Measurement Partner
TikTok
Short-form video platform with ads
The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change. The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support. We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success. This position is for an existing vacancy. Responsibilities: - Partner primarily with clients and agencies in CPG space to provide sound measurement strategy that can lead to better understanding of business performance on the platform - Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients - Leverage both first party and third party measurement solutions to measure the impact TikTok media on advertisers' business - Analyze data to develop advanced analytics projects and tests tailor-made for clients to prove that TikTok work - Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams
Minimum Qualifications: - 5+ years of experience with digital advertising or large marketing-related organizations - Relevant bachelor's degree in a quantitative field - CPG (beauty & care, food & beverage, dining & alcohol) and Media Mix Modeling experience - Familiarity with experiment, incrementality, attribution, market lift measurement as well as auction enviornment - Practical experience operating within data for an at-scale business - Ability to communicate with both business and technical stakeholders with excellent investigative skills, including quantitative fluency - Ability to work effectively, deploy consistent quality, prioritize strategically and provide guidance on what decisions should be made is a must-have skill Preferred Qualifications: - Graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred - Experience with advertising agencies or complex marketing data-driven organizations preferred - A track record of inferential problem-solving through experimental design and analytical methods - A track record of driving client decisions with clear communication and team collaboration - Experience with executing custom analytical work where SQL and R are a plus - Familiarity and experience within privacy-first innovation for measurement systems a plus The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.
【For Pay Transparency】 Toronto Compensation Description (Regular)
The base salary range for this position in the selected city is CAD$ 97200- CAD$ 140400
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.
Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.
The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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